• Feb 6, 2009
Click on the image above for a high-res gallery of the 2010 Ford Ranger

Despite dwindling sales in a dwindling segment, Ford's Ranger refuses to pack up. For 2010, the compact pickup looks unchanged on the outside, but beneath the skin it gains some new electronic gubbins to help make it more competitive.

In the main, the trucklet soldiers on into its next model year with a larger complement of standard safety equipment. Traction and stability control (AdvanceTrac with Roll Stability Control in Blue Oval-speak) will be built into every 2010 Ranger, along with new side airbags designed to protect the head and torso.

The rest of the package continues essentially unaltered, with Ford continuing to wave the Ranger's banner as America's most fuel-efficient pickup (the base 2.3-liter four-cylinder nets 21 miles-per-gallon in the city and 26 mpg on the highway).

Rumors have persisted that the Ranger might be euthanized ahead of its Twin Cities production plant's scheduled closing in 2011 – and indeed, just yesterday word came down that the truck's assembly lines will be idled for an additional two weeks due to slow sales. But the added investment in safety equipment for 2010 would seem to indicate that the Ranger is likely to soldier on until the plant's scheduled closing date. Click on the jump for Ford's official press release.

[Sources: Ford Motor Company; Minneapolis Star Tribune]

PRESS RELEASE

2010 FORD RANGER: AMERICA'S MOST FUEL-EFFICIENT PICKUP ADDS NEW, STANDARD SAFETY TECHNOLOGIES
  • America's most fuel-efficient pickup – the Ford Ranger – will add as standard equipment this summer a segment-exclusive safety technology – AdvanceTrac® with RSC® (Roll Stability Control). This unique technology helps prevent skidding and dangerous rollover conditions
  • The new 2010 Ranger also adds new combination side air bags – offered standard – designed for head and torso protection
  • With 2.3-liter I-4 engine, the Ranger is the most fuel-efficient pickup truck with an EPA-estimated fuel economy at 21 mpg in the city and 26 mpg on the highway
  • Ford has more U.S. government 5-star safety-rated vehicles than any other brand and more IIHS "Top Safety Picks" than any other automaker.
DEARBORN, Feb. 6, 2009 – The 2010 Ford Ranger, America's most fuel-efficient pickup, comes to market this summer by adding unique standard safety technologies, including Ford's AdvanceTrac® with RSC® – the world's most sophisticated electronic stability control system that helps prevent skidding and rollovers – and combination side air bags.

Industry-exclusive AdvanceTrac with RSC goes a step beyond stability control systems found on competitive models with a gyroscopic roll sensor that determines both the vehicle's body roll angle and roll rate.

If it detects the vehicle is about to roll, the system automatically applies additional countermeasures – such as reducing engine power 15 percent and/or applying brakes to one or more wheels – to enhance vehicle rollover resistance.

The new Ranger's head-and-chest combination side air bags provide enhanced head and torso protection in certain side impacts. The side air bag system is designed to cushion the head, minimizing lateral head injuries in case of collision, in addition to acting as a barrier between the occupant and the side of the vehicle,

"The 2010 Ranger's Roll Stability Control and combination side air bag technologies will help occupants stay out of harm's way," said Steve Kozak, chief engineer of safety systems, Ford Motor Company. "The Ranger has been America's most fuel-efficient pickup, and now it features a combination of safety features not offered in any other small pickup."

In addition, Ranger also provides high levels of safety and security with Ford's Personal Safety System®, Tire Pressure Monitoring System (TPMS) and SecuriLock® passive anti-theft system, all included as standard equipment on all models.

Also standard are four-wheel anti-lock brakes, driver- and front-passenger air bags, safety belts with front pretensioners for outboard seating positions and side-intrusion door beams. Ford's front-passenger sensing system helps ensure air bags are not deployed on the passenger side when small children are detected. Lower Anchors and Tethers for Children (LATCH) child-seat mounts are provided in the front-passenger seat on all models.

Further adding value to the Ranger is its class-leading fuel economy and low cost of ownership. With EPA-estimated fuel economy at 21 mpg in the city and 26 mpg on the highway for the 2.3-liter I-4 engine, Ranger is the most fuel-efficient pickup on the market today. Plus its 7,500-mile service intervals for routine maintenance, such as oil changes, help Ranger historically rank among the lowest cost of ownership among all compact pickups studied by Edmunds.com.


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  • 42 Comments
      • 5 Years Ago
      I have an 1996 ranger and she still looks great and run like a champ. 4.0l 6
      i wont own anything but a Ranger.
      • 5 Years Ago
      Can't they at least use the 2.5 four? If you won't make that much effort Ford,go ahead and die!
        • 5 Years Ago
        The 2.5L would be a great upgrade, but I'm not sure it will fit without re-engineering.

        Same goes for side curtain airbags - should be there, but they're not spending the money to redesign the cab.
        • 5 Years Ago
        I doubt they would have to re engineer it since they can fit a 4.0 in there
        • 5 Years Ago
        John Riley,

        Reread the article. The airbags aren't curtain airbags, they're the kind that deploy from the seat. Ford wouln't put in the cash to redesign the roof to accomodate side curtain airbags.

        As for your other point, yes, the new four would be quite nice. If it could come in a crew cab version, or even just a slightly roomier four-door access cab version it would be great.

        The current situation with our compact trucks frustrates me endlessly.
        • 5 Years Ago
        Re tired: "Same goes for side curtain airbags - should be there, but they're not spending the money to redesign the cab."

        Story says: "...along with new side airbags designed to protect the head and torso."
      • 5 Years Ago
      I will like to add, How much has the usefull Jeep wrangler changed over the years?

      If Ford would only remind the public trough advertisment of the Rangers efficency and adgililty .
      Why buy a Jeep anyway?
        • 5 Years Ago
        The last major change for the Wrangler was going from leaf to coil springs about 7-10(?) years ago. Jeep also offers different body configurations now. The new Ranger is definitely much less changed than the Wrangler over the last 15 years.

        The Ranger platform is from the 80's, and the biggest change for it was building the Aerostar minivan on it.
      • 5 Years Ago
      Side airbags...I thought their absence was one of the reasons they weren't going to keep making it. Not a small amount of engineering time there for a 2 model year run. Maybe they're preserving an option to keep it going...?
      • 5 Years Ago
      Long live the Ranger. My 97 has been great to me in terms of reliability and mpg. All I need is a limited slip on my 4 cyl 5-speed for the bad winter weather, and I'd be good for a while.
      • 5 Years Ago

      Good idea. Why kill the Ranger since it has the compact truck market all to itself? It is a nice,sturdy warhorse.
      • 5 Years Ago
      i think they should make it go out with a bang, one year of ecoboost, 365hp v6 awd to dominate the streets....i can dream right?
      • 5 Years Ago
      Why fix something that isn`t broke?

      Ford should keep the Ranger as is and stick with it.

      A long running model usually means cheap replacement parts. Good for those of us who own our vehicles for more than a couple of years.

      The Ranger all though small is a tough little truck.

      Please keep it going Ford. None of us who need this usefull vehicle are out to make a fashion statement.
      Its nice you can still buy a stripped down bare bones truck.

      The Ranger should live on in a world than can now no longer afford excess.
      • 5 Years Ago
      I have owned 3 4WD Rangers and a Sport Trac. They were good vehicles, but I can no longer see buying something that looks, sounds and operates the same as my 11 year old model did. Much of the structure goes back to 1984, the interior to 1995. It's loud and choppy compared to contempary trucks. The 4 cylinder may get decent mileage, but the 6 does no better than a full-size truck, and they are way down on power for the engine size. There is a reason Ford only sells a small fraction of the the number of Rangers they used to annually. Changing tastes is part of it, but like the Crown Vic and previous Taurus, this vehicle has been sorely neglected.

      Oh, and the safety equipment added? That's the bare minimum to keep legally selling it.
        • 5 Years Ago
        I've owned 2 Rangers, a 96 and an 08. Aside from things like the same dash, my 08 feels A LOT different than my 96. It has a different bed with holes and tie-downs, completely different front-end, suspension, engine (both 4 cyl.), the whole interior is modified except for the overall shape of the dash, longer single cab cargo area, more safety features, even the front end of the frame is now fully boxed. Yes, it's been based off the same design from the 80s, but it's been heavily modified with the main resemblance being the shape of the truck and the shape of the dash. Funny thing is, even though it's nothing revolutionary I ended up going back to a Ranger after owning an 06 Frontier because it's all I needed in a truck. Gas mileage was a big factor too. I can get 28 mpg max even with my lift.
      • 5 Years Ago
      Well,

      How come Ford hasn't updated the exterior and interior of this good pick up truck?

      What are they thinking.

      How about a clean burning diesel engine as an option. Hybrid, maybe?
        • 5 Years Ago
        Amen.

        It is what it is. Nobody is pretending this is something it isn't. Just a dependable small truck. Glad to see Ford doing the updates to keep it on the market for another year or two. Hopefully by then they will have a suitable replacement. Makes no sense to abandon this segment especially when the Ranger still sells and it is pure profit.
        • 5 Years Ago
        They haven`t updated the int/ext because it is most likely dirt cheap to manufacture at this point. Any money that can be made and saved is essential in these troubled times.
      • 5 Years Ago
      So basically they'll just ad weight.
      • 5 Years Ago
      Well, how about the new engines from Ford that are coming out?

      Give the Ranger the F150 look inside and out, put in the new 4 cylinder engine and I bet you, Ford will sell quite a lot of Rangers.

      Don't know what they just can't get their act together with this pick up.

        • 5 Years Ago
        I agree. If they kept it the same size, redesigned the look some, added 4 doors and allowed you to couple 4 doors with 4 cylinders, it'd probably sell.
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