• Feb 11th 2009 at 11:45AM
  • 49
Click above for high-res image gallery of the 2010 Ford Taurus SHO

We've just dashed back to the media center from the first press conference of the 2009 Chicago Auto Show where Ford unveiled the new 2010 Taurus SHO to the whoops and cries of SHO enthusiasts. We sat directly in front of a group of identically SHO-shirted "inner circle" faithful that Ford had brought from 11 different states to mark the occasion, and we were privy to more than a few honest-sounding gasps and slack jaws when the horsepower figure (365) was officially announced ("Jesus. Rock #$%@ing on!").

In the metal, the Blue Oval's highest-performance SHO builds very discretely on the standard Taurus's muscular new bodywork, with a unique dark-gray grille and matching 19- or 20-inch alloys, along with distinct parking lamp bezels, a modest decklid spoiler and obligatory badging. Much to our editor-in-chief's chagrin, Ford chose to roll out the new model in maroon and silver, oddly foregoing the SHO-only Atlantis Green hue, but both examples looked attractive in their respective paints.

If Ford has missed an obvious aesthetic trick with the SHO, it's with the engine, which is hidden under an innocuous black plastic cover. SHO enthusiasts have practically made scale jewelry out of the first- and second-generation Taurus SHO's Yamaha V-6 engine and its prominent intake runners, and the new Ecoboost engine looks utterly undistinguished. Thankfully, the twin-turbo 3.5-liter V-6 should provide enough performance to win over the diehards.

Given how many Tauruses (Taurii?) are likely to populate America's roads over the next few years, the SHO is likely to be a first-class sleeper, so subtle are its visual modifications. In any case, Ford isn't shying away from comparing their new baby with flashier, more expensive cars, casually noting that the car's performance figures should compare favorably with BMW's 5-Series and Chrysler's 300C all-wheel drive, the latter of which marketing and communications vice-president, Jim Farley, proudly notes is $900 pricier. Check out our gallery of live shots below, and then jump back to our Officially Official information post by clicking here.

Live photos copyright ©2009 Drew Phillips / Weblogs, Inc.

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    • 1 Second Ago
      • 6 Years Ago
      My 1990 SHO stickered for $25,500. That's over $40,000 in today's money.
      • 6 Years Ago
      I really liked the new taurus when I first saw it, but, it's already starting to look bland to me, even in SHO trim.
      • 6 Years Ago
      Its fun to see everyones comments but i would like to share my point of view. The SHO looks great and hopefully performs great. People may say the price is too high but just like everything else in the world, things get pricier. Remerber when they said the G8 was going to be under 30k? Now its 32k. I think the price is rigth as it will bring peole into the show rooms, and people will buy a base version, then option it up. Just like every other car out there, they drag you in with the top of the line, then sell you the bottom of teh barrel. This will not be the top seller but for thoes who want it it's avaiable. Secondly, her is my take on where is stands versus other brands:
      Domestics- 300C SRT, G8GT, Impala SS
      Foreign- Maxima, Avalon

      Now i know i'm going to get hatted on but let me first explain my choices. For domestics, i think that clear and everyone can agree. For foregins, peole will say TL, BMW, Audi, but thoes are luxery brands, not the everyday brand. As direct competitors, the foreign brands just make cars big enough to compete with this. People will say what about the G35, BMW 335, Altima SE-R, etc, but in SIZE, thery are more in line with the fusion. In VALUE then yes it shows that its a damn good price for the car that you get. But back to my list, only Nissan and Toyota offer somthing bigger than a fusion and that the Maxima and Avalon. The Avalon just doesn't stack up so it'd out the running. The Maxima is market as the sports sedan is back so i think thats the best comparo to a foreign make. Compared to the domestics, as in Canada we no longer have Mercurey, the Taurus is meant to be more than a charger or impala which is like the budget big family car. Its meant to be more Buick like thus its competiton and priceing is more in line with the 300C. I would love to hear what you guys have to say and if you agree or disagree. But value wise its good. Its a little tougher in its own segment.
      • 6 Years Ago
      I take the loaded G8 GT for $32K and 365 HP (with it's proper engine and proper drive wheels)...and then with the money I saved, slap a supercharger on it.

      The (fake) 2010 SHO looks good, but that's about it. It cannot and will not ever be a true SHO. No Yamaha engine, no wild intake manifold, and it is too big and...barge-ish.
        • 6 Years Ago

        You shouldn't feed this troll. Over 90% of it's comments are are anti-Ford and is in denial that Ford didn't take the federal bailout and it's beloved GM did (but they were there so they did is it's logic). It also says it drives a Silverado which "does everything better than the F-150" except handle side impacts. So maybe it got in a wreck and has some screws loose because it spends so much time looking for Ford posts to trash on.

        Another funny thing the troll has done is argue with me that the Taurus X is way cheaper than the Flex yet Ford's own website says otherwise ($28,270 for the Taurus X and $28,550 for the Flex). When I pointed that out it said the website was wrong so that shows where its head is.
        • 6 Years Ago
        I don't know if it's really safe for Ford to compare this new SHO to the Chrysler 300C (AWD). Though the two vehicles may be in the same size category, they seem to be on very different levels...unless a performance comparo tells otherwise.
        • 6 Years Ago
        Matt you're embarrassing others who share your name.

        The G8 is a good car but don't think that the engine is better; it's not. Looking at the specific output of these two clearly puts the EcoBoost well ahead of that tired GM V8, which consumes more fuel than most naval battleships. Also, if you look at the sales numbers for the G8 in any trim offered, none of them are flying off the lots.

        And also please learn when it's appropriate to use an apostrophe for its/it's. That's really annoying when you're trying to school someone while using improper grammar.
        • 6 Years Ago
        Who the hell cares where the engine is sourced from? Ford could have shoved the Yamaha V-8 in this car from the S80, but guess what it's down 55 hp.

        And when did a V-8 become the 'proper' engine in automotive land? God forbid attempt a different attack and build an engine that isn't limited to sports car only duty.

        I also love the I can save 'x' dollars and go with something cheaper and slap 'x' performance mods on it. Amusing.

        Quit being such a troll....
        • 6 Years Ago
        Your spark plug comment is irrelevant and idiotic.

        The SHO will get better fuel economy than the G8 GT with comparable power even though it's bigger, heavier and has AWD. Add AWD and all the other content to the G8 to bring it up to the level of the SHO and then see what kind of mileage the Pontiac gets. Advantage - Ford

        Keep on trolling.
      • 6 Years Ago
      FO SHO

      This is now the new nickname for this car (Fo, short for Ford, as in FoMoCo) and the rest is pretty obvious.
      • 6 Years Ago
      * the foreign brand just DON'T make cars big enough compared to what we get in North America.
      • 6 Years Ago
      If i were shopping for a high performance luxury car at a bargain price, i would not consider this. I dont see why anyone would spend extra to purchase this, over something like a G37 sedan which likely has the same power to weight ratio and costs thoudands less.
      • 6 Years Ago
      I really liked the taurus until i saw it in person at the DC auto show. First of all this thing is the size of a small boat and I'm not sure will fit in most garages. But when seen in person the Taurus is way to busy on the design front. This thing has more creases and folds than my grandmother and the styling on the side of the car do not seem to match or compliment the styling up front or on the grill. It's almost as if two different teams were working on different parts of it. There's alot of good ideas from Ford here but they didn't have to stuff them all on one car. Sadly, the more you see it the more it loses appeal, especially when you think about parking it....
      • 6 Years Ago
      Never thought I'd hear the words Ford Taurus and twin turbo (stock) in the same sentence
      • 6 Years Ago
      What ass clown took those pics?
      • 6 Years Ago
      Ive never been a huge fan of ford, but i must admit this has really nice specs. 365hp, all wheel drive (great for winter here in canada). Im not a huge fan of the interior, but i cld get used to this..id have to see it in real life to be able to judge for sure. Would be nice to see this vs the g8, see which excels in what department.
        • 6 Years Ago
        The specs are nice except for one, the weight. Im sure it has to be 4000lbs. And for 40 grand who are they kidding! The SHO was all about brining performance to the masses for a good price. Remember when it only came with a manual. I bet a manual is not even an option in this boat. The SHO nameplate should be moved to the Fusion.
      • 6 Years Ago
      So, it's marginally better than the embarrassing Impala SS. It may sell marginally better too but at $40k there's no way Ford is going to move any more than that.

      Why on Earth would someone buy one of these over an SRT8 car or a G8 GXP or a Hyundai Genesis or anything else for that money?

      The new SHO continues the tradtion of being grey, hard, shiny and cheap inside with too much power in a chassis that can't handle it. Too top it off this edition is superjumbo sized with the weight to match and a FWD bias.

      The new Taurus overall is disappointing and isn't going to do anything to change Ford's fortunes.
        • 6 Years Ago
        So you've driven or at least ridden in the SHO? Or can you just tell the plastic is hard and cheap from the pictures? It's a good thing the G8 and SRT8's have such qualtiy materials in them. I know this because I have sat in them both and ridden in an SRT 8 Charger which is about as cheap as it gets.
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