• Feb 9, 2009
Click above for high-res image gallery of Gran Turismo 5 Prologue

When playing car racing video games, do you find yourself choosing vehicles or brands that you've owned in the past? We are definitely guilty as charged on this count, but it seems that this sort of logic works the other way too. People that play popular games like Gran Turismo and Project Gotham Racing have shown an affinity towards real-life vehicles that they used in the gaming realm. Subaru WRX or Mitsubishi Evolution anyone?

Financial Post researchers recently conducted a brief study that put people in front of gaming consoles running car racing simulators. Other people were placed in separate rooms where the games were being broadcast, but not played. Afterward, both groups were surveyed, and the results were eye opening. Those that played the video games responded that they were 50% more likely to purchase vehicles that they used in the video games than those that just watched.

Sure, these results don't necessarily prove anything, but automakers and advertisers have certainly taken notice. Current estimates put the in-game advertising market at $1.8 billion within the next few years.


[Source: Financial Post]


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    • 1 Second Ago
  • 36 Comments
      • 5 Years Ago
      Wouldn't the reverse be implied?

      People that have owned a number of project cars tend to buy video
      games to spec them out.

      That turbo kit and you wanted for your MR2? That paint job on your Corvette? All cars long since booted from the garage? Resurrect them digitally!

      I've owned.... 14 vehicles? And since I first spec-ed out cars on
      Forza, 3 years ago, I've only owned 1.
      • 5 Years Ago
      What exactly do they mean by "in-game advertising" - is this meaning we are going to start seeing commercials for Ford and Nissan when wait for a track to load? I'm not keen on the idea of forced advertising in a game I'm paying for. That said, I think driving certain cars in games like Gran Turismo or Forza does have an effect on 'perceived' performance.
      • 5 Years Ago
      Man kids these days are so spoiled... all I had to play with in my youth was Ms Pacman on 10-bit processor Atari :)
      • 5 Years Ago
      Interesting. I suppose that an important factor in my love towards cars is me playing games like Gran Turismo when I was younger, and continuing to do so keeps reinforcing that love.

      Being able to afford such cars is a whole different story...
        • 5 Years Ago
        Yeah, now exactly where I can find myself a Daihatsu Copen or Midget II Stateside. THAT's the main question.
      • 5 Years Ago
      Haven't auto manufacturers been doing flips and twists for the past several years to get their cars included in Gran Turismo? Isn't Gran Turismo one of the reasons why the Skyline (GT-R) is being brought to the U.S.?
      • 5 Years Ago
      BREAKING NEWS: People who like to play Madden video games watch/play more football.
      • 5 Years Ago
      was a study really that necessary?
      • 5 Years Ago
      I think that you might tend to associate a car's real world performance with how it drives in the game. I know there are cars which I think drive great in GT Prologue and some that I would sell right after I pass the test in them because I thought they were terrible.

      At least in GT5 Prologue you also get some sense on how the dashboard is layed out on the real car. How gauges are arranged and controls spaced out. That might translate over to if you were considering the real world car.

      • 5 Years Ago
      It has worked on me. I've been playing NFS, gran-turismo and PGR since they first came out. I'm graduating College soon and I have had my eyes set on a Ferrari 550 for along time now. within 5 years or so, I'll own one!
      • 5 Years Ago
      Does anyone else feel that playing a real sim like Gran Turismo 3 growing up made you a better driver? A lot of people told me early on when I was learning to drive that I was reading the car and its behaviour and the traffic flow and speed very well for someone with little experience.

      Did years of learning how to take perfect corners and learn to feel the feedback from the controller teach us to feel the actual car as well?
        • 5 Years Ago
        Sea Urchin, I have to disagree with you. My consumption of adult movies has helped me out more than once when I've been delivering pizzas to sorority houses.
        • 5 Years Ago
        @sea urchin
        - but what if it were a realistic interactive adult movie (there goes my billion dollar idea).
        • 5 Years Ago
        "consumption of adult movies"

        Quite literally, depending on the genre you were watching....
        • 5 Years Ago
        I agree, I felt I learned a lot more about driving dynamics from playing Gran Turismo. I think I already had my license when it came out but I felt it certainly helped that I could mess around on the game and learn how to control a vehicle in near limit conditions. It probably saved me from getting t-boned once, actually.
        • 5 Years Ago
        I agree with you Mazda. Not having to worry about destroying a real car or dying makes a world of difference because it allows you to explore driving, you become more aware of what COULD happen and so on. Even as far as making you a bit more confident.

        When I went to take my driving test I was told something similar too.

        I guess it could differ from person to person, but in my personal experience it has helped me.
        • 5 Years Ago
        i remember reading somewhere a long time ago that in gt2, the in game lap time of a track was within a few tenths of a second to what a pro would be doing in real life on the track.

        pretty sure i read that f1 drivers practice on sims too. gt would qualify as a sim.
        • 5 Years Ago
        GT4 definitely helped improve my driving, particularly the license tests. Getting all gold on that is a real challenge; you really can't get away with driving like an 4$$. Before the license tests, I could never beat my friend at gokarting, after the license tests, he couldn't catch up. Even now, we've since upgraded to real cars for real track time (same model, different year), and he has yet to catch me.
      • 5 Years Ago
      I fell in love with the Audi S4 when I saw a magazine in 1999. Then came Gran Turismo 2 and I drove the crap out of that car...

      Fast forward 4 years.....

      I finally bought a B5 S4...true story
      • 5 Years Ago
      I play Forza Motorsport 2 all the time and I don't believe that I am any kind of race car driver. Just having fun.

      I did watch a video on the ALMS sight. A driver was discussing his first experience with Laguna Seca and he mentioned that he had never seen it before except in a video game. I have watched videos from a lot of these tracks and they are almost flawlessy reproduced on the video games, at least Forza is all I can speak for, I haven't played Grand Turismo. Anyway, it is a fun time waster for a car-guy.

      P.S. I have also played Quake and Duke Nuke'm and I have no dillusions about being some bad-ass marine that can kill anything and survive grenades and stuff.
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