Chicago 2009: (You Can Still) Rock in America - Ford unveils Harley-Davidson F-150
by Chris Paukert on Feb 11th 2009 at 5:58PM 
Click above for high-res gallery of the 2010 Ford F-150 Harley Davidson Edition
Flush from the news that its F-150 pickup performed markedly better than many of its primary competitors in a new series of IIHS side-impact crash tests, Ford has rolled out its latest larger-than-life Harley-Davidson model.
Outside of the appearance items, the HD is essentially a Platinum Edition F-Series in motorcycle leathers, but that's not necessarily a bad thing. Available in either Lava (dark maroon) or Tuxedo Black, the Harley looks very aggressive in the metal – and the effect is not just a function of scale. The bold six-bar grille and 22-inch Harley-branded polished/painted alloys clearly set it apart as a distinct model from other F-Series pickups, and Ford has also slathered the pickup in oversized emblems and strange red "swoosh" marks on the rocker panels. While we could do without the latter flourishes, the truck still strikes us as particularly good-looking in Lava.
Ford's 14th Harley-branded product also has a seriously dolled-up interior that is likewise not for introverts. The prevailing theme behind the cabin's styling is that of a Harley biker jacket, and the materials, color choices, and the gigantic badges on the seats and center console (including a serialized plate) are unsubtle but appropriate.
Clearly not a truck for wallflowers, Ford continues to carve out niche after niche for its new 2010 F-150. Click on the gallery below for in-person shots of the new HD F-150, and then click here for more details.
Photos copyright ©2009 Drew Phillips / Weblogs, Inc.
Reader Comments (Page 1 of 2)
Franz 6:02PM (2/11/2009)
I never really did like the latest redesign, but this Harley-Davidson version is one good looking truck.
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ronEbear 6:51PM (2/11/2009)
And it`s also a easy way into the "Hello, i`m a bad ass" club. I know more retired doctors and dentists who own Harleys (Harlies?) as opposed to actual bad asses. While I am it why is acceptable that Harleys (Harlies?) can be as loud as possible and praised as being cool and bad ass yet imports with loud exhausts are ridiculed?
I guess boyes never do outgrow the "HEY, LISTEN TO ME ! I AM A REBEL AND A SOCIAL DISTURBER, LOOOOOOOOKKKK AAAAT MEEE!!"
TigerMil 6:06AM (2/12/2009)
because squids do wheelies and stoppies, badasses just make noise. I don't care for ripping canvas noises from squidbikes anymore than the potatoe noises from the hogs or custom choppers. Both should be pulled over....excessive noise (measured with a noise meter, not a cop ear) should be rewarded with instant trailering.....these jokers KNOW their pipes are illegal.
Cash 7:05PM (2/12/2009)
I don't get how the red accents in the interior are supposed to read "leather biker jacket." I've come across several bikers in my time, and I've never seen one wearing anything but an all black jacket, as one with red swaths like that would come across as more "Village People," then "Hells Angels."
Oh, and I think it's ugly as crap too. The red ruins it for me.
verytuscan 6:20PM (2/11/2009)
What a pathetic piece of junk!
Looks like Ford is going to ask for more 'bailout' by April!
Home equity is no longer available, you know!!!???
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ronEbear 6:36PM (2/11/2009)
Ford did not ask for, nor has it received a cent from the bail-out.
How does it feel to be a douchebag?
skine 6:40PM (2/11/2009)
i almost replied back to that comment too ...but they are just ford haters...how is it a piece of junk when its truck of the year? ....17 years in a row the top selling vehicle in america ...highest crash ratings .....best fuel mileage....says alot about all the other trucks now dont it ...lol
and yeah ..the bailout joke ...lame attempt lol
ronEbear 6:44PM (2/11/2009)
@skine
Not only was the comment lame, it was also factually incorrect.
Max 6:19PM (2/11/2009)
Did Ford steal those wheels off a VW?
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ghenghisrhan 6:22PM (2/11/2009)
Is there anything dumber or more white trash than a Harley Davidson pick up truck? Do you also get an Obama inaugural plate and a Sham-Wow with it?
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ronEbear 6:42PM (2/11/2009)
Your comment is a contradiction at best. Everyone knows that the rednecks and hillbillies, also known as white trash, all voted for McCain`s wrinkled out-of-touch-with-modern-day-life ass.
+1 Douchebag
Nick 6:24PM (2/11/2009)
Why doesn't Ford just throw money off a bridge instead?!
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skine 6:27PM (2/11/2009)
why would they do that?...when they can just keep the most selling vehicle in america ...yes ..that includes cars too ....F-150 sells ....write it down or something in case you forgot ....
ronEbear 6:56PM (2/11/2009)
Off a bridge? How does that even come close to making sense? To kill the money? What`s stopping them from picking up the money after it has been tossed? Is that what do you to rotten leftovers, you chuck them off a bridge? I would flush mine down the toilet, as to not be able to see or retrieve them at a later time. Had you said Ford should just flush their money down the toilet, well, you`d be making TOO much sense.
skine 6:25PM (2/11/2009)
whoa whoa whoa...anybody else notice the 6.2L BOSS??? Please tell us more about this ...as the press release says its still uses the 5.4 ....
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Paul P. 9:27PM (2/11/2009)
Yea, I noticed that as well. What gives?
SteveO 4:24AM (2/13/2009)
I first noticed it in the SVT Raptor. It's a new engine Ford's working on (obviously). Power guestimates are in the 400hp/400lb-ft range with peak torque occuring at a low RPM due to the 2V heads. It's Ford's engine to compete with the iForce, Hemi and GM 6.2L. Release date is expected to be sometime next winter. Unfortunately it is rumored that it will only be used in the Super Dutys and specialty F-150s (such as the Harley Davidson edition and SVT Raptor).
whofan 6:55PM (2/11/2009)
You Ford haters and everything else American. Why don`t you stick with topics you know best- foriegn cars?
Ford has itself on the right track now. They will have a great new Fiesta coming along with a Euro version of the Focus.
It can`t be bad business to spend money on the #1 vehicle in one`s lineup now can it?
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Matt 7:38PM (2/11/2009)
Come on Ford...where is the supercharger?
Without that it is just a lumbering, slow, and anemic...just like the regular F-150.
Yawn............
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Gloria 9:42PM (2/17/2009)
Hey, P71............. how's life............... in Moms basement???
Geez, I would have figured that even someone with your reading comprehension issues, would have been able to see the "Boss 6.2L" in the engine bay.
Guess not.
I guess the light isn't too good in Moms basement............ huh???
That said, it looks nice. Goodness knows I am starting to see the new F150's everywhere now. It will be nice to see one of these on the road.
PS. Harley people have money, and are very passionate about their bikes. The Harley trucks have always been very popular. Yea, silly Ford............ building more products they can make money on. What were they thinking???