• Feb 14, 2009
Mahindra's plan to launch its midsize pickups in the United States has taken another interesting turn, as the Indian automaker now plans to assemble the first U.S.-bound units at home and not in Ohio as originally planned. The change means that Mahindra will now be forced to pay the 25% federal "chicken tax" that was first created in the early '60s in retaliation against European tariffs on U.S.-bred chicken.

In any case, Mahindra doesn't expect additional delays in getting its diesel-powered pickup trucks to U.S. dealerships. In fact, selling Indian-made units may actually expedite the truck's fourth-quarter introduction by a few weeks.

Look for a big marketing push in advance of the Indian truck's launch here in the States, especially at motocross events around the country. Mahindra believes that its truck will appeal to dirt bike riders who want a fuel-efficient hauler. The manufacturer says its truck will combine 30 mpg economy from its 2.2L four-cylinder diesel engine with a 7.5-foot bed that can accept a payload of 1.3 tons; all in a package that's priced 10-15% below comparable Japanese offerings.

[Source: PickupTrucks.com]


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  • 45 Comments
      • 5 Years Ago
      I actually owned the 'SUV' brother (if it can be called that) of this pickup in India. And I have to say with NO bias whatsoever that it is basically a turd with lots of cladding and wheels tacked on.
      I don't even want to *imagine* the responses from the first few people who buy this thing.
      • 5 Years Ago
      I'm an Indian-American and I'm sorry to say that that is an ugly truck. Come on, Mahindra's designers surely can do better...that's straight out of the 80's. I agree that there is a niche market for this truck, and I just hope it's filled with people who don't care about style. If you look at the Indian-market Mahindra's, they're pretty decent. I rode in the Mahindra Scorpio in India last year and it was a sweet ride and very durable, but guzzled diesel. Nevertheless, the Scorpio is popular there. Maybe it'll come to our shores later.
      • 5 Years Ago
      Just what we need... Another ugly pile of crap import.
      • 5 Years Ago
      The small size and diesel alone got my undivided attention. Hopefully it's not a POS.
      • 5 Years Ago
      I can't imagine the customer service centers for this thing.
        • 5 Years Ago
        I can't imagine the customers for this thing.
      • 5 Years Ago
      I think it looks cute in the same way that an 80's toyota pickup looks cute. It doesn't look bloated and oversized like the current Frontier, Tacoma, Colorado and Dakota.
      eeyoreamc9083
      • 5 Years Ago
      I like it! It looks better than the excessively plastic-clad midsize trucks everyone else is building. I also like the idea of a small diesel engine instead of gas. If it is cheap enough, it may be on my list of new trucks to consider if I ever get rid of my current 300k+ mile Nissan pickup.
      • 5 Years Ago
      anyone that thinks this looks 'fresher than a Ranger' really needs to get out more. it looks like an early 60s Datsun pickup after a sideswipe. and speaking of crashes, let's see how it does in our crash testing. it doesn't really seem advanced enough to have state-of-the-art crush zones, or even advanced enough to offer any side protection such as airbags or even door beams. the only way a mfr can 'beat' the prices on domestic vehicles with their economies of scale production, is to leave off safety equipment and other 'invisible' items we take for granted these days.

      it won't work, but let 'em try.
        • 5 Years Ago
        @Steve: The Ranger has evolved quite a bit in 16 years. It's based on the same platform and has the same overall shape, but my 08 is very different than my 96 was. I personally think the Ranger only needs a new interior update with some outside updates like the 08 F-250s did over the previous year. Same shape, just with some "cool" details. Also offer a quad-cab and of course I can't give my 2 cents w/out pleaing for a 4 cyl diesel option! :D
      • 5 Years Ago
      Where will these be sold? At Tractor Supply Co?
      I have loved the idea of a small ute truck with a NA diesel for 10 years. I was not impressed with the mileage until I saw the 1.5 ton capacity. Sweet!

      And they laughed at the Germans, Japanese and Koreans when they showed up on US shores with their offerings....
      • 5 Years Ago
      Are those drum brakes on the front wheels?
        • 5 Years Ago
        Nope. At least in India, it has discs up front, drums at the rear.
      • 5 Years Ago
      She sho' is ugly. But if gas prices go way up again, they may have a winner.

      And who knows, maybe a little eco-pickup will break the cycle US and Japanese automakers are in of making everything bigger with each redesign. If this sells well, they'll have to compete.
      • 5 Years Ago
      Perhaps as the market for (overly-capable) full-size pickups begins to shrink, and people re-evaluate their finances and needs, the market for smaller, tough, cheap trucks will expand. The Mahindra truck looks like a rugged little bulldog. It certainly looks more genuine than a Suzuki Equator...oops, I digress, again. Mahindra pricing has to be aligned with the competition and with buyer's expectations...so $19K is about the "top end money" for any regular-cab small truck...diesel engine or not.
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