- Feb 17, 2009
French Connection: Citroen launches merchandise line to coincide with DS revival
Click above to view the Citroen DS line of accessories in high resolution
The time has come for the Citroen DS to rise out of the ashes. While the classic French automobile was being named the most beautiful in history by a panel of the world's top automotive designers and a rare example sold at auction for some $440,000, Citroen was preparing to announce the revival of the classic badge with a new sub-brand, to be launched at the upcoming Geneva Motor Show with the DS Inside concept. Citroen's not about to let the opportunity pass it by, and to that end has already announced the launch of a line of DS merchandise to piggy-back on the line's revival.
The line takes the same neo-retro approach as the concept car, obviously targeted at the same trendy, young. upscale demographic as Citroen will be pursuing with its new sub-brand. The line includes items as diverse as snowboards, sunglasses and luggage, which you can check out in the gallery below.