• Feb 17, 2009
Click above for a high-res gallery of the 2010 Mazda3 five-door

Mazda has put a price tag on the 2010 Mazda3, and for $15,045, you can roll away in an entry-level sedan equipped with a manual transmission. For those keeping track, that's a scant $355 more than the outgoing model, and it's a small price to pay for the additional features inside.

The Mazda3 i Touring sedan, equipped with the 2.0-liter four-pot and an automatic gearbox will set you back $18,350, and comes equipped with Dynamic Stability Control, Traction Control and Bluetooth integration. If you option up for the Mazda3 s Sport sedan with the 2.5-liter four and autobox, the price rises to $19,540, with the five-door version coming in at $20,030. Both models receive 17-inch wheels and a dash-mounted 4.1-inch multi-information screen that displays everything from MP3 tracks to trip data and maintenance alerts. The "s" models are also available with the Technology package, which includes keyless entry, push-button start, sat-nav, Sirius radio (with six months of service included) and a perimeter alarm, all of which can be yours for $1,195. A Moonroof/CD changer/BOSE Audio package is available at $1,395 and you can get all the details on each package in the press release below the fold.



PRESS RELEASE

IRVINE, Calif., February 17, 2009 - In an economy where value-for-dollar is more important than ever, the all-new 2010 MAZDA3 proves that good things do come in small packages - and can be affordable too. Mazda North American Operations (MNAO) today announced pricing for its much-anticipated sport compact. Starting at just $15,045, the entry-level 2010 MAZDA3, equipped with manual transmission, is priced just $355 more than the outgoing model.

The 2.0-liter MAZDA3 i Touring 4-door with automatic transmission, which is expected to remain the volume-leader model, will be priced at $18,350 and includes key features such as standard Dynamic Stability Control (DSC), Traction Control (TCS) and Bluetooth® wireless mobile phone and audio capability and hands-free operation. And with fuel economy up to 25/33 mpg (city/highway) - a 10 percent improvement in highway fuel economy - the MAZDA3 i Touring costs less at the pump too.

Starting at just $19,540 for the 4-door and $20,030 for the 5-door, the 2.5-liter MAZDA3 s Sport with automatic transmission adds 17-inch alloy wheels and a Multi-Information Display (MID) with 4.1-inch monochromatic screen that conveys MP3 and i-Pod program information, trip data including fuel economy, plus various maintenance and alert messages. And, like all Mazdas, the new 2.5-liter engine has plenty of Zoom-Zoom - a must for an eco-conscious driving enthusiast. The 2.5-liter engine pushes out 167 horsepower and 168 lb.-ft. of torque - 13 more horsepower and 18 more lb.-ft. of torque than the 2.3-liter it replaces - yet maintains a competitive fuel economy of 22/29 (city/highway).

New packages for the 2010 model include a Technology package and the Moonroof/six CD changer/BOSE ® Audio package.

Available on both s models, the Technology package includes advanced keyless entry, push-button start, a compact full-color navigation system, Sirius satellite radio with six months of free service and a perimeter alarm - all for $1,195.

The Moonroof/six CD changer/ BOSE® Audio package is available on the MAZDA3 i Touring and both s models. In addition to a moonroof and six CD changer, the package adds BOSE® Centerpoint surround sound - a five-channel surround system engineered cooperatively with BOSE® that enhances the listening experience thanks to a digital amplifier, noise cancellation technology and 10, strategically placed, premium speakers. Priced at just $1,395, the Moonroof/six CD changer/ BOSE® Audio package is a must for audiophiles.

Offering more features, functionality, and power than a comparably equipped outgoing 2009 model, when it's all said and done, a fully loaded 2010 MAZDA3 s Grand Touring 4-door is $240 less.


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  • 44 Comments
      • 5 Years Ago
      How much are collagen injections for the lips?
      • 5 Years Ago
      It still has an ugly face, thats just gonna be the downfall. The looks just get in the way. The only people I can see buying it are little schoolgirls. Looks like a girls car now.
        • 5 Years Ago
        Should make a short but tempting deal on loaded '09's. Make mine the 2.3L/5-speed stick, white on black leather with xenon's and bose stereo thank-you! Probably for the same payments as a 2010 base 2.5 model.
      • 5 Years Ago
      You can't compare the Aveo and Cobalt against a Mazda 3. However the Cobalt SS engine and suspension are exempt. Too bad you get the rest of the packaging with it.
      Impala, Malibu and Trailblazer?? How can you even compare those? Not even in the same category. Imagine how much GM must be losing on each one if they are selling for under $17K. Also sucks for resale value.
        • 5 Years Ago
        Verily verily, I say unto thee, resale value is a stat for dweebs who bought a car they weren't planning to keep, throwing more of their money away. Cars aren't financial assets, let's stop trying to play them like they are.
      • 5 Years Ago
      That sucks that you can't get the push-button start without being saddled with a pointless Nav system too.
        • 5 Years Ago
        Does it even matter?
        • 5 Years Ago
        Personally, I actually like the idea of having a "large TV" stuck to your center dash. Beats the use of lots of hard plastic and a ton of cheap looking buttons seen on 95% of today's vehicles.
        • 5 Years Ago
        Nevermind. I just saw the pics with the nav screen. Mazda has actually made the best implimentation I've ever seen. One that doesn't make your dash look like you have a giant TV screen jammed in it.

        Kudos Mazda!
        • 5 Years Ago
        Having a big screen for nav is important in terms of usability.

        Mazda made a mistake for going small on the 2010 3's nav screen.

        Yeah, Mazda said they did that to make the thing more affordable, but man, the price differential couldn't have been that much to get a nav with a larger screen!
      • 5 Years Ago
      I saw both the sedan and hatchback last week in person. The "smiling" face is even worse in person. I just wanted to go and kick it in the face.
      giggles123
      • 5 Years Ago
      mazda should pay ppl to take that creepy car off their hands instead of charging them for that price. lulz
      • 5 Years Ago
      Anyone have any thoughts regarding five channel surround in an automotive listening environment? Is it worth the expense? I recall Volvo had offered this some time ago, but it seems to have taken a while to catch on.

      I hate to see a moonroof packaged with it though. Nothing like a moonroof rattling or letting in more outside noise to ruin the audio experience...or open up and drown out the music. Not to mention (if it's a glass roof) they're heavier and raise the center of gravity.

        • 5 Years Ago
        The sunroof in my current mazda 3 doesnt rattle when i play music loudly, but my side mirrors do (this is with factory equipement, not an aftermarket system)
      • 5 Years Ago
      'For those keeping track, that's a scant $355 more than the outgoing model, and it's a small price to pay for the additional features inside.'

      I looked back, what new features are there? I'm not saying there aren't any new features, just that I can't seem to find a list of them so I can judge whether $355 is worth it.

      From the other posters it sounds like Mazda played some pricing games, and that the typical buyer will pay significantly more.
      • 5 Years Ago
      ever ask yourself WHY your local chevy dealership has so many cars for so cheap?

      ever wonder why mazda thinks they can ask 15k for their hatchback?



      oh i know. i'd rather have a Mazda3 than anything you listed. and I'm not alone.
      • 5 Years Ago
      Still have to get the bigger engine with the 5-door. Boo. Not that I don't WANT the 2.5, but I happen to find the 2.0 plenty powerful enough for my daily commute and would prefer the better fuel economy to go along with the 5-door body style. I kinda figured with the recent emphasis on fuel economy they would make it an option. Maybe next year?
      • 5 Years Ago
      What are the prices
      (a) for the hatchback?
      (b) (for whiners) without the stupid smiley face (which I personally don't mind)?
      • 5 Years Ago
      I have to say the 29 mpg highway with the 2.5 really isn't very good at all. Even the 33 for the 2.0 isn't that great. The better competing small cars get around 36, but those are the old models. I'd expect any new versions to be better. It's not a good sign that the new Mazda3 is less efficient than even the current competition that has been out for a while.

      For the 2.5, new mid-sized sedans get better than 29 mpg now. Heck, a few like the new Focus even beat the base 3's 33 mpg. The zoom-zoom is fun, but they have to at least keep the gas mileage in the same ballpark as the competition.
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