• Feb 11th 2009 at 2:41PM
  • 42
Click above for high-res gallery of the 2010 Toyota Tundra Platinum Package

Toyota doesn't have a press conference scheduled for the 2009 Chicago Auto Show, but it does have two noteworthy debuts. The first is an all-new 4.6L V8 engine that will replace the current 4.7L V8. The new eight-cylinder produces 310 hp and 327 lb-ft of torque while delivering an estimated 15 mpg city / 20 mpg highway. That puts the new 4.6L V8 near the head of the pack in terms of power and fuel economy for standard V8s in the segment. The engine will also be paired with a "new" six-speed automatic. Rather than simply use the six-speed auto that's paired with the larger 5.7L V8, Toyota engineers instead used the truck's five-speed auto, added an extra gear and respaced the ratios.

Toyota's second debut in Chicago was a new Platinum Package available on Tundra CrewMax Limited models with the 5.7L V8. Though it shares an adjective with the new Ford F-150 Platinum, Toyota's top shelf truck is more low key and the package adds $5,140 to the vehicle price. Included is a new grille with chrome bumpers, unique 20-inch wheels, daytime running lamps, branded door sill protectors and Platinum badging around the truck. The package also includes a number of upgrades for the interior like a power moonroof, nav system and wood trim on the shifter, steering wheel and door trim.

Follow the jump for Toyota's official press release, check out the high-res galleries below and visit Pickuptrucks.com for a deeper dive into the Tundra's improvement's for 2010.

[Source: Toyota, Pickuptrucks.com]



CHICAGO, February 11, 2009 - - Toyota Motor Sales (TMS), U.S.A., Inc., today debuted the 2010 Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the 2009 Chicago Auto Show.

On display are two new packages, including the debut of an all-new Tundra Platinum Package and the recently announced Tundra Work Truck. Value will be enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades. The 2010 Tundras will arrive at dealerships in April.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment. Like Tundra's optional 5.7-liter V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

For Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra will offer a new Platinum Package that will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains a vast assortment of features that make the CrewMax Limited virtually monospec and will carry a manufacturers suggested retail price (MSRP) of $5,140.
On the outside, the Platinum Package includes a new Limited grade billet-style grille with chrome bumpers, unique 20-inch alloy wheels and tires, daytime running lamps, door sill protectors with a Platinum logo, and Platinum badging.

The Platinum Package will be available in four exterior colors that include Black, Silver, Slate, and Salsa Red.

2010 TOYOTA TUNDRA 2-2-2-2
Inside, the top-of-the-line package adds an array of luxury comfort and convenience features including a power memory function on the driver's seat, outside power mirrors and puddle lamps, and a tilt and telescopic steering wheel. Also included in the Platinum Package is a power tilt and slide moonroof, navigation system, ventilated seats with a unique perforated leather seating surface, wood trimmed shift knob and door switch plates, auto up/down driver and front passenger windows, chrome accented HVAC vents and controls, and headrests with an embroidered Platinum logo.

With a focus on utility, the Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, or those who require a tough no-frills truck with exceptional cargo and towing capacity. The new work truck will be available on Tundra 4x2 and 4x4 Regular and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 or one of two V8 engines including Tundra's powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.

Designed to deliver only the features commercial truck buyers need to get the job done, the Tundra work truck will be offered at a reduced MSRP. Tundra models equipped with the work truck are expected to carry a price adjustment that will range from $550 to $655 less than the truck's standard MSRP, depending on the model. Final pricing of the work truck will be announced shortly before the vehicle goes on sale this spring.

On the outside, the Tundra work truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.

Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Tundra standard personal-use features have been replaced or removed. Tundra's standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.

2010 TOYOTA TUNDRA 3-3-3-3
All 2010 Tundra models receive a freshened look with a redesigned front grille and taillamp design. The Tundra and SR5 grades will receive similar grille designs and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models include driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glovebox.

Two new optional audio systems supplement the three existing systems. The new Tech Audio system features AM/FM/CD, integrated satellite radio receiver, Bluetooth®, auxiliary and USB inputs and six speakers. In addition to the carryover JBL navigation system, a new non-JBL navigation system includes AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

Pricing for the 2010 Tundra will be announced closer to its launch in April.

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    • 1 Second Ago
      • 6 Years Ago
      Wow, the best just got better. Lets see the best looking, most capable, safest and most reliable half-ton just got better. Way to go Toyota.

      C.W. Toyota was using the Platinum designation BEFORE Ford. Look at the Sequoia.
      • 6 Years Ago
      What else can i say.

      This truck is sweet and gets better and better.

      MPG is the last thing on other trucks mind....but not this one. Power and MPG?


      Looks even better also.

      If i was in the market for a truck. This would be it.
      • 6 Years Ago
      Platinum package? Really, Toyota?
      • 6 Years Ago
      FT you are right. Toyota used the platinum before the new ugly F-150. I am glad to see you have a brain unlike many Ford and Chevy lovers.
      • 6 Years Ago
      Toyota should have offered shorter axle ratios, 4.1/4.3 instead of 3.909/4.1, seeing as the 6th gear is new extra overdrive (0.586)

      I wonder if Toyota is putting the dual length intake manifold of the 5.7 in the 4.6?
        • 6 Years Ago
        That gear ratio game is a little strange with the Tundra. First, the truck came standard with the 3.90 gear, and 4.10s came with the tow package. then all trucks came standard with the tow package, until they introduced the "tundra grade" (lamest package designation evar!). I wouldn't put too much stock in the press releases/spec. sheets- you can often spot errors in there.
      • 6 Years Ago
      FT...I guess that means Ford Truck. How can anybody take a truck with TOY in its name serious.

      I for sure can't. Toyota is not even close. The Uglest, Less Power, And Fuel Milage.

      • 6 Years Ago
      I bet it gets great MPGs, class leading 2 MPG.
      • 6 Years Ago
      I sell the Tundra. The Chevy is the benchmark for ride and mileage. I have always admired the 5.3 motor as a very good engine in a pickup. Even though we have the 5.7, people still talk about wanting the smaller motor like gm, but they won't buy the old 4.7. I own a 4.7 with 172k in my Land Cruiser, and it has been flawless albeit underpowered. We as sales people are very excited for this new motor, now we can compete with the 5.3. On a second note the #1 truck traded in on the new tundra at our store is the Chevy 6.0 2500, then ford f 150, then dodge, and then the 5.3 Chevy and GMC trucks, these guys are the toughest of all. We are located in Rapid City SD, a large pickup market. Just my 2 cents. Thank you Toyota for the 4.6, we will now be able to conquest more chevy and gmc guys.
        • 6 Years Ago
        I have an 05 Tundra with the 4.7 and I have found it has enough power for the typical homeowner work I use it for. It used to be my daily driver but was parked when fuel went up. It has been one of the most trouble free vehicles I have ever owned. I never understood the ball joint recall. The service dept said the exact same spec parts were used to replace the originals, which were not at all worn @ 60,000 miles. Anyway, I got a free alignment out of the deal!
      • 6 Years Ago
      Yea but it's still the ugly bastard of the full-size trucks. The Platinum Package actually seems to make it worse.
        • 6 Years Ago
        The only idiot I see around here is you. Or I'm I thinking of an ignorant?

        Platinum series is used on the Sequoia as well. That was over two years ago.
        • 6 Years Ago
        agreed. this truck is an absolute joke.

        and they couldnt even think of their own name for their high-series... they had to use Ford's Platinum lable.

        and to think. some idiots will actually buy this 'truck'
        • 6 Years Ago
        @ MKIV

        i'm pretty sure this isnt a sequoia dummy....

        in fact... i'm pretty sure it's the truck that is trying to take on silverado ram and f150... only makes sense they copy off the ones who set the bar.

        if you honestly think this is a real truck then you are already a lost cause...
      • 6 Years Ago
      The Platinum looks worse inside and out. Ideally for me, the Sequoia's front grille and bumper would be used along with some more tasteful interior bits, not just faux wood.

      The new 4.6L is nice, although nothing ground-breaking. Both the Chevy 5.3L and Dodge 4.7L have more (just barely) torque, the dodge matches its 310 hp and the Chevy is rated at 315 hp.

      Not bad of course, just nothing outstanding. The market give you bonus points if you have (even just only) the highest output per comparable engine.
      • 6 Years Ago
      Pickup drivers are such pussies these days. Look at all new trucks, plush, cushy, refined, quiet on the inside etc etc. Look at how fab-u-lous these new unique 20 inch wheels are, super! Oh and those chrome accents are soooo kee-ute.
      • 6 Years Ago
      Let me tell you something Caddy. I pull a trailer in the mountains of NC down dirt roads you could never imagine, up steep grades, down steep grades, on snow and icy roads, through streams and ruts and never have had a problem with bouncing or any hardware on my Tundra. Funny with all the testing and Having owned a Ford, and Dodge these pieces of garbage never held up. I have friends who own chevy and they are the poorest excuse for quality. Their engines ping when climbing the steep roads, their transmission are always giving them problems and they rattle and shake worse than the tundra over any bump. You don't even own a tundra so your presence on this board is really not needed. The biggest mistake I made was not buying this truck sooner. What the hell do you know when you drive a POS with the worst reliability ratings? The only basis of your post is the bias anti Toyota pro American bandwagon. The Tundra out performed the others in performance, towing, braking, squat test, traction test, pulling a 6500 trailer, but lost for subjective scores. To top is off, the Tundra is now consumer reports most reliable truck, with the highest owner satisfaction and the highest resale value. Get lost, there is a caddy board around here for you.

      If there were an issue why would so many editors be raving about the ride. Here's an quote from Petersons OFF ROAD magazine. "We felt virtually no axle hop on- or off-road, and even high-speed railroad-track and cattle-guard crossings didn't upset the Tundra's composure."

      Also why Peterson gave the Tundra 2nd place in their off road 4x4 of the year award for 2008. First place went to, yep another Toyota. The Land Cruiser!
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