• Feb 13th 2009 at 5:58PM
  • 60
Click above for a high-res gallery of the 2010 Toyota Camry

Toyota has just announced prices for its facelifted-for-2010 Camry, and the best-selling sedan will range from $19,395 for a six-speed manual, four-cylinder model (*$20,115 including destination charges) to $29,045 for the high-content V6 XLE automatic ($29,765 w/dest.). Hybrid buyers can expect to pay $26,150 ($26,870) before hitting the options list.

Those prices represent an increase of 1.2 percent ($281), which strikes us as reasonable in light of the updated interior, exterior, and content including standard stability control. 2010 Camry units begin hitting dealers next month. Click on the jump for the official press release and full pricing matrix.

[Source: Toyota]
*UPDATE: Pricing corrected - Thanks for the tipoff, GB, et. all


Toyota Announces Prices for 2010 Camry

TORRANCE, Calif., Feb. 13 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail price (MSRP) today for the 2010 Camry midsize sedan. As the best-selling passenger car in America for seven years running and 11 of the past 12 years, Camry continues to redefine standards for comfort and performance.

Camry's base MSRP will range from $19,395 for the Camry sedan with a new six-speed manual transmission to $29,045 for the stylish XLE with a six-speed automatic transmission. The high mileage, low emissions Camry Hybrid carries a price of $26,150. The MSRP represent an overall increase of $281 or 1.2 percent. The 2010 Camry will begin arriving at Toyota dealers in March 2009.


The 2010 Camry standard, LE and XLE grades feature a new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) producing 169 horsepower. The new engine can be combined with a six-speed manual transmission (excluding XLE) or a six-speed automatic transmission with sequential shift. For sporty performance, the SE grade gets additional tuning and 179 horsepower, 21 more than the previous four-cylinder engine.

Fuel economy is improved as well with EPA fuel economy estimates of 33 mpg highway, 22 mpg city and 26 mpg combined for the 2.5-liter four cylinder engine with the six-speed manual transmission.

A powerful 3.5-liter V6 delivering 268 horsepower and paired with a six -speed automatic transmission will continue to be available on the LE, SE and XLE grades. The 3.5-liter DOHC six-cylinder engine with dual VVT-i has EPA mpg estimates of 28 mpg highway, 19 mpg city and 23 mpg combined.

Exterior changes to the gas model Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers. The XLE grade will run on new 16-inch, 10-spoke alloy wheels, while the SE grade adds new 17-inch sporty alloy wheels.

Inside, Camry and LE grades are available with an optional audio system equipped with a new USB port for auxiliary music sources, Bluetooth(R), integrated satellite radio, single-CD, and MP3 and Bluetooth(R) streaming music capability. Previously an option, all Camry gas models will now be equipped with Vehicle Stability Control with traction control. Auto up/down power windows with jam protection on all four doors is standard equipment.

The Camry Standard grade will carry a base MSRP of $19,395 for the manual transmission, while the automatic will be $20,445. The Camry LE base MSRP will range from $20,850 for the four-cylinder engine with manual transmission to $24,565 for the V6 model. The base MSRP for the Camry SE will range from $22,165 for four-cylinder models equipped with the manual transmission to $25,840 for the V6 model. The Camry XLE will carry a base MSRP of $29,045.


The Camry Hybrid, equipped with Toyota's industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) has EPA fuel economy estimates of 34 mpg highway, 33 mpg city and 34 mpg combined.

The Camry Hybrid exterior enhancements will include a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels. Camry Hybrid adds an enhanced meter cluster and Fraichir cloth seating surfaces, a combination of silk protein and synthetic fiber, which are gentle to the skin.

MSRPs do not include a delivery, processing, and handling (DPH) fee of $720. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

CAMRY Grade Trans MSRP
2513 6M $19,395
2514 6ECTi $20,445
2531 LE 6M $20,850
2532 LE 6ECTi $21,900
2545 SE 6M $22,165
2546 SE 6ECTi $23,165
2540 XLE 6ECTi $25,925

2552 LE V6 6ECTi $24,565
2550 SE V6 6ECTi $25,840
2554 XLE V6 6ECTi $29,045
2560 ECVT $26,150

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    • 1 Second Ago
      • 6 Years Ago
      I love the camry.

      Looking to buy one in se trim...not sure about the color. I love the camry in white and red.
      • 6 Years Ago
      How is it possible to make a car without one desirable feature. The 2010 family Camry gives new meaning to the word blah.
      • 6 Years Ago
      Sinuous? Hard edged? Character lines? You sure aren't looking at the same gallery that I see. The whole thing looks remarkably blob-like.
      • 6 Years Ago
      A better set of stock wheels/rims would do much good for this car, the stock 17's design is just so...generic.
      • 6 Years Ago
      I was working at a Toyota Dealer for the launch in 02 and 06. The quality difference between an 01 and an 08 is astounding. It is so clear that this car was built en masse to get Toyota to #1 in the world in sales, versus their old model of building solid cars and building sales through reputation.

      The new Camrys are the withdrawal by Toyota on their savings account that was invested in Quality, dependability and reliability...
        • 6 Years Ago
        Which reinforces what many of my relatives who work for one of the Detroit 3 said when I would raze them about GM, Ford, and Chrysler's quality verses Toyota's - the universal response was "Wait until they try hit our production numbers." I used to think it was just sour grapes, but your comments back up what they said eight years ago. Doing a Yahoo search on the word "Toyota Engine Sludge" yields even more information on bad Toyota's quality has fallen.
      • 6 Years Ago
      Thank God they are usually dependable, because they are sure BORRRRRRING looking. Pass........Fusion, Malibu, Mazda 6 WAAAAAAAAYYYYYYYY better looking!
      • 6 Years Ago
      I hope that Toyota fixes its interiors and driving dynamics soon. The "don't fix it if it ain't broke" mentality won't last forever; reality will catch up to perception and people will move away from Toyotas once it is well known that Toyota no longer makes cars even remotely worthy of its reputation (Lexi aside).
      • 6 Years Ago

      Still the leader in sales. Hope Fusion will catch up in sales numbers soon.
      • 6 Years Ago
      it might seem to be a reasonable price increase in normal times, but these aren't normal times. a price decrease would be more appropriate. lower the profit margins until sales pick up or there might be no sales at all. the bloom is off the rose these days.
        • 6 Years Ago
        Henry Ford lowered the price of his Model T every time he could, so that by the end of it's 19 year production run, the price had been reduced from close to $1,000 to less than $300 for it's lowest priced model. i know that was 100 years ago, but some ideas are worth repeating. do you seriously think that if the Camry's price was lowered by $1,000 they wouldn't sell more, or at least get more people into the showroom? you market it the same as Henry did, economy of scale. people would get that and appreciate it in these trying times.

        of course, i'm hoping that people turn to Ford instead with their new Fusion Hybrid.
        • 6 Years Ago
        It rarely makes sense for a manufacturer to lower the retail price on an unchanged product. This trains consumers to expect lower prices and erodes the value of a brand. Which in turn perpetuates deflation. The better strategy is to offer more affordable models and cut production on high end models until demand returns. It works well with clothing, but is more difficult for cars with their development time. (ie: When Banana Republic sees sales decline, they won't just offer the same fine wool pants at a lower price. They will keep some high priced pants and offer more cotton pants at lower prices. When consumers are ready to buy more desirable products, BR will be there waiting to reestablish profit margins.) Slashing prices and offering too much content already got GM in trouble. Now everyone who walks into a GM dealer expects employee pricing and 0% financing.
      • 6 Years Ago
      As far as I can tell, it looks exactly the same...
        • 6 Years Ago
        Sea Urchin are you really that dense? Companies can file for bankruptcy and still hang around. There is absolutely ZERO chance that our government would allow GM to disappear IF GM faced total dissolution, which is very very unlikely. It is fear mongers like you that saturate our media and try to tell us the sky is falling every day.
        • 6 Years Ago
        Jake B, sorry bro, but it was CEO of GM who said that if the company won't get bailout that the most likely scenario is Ch 7.

        GM has to show Congress its viability plan in a few weeks now, i don't see anything so far.

        I am by no mean cheering against GM, competition is what makes great cars, the more the better, but i am simply pointing out that it makes sense to buy from a manufacturer that is not on the brink.

        If Circuit City and Best buy had the same TV, that costs the same, would you buy from CC knowing fully well that the company is dead? You know that the warranty is with 3rd party, so it won't affect your TV, but would you still buy from CC?

        • 6 Years Ago
        Malibu is a nice car, but why buy from a company that may not even be here come March 31st?
        • 6 Years Ago

        YOU go buy a Malibu.

        I'd buy a new Malibu only if the only cars on the market were Sebrings and Malibus. At this point I'd probably take public transportation instead.
        • 6 Years Ago

        Sure, when Malibu is available with a manual tranny
      • 6 Years Ago
      Booooooriiiiiiiiing. I just fell asleep by looking at it. It's going to make our roads that much more dangerous from everyone snoozing at the wheel.
      • 6 Years Ago
      The camry v6 automatic transmission just seems to piss off people. Look up the complaints among consumers. They call it dangerous.
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