- Feb 10, 2009
Pump up the Volume: McLaren to target 4000 sales annually
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With the SLR speeding out of the picture following the debut of the Stirling Moss edition speedster, the only vehicles McLaren will be producing are the handful of Formula One racers it'll need to defend its title this season. But that's about to change, as newly refocused McLaren chief Ron Dennis has revealed in an interview with London's Financial Times.
With an eye towards Ferrari, which manages to sustain its racing efforts on the back of its 60-year experience producing road cars, McLaren plans to expand its sales from it current 100 units per year up to 1000 units annually by 2011 and up to 4,000 in the long-term. However, recognizing that investing in such capacity could be a prohibitively expensive venture, Dennis hinted that production could be outsourced to an independent coachbuilder.
[Source: Financial Times via World Car Fans]