Audi partners with PDM to create 'Holographic Virtual Assistant'

The woman you see in the picture above isn't an actual human -- she's a life-sized hologram. PDM, an Australian out-of-home digital media company, created the hologram to present "customers an entertaining way to gather product knowledge and information about Audi's offering."
A load of tech and a 10 mm piece of perspex are what was needed to make the
[Source: Prime Digital Media]






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Reader Comments (Page 1 of 1)
Quattroporte 7:39AM (2/16/2009)
They should have modeled the hologram on Robert Picardo.
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Quattroporte 10:53AM (2/16/2009)
I guess there isn't a lot of Trekkies in the autoblog community.
GranTurismo 11:29AM (2/16/2009)
http://en.wikipedia.org/wiki/The_Doctor_%28Star_Trek%29
http://www.youtube.com/watch?v=j19yayihDDo&feature=related
Craig 7:54AM (2/16/2009)
LOL! They've had these at the Halifax Shopping Centre since like November. I didn't think it was breaking news...
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lu1de 9:53AM (2/16/2009)
what is Kathy Griffin doing on that picture?
addictive 8:14AM (2/16/2009)
This isn't a holograph. Not a cool one, anyways. This looks like just a piece of plexiglass cut in the shape of a woman with an image projected on it.
This is almost as bad as the holograms CNN had on election night.
Wake me up when we're talking about real life holodecks.
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Michael 10:46AM (2/16/2009)
Or they could just hire a young gearhead who knows more about their cars than they do and save a few million dollars.
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Smegley 10:59AM (2/16/2009)
Hmmm - it's like watching a movie - I thought it might be interactive but no. They could have saved a few bucks by just placing LCD monitors where the face and hands go behind a cardboard cutout with some holes in it. Or just shown a 3-D flick on a screen and handed out 3-D glasses. Otherwise it's not far off tranparency surrounding a body-shaped high def screen.
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Bomchickawahwah 11:13AM (2/16/2009)
Wow, future of car dealerships huh? I guess it makes it a lot easier when you have to close up thousands of dealerships...shutting down a comp vs early retirement, severance packages, etc.
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Enok 12:29PM (2/16/2009)
Will she bend forward and say, "Help me Obi Wan Kenobi. You're my only hope"?
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Rich 2:09PM (2/16/2009)
It's "innings", singular. There is no such word as "inning" without an "s". (I should be careful -- you lot will be spelling it "inning's", just like you do for any plural of an unfamiliar word or abbreviation.)
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James 4:31PM (2/16/2009)
Pretty cool...why is the um...speaker....down..there...
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Polly Prissy Pants 9:40PM (2/16/2009)
Can I just get a brochure please?
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