Hyundai says Assurance program is effective
January sales numbers seem to support the automaker's claim. While nearly every other car manufacturer reported double-digit sales declines last month, Hyundai sales were up 14.3% compared to the same period last year. Krafcik credits the sales increase to the publicity surrounding the Genesis sedan being named the North American Car of the Year, and its unique Assurance program. Only two customers have returned cars under the program, and the automaker is committed to run it until the end of 2009... plenty of time to be applied towards a new Genesis Coupe which is scheduled to roll into showrooms later this month.
[Source: Automotive News - Sub. Req.]
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