• Feb 10, 2009
Wolfgang Bernhard is coming back to Daimler. The man who helped facilitate the sale of Chrysler to Cerebus, was instrumental in the Chrysler ME Four-Twelve supercar concept, and, most notably, the guy that drove the V10-powered Tomahawk motorcycle onto the stage at the 2003 Detroit Auto Show, will take over the van division of Mercedes-Benz on April 1st.

Bernard's return to Daimler comes as a bit of shock, considering he was the assumed successor to Dieter Zetsche as the head of M-B before he left under duress after a ten-year stint with the automaker. Soon afterward, he took the top position at Volkswagen and was later ousted after some boardroom shenanigans involving Ferdinand Piech.

Recently, Bernard was reportedly working as an advisor to Magna International, but in these tumultuous times, we're sure Wolfgang was looking for a more steady position.

[Source: Reuters]


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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      Considering that Bernhard has a rep for cutting the fat and creating lean operations, I think Daimler employees had better watch their backs.

      The guy is a talent. Daimler was stupid to force him out.
        • 5 Years Ago
        Tool:

        Tell that to Chrysler/ Dodge/ & Jeep dealers trying to sell Wolfie's "major talent". The Caliber/ Compass twins. The Sebring & Avenger line ups. The last gen. Dakota (still stockpiled on dealer lots) I could go on...

        Tell VW how they rate Wolfie's talent ... after he worked the Routan mini van deal during his short stint at that company.

        Dr Z. & Mercedes can have him & his talent.


      • 5 Years Ago
      Great because he did some much good for Chrysler before!!!!!!!!!!!




      Yea right
      • 5 Years Ago
      "ME Four-Twelve supercar concept ...V10-powered Tomahawk"

      So... what successful profit returning high volume production cars has he been responsible for? Chrysler needs to get back in the black not build a supercar or bike at a loss. They're not VW, they can't afford such a foolish adventure right now.
        • 5 Years Ago
        I think the new E-series is pretty nice. All of the newest AMG products float my boat too.
        • 5 Years Ago
        Thanks man, meant diamler, the more they continue to loose marketshare to BMW and Audi, and the more they continue to sell trash like the E class, the more I worry.
        • 5 Years Ago
        Wolfgang is not returning to Chrysler. He's returning to Daimler to run their van business. It's clearly stated in the article.

        And correction, the ME-Four-Twelve was a prototype, just never produced because the SLR team protested because Chrysler took a year to develop their car, and Mercedes took years.
        • 5 Years Ago
        dakota: Chrysler's quality control issues & the fact that selling a 400K supercar made no freakin' business sense is what kept the ME Four Twelve a concept.

        Another thing... would you really trust a Chrysler dealer to fix or service that same 400K super car. Ask Viper owners how they did with 90K image cars.
      • 5 Years Ago
      That bike is amazing.
      • 5 Years Ago
      Is "Cerebus" kinda like Cerberus but with a brain?