So far, all indications are that Honda has got a hit on its corporate hands in the form of its new Insight hybrid hatchback. The automaker had been hoping to get 5,000 orders per month in its home market of Japan for the new Insight, but that sales target was eclipsed after just over a week on the market. According to Honda, there were already 5,000 advance requests for the car before it was even available to order.
This early sales success may bode well for Honda, which will be launching the new Insight in Europe in March and in the United States in April. When it finally does reach dealerships, the Insight will cost well under $20K, undercutting its primary competitor, the Toyota Prius, by a few thousand dollars.
It's no secret that we're in a tough market and it could have been a case of very bad timing to launch a brand new global vehicle line. Fortunately for Honda, this seems like the right car at the right time. It will certainly be interesting to watch Toyota roll out its new 2010 Prius hybrid later this year.