• 22
Click above for a high-res gallery of the 2010 Lexus RX350

For those of you aching to get behind the wheel of the 2010 Lexus RX350, your time has almost arrived. The new luxury crossover from Lexus will hit dealerships later this month, with a base MSRP of $36,800 for the front-wheel-drive model and $38,200 for the all-wheel-drive variant (neither price includes the $825 destination charge).

The RX350 comes packing a revised 3.5-liter V6 sending 275 hp and 256 lb-ft of torque to a new six-speed automatic transmission. The AWD version features an Active Torque Control system that splits power anywhere between 100:0 to 50:50, front to rear, depending on the conditions.

For 2010, the RX350 is equipped with ten standard airbags, but Intelligent Adaptive front headlamps, Pre-Collision System and Dynamic Radar Cruise Control are all optional. For all the details, hit the jump for the press release or get the highlights in our First Drive.


Lexus Announces Pricing for All-New 2010 RX 350

TORRANCE, Calif. (Feb. 6, 2009) – Lexus today announced the Manufacturer's Suggested Retail Price (MSRP) for the all-new 2010 RX 350 luxury utility vehicle. The original RX 300 model inaugurated the luxury crossover category in 1998, and the new RX350 once again raises the bar for design, engineering and luxury innovation in the segment. The 2010 RX 350, which arrives at dealerships this month, carries a base MSRP of $36,800 for the front-wheel drive (FWD) model and $38,200 for the all-wheel drive (AWD) version.

The 2010 RX 350 teams a revised 3.5-liter V6 engine with an all-new six-speed Multi-Mode Automatic Transmission. Horsepower is increased to 275 at 6,200 rpm from 270 in the previous generation, while ninety percent or more of the 256 lb.-ft. of peak torque is available from 2,300 to 6,100 rpm, an optimal range where torque is most utilized. The new six-speed automatic transmission replaces the previous five-speed, and the Multi-Mode allows the driver to shift manually when desired by first moving the gated shift lever to the "S" slot and then pushing it forward ("+") to up shift and backward ("-") to downshift.

The RX 350 introduces an all-new electronically controlled Active Torque Control AWD system, which uses an electronically controlled coupling ahead of the rear differential to vary torque distribution anywhere from 100:0 to 50:50 front to rear, depending on driving dynamics and road conditions. The new AWD system is 35 lbs. lighter than the previous system and reduces parasitic losses by 30 percent.

The Vehicle Dynamics Integrated Management (VDIM) handling technology, which anticipates loss of vehicle control in virtually any direction, is now available on the RX 350. VDIM governs all of the vehicle's standard dynamic handling systems – the Anti-lock Braking System (ABS), Brake Assist, Vehicle Stability Control (VSC) and Traction Control (TRAC) – employing them collectively and seamlessly to make corrections while allowing higher dynamic capability. The new RX adopts Hill-start Assist Control, which uses brake pressure to help prevent the vehicle from moving backward when starting out on an incline.

The 2010 RX350 introduces the available new Intelligent Adaptive Front-lighting System (AFS). When entering a corner, AFS estimates where the vehicle will be in three seconds, based on the vehicle speed and the angle of the tires, and adjusts the lateral aim of the headlamps. Using a camera mounted on the inner rear view mirror, a new available automatic high beam system switches between high and low beams in response to oncoming vehicles and those traveling in front, or when other ambient sources are detected, helping reduce driver inconvenience. The optional Pre-Collision System (PCS) with Dynamic Radar Cruise Control uses millimeter-wave radar to measure and maintain a pre-set following distance from a vehicle traveling ahead.

The 2010 RX350 is equipped with a segment-leading 10 standard airbags, including side curtain airbags, front seat-mounted side airbags, rear side airbags (for the outboard seating positions) and knee airbags for the driver and the front passenger.

Lexus engineered the third-generation RX luxury utility vehicle to provide a more engaging driving experience while also making it quieter and smoother than its predecessor. A key factor in the RX models' sharpened handling agility is the all-new uniquely designed double-wishbone rear suspension, which replaces a strut-based configuration, which also yields greater cargo area room. The new standard electric power steering system improves agility and steering feel while eliminating the parasitic losses of a hydraulic steering pump. Eliminating hydraulic oil also provides an environmental benefit and reduces maintenance.

The RX350 features new wider standard 18-inch aluminum-alloy wheels, which were designed to appear as if carved from a single block, and 235/60R18 tires. Optional 19-inch aluminum-alloy wheels with 235/55R19 tires are available.

The RX has a new push-button start, and a standard SmartAccess keyless-entry system that uses a touch sensor-type smart switch on the front doors that results in a sleeker, high-tech appearance.

The available Hard Disc Drive (HDD) navigation system eliminates the need for DVD map discs and offers a unique voice recognition system, which can work using casual-language inputs on certain functions. A unique Remote Touch controller allows the user to operate the navigation system, climate, audio, phone controls and more. The screen menus are selected with the controller, eliminating the need to reach out or avert eyes from the road. The attribute that most distinguishes Lexus' navigation controller from other devices in other luxury models is its "haptic"-feedback technology, which provides a tactile response to the hand.

The new Lexus RX models accommodate a variety of music sources, providing auxiliary and USB inputs, Bluetooth® Audio wireless connectivity and standard XM® satellite radio capability (requires subscription), which is also joined by XM NavTraffic and XM NavWeather.

An optional rear-seat entertainment system includes two high-definition seven-inch screens, one on each of the front seatbacks. The available wide-view side monitor and backup monitor each help provide the driver with a wider range of visibility.

The all-new RX is now available with a Heads-Up Display (HUD) that offers displays for speed, navigation, and audio. High-intensity LEDs project high-contrast white figures onto the windshield, which are easier to read – and easier on the eyes – than the typical green-colored readouts.

MSRP does not include a delivery, processing and handling fee of $825.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 6 Years Ago
      What the hell did they do to the front overhang?! Wow. That's is corny.
      • 6 Years Ago
      WOW..I was never a fan of this car to begin with but WTF is with that interior? HEllo UGLY! and where's the wood? isn't this a "luxury" car? How boring looking and what's with the placement of the gear shift? Toyota sure makes some BLAND looking vehicles...screw if it's quality made or not? who wants that ...
      • 6 Years Ago
      Isn't the RX and the Toyota Venga the same car? sure looks the same.
      • 6 Years Ago
      umm i actually kinda like it. Still very soccer-momish but i suppose thats the point. The only things I don't like are the tailights that look like they came out of an lS recycling bin and the dashboard that looks very Acura-meets-last generation Ford Focus.
      • 6 Years Ago
      At least there are American made cars that I would rather buy than this frankenstein of a vehicle. An Enclave starts at a couple thousand less!
        • 6 Years Ago
        Sea Urchin - You're about 5 posts away from joing JDM Lover's status as import fanboy.
        • 6 Years Ago
        Omer...I think if it came to this and the Enclave, people would cross shop.

        Other then the Lexus being a Toyota product, what makes it so much better than the Enclave? The Enclave has more power. Is just as luxurious. And to me, is the better overall value. I think Lexus could have done something radical but didn't.

        The exterior is nice but boring. But that interior screams cheap but the design is different.

        Oh and have you seen Lexus' average consumer age? I believe it's up there with Buick. I don't see a whole lot of 30 year olds driving Lexus vehicles. And I do see a ton of Lexus vehicles.
        • 6 Years Ago
        lol haahaha you are funny since you just compared a Lexus (Toyota) to a Buick (GM). Forgot about reliability, features, comfort level comparison between these two brands nobody will cross-shop between Buick and Lexus. Buick == grand parents while Lexus == young (mid 30-50) upper middle class crowd. I strongly believe perception and social stature of these brands is their hight selling point. There is a reason why your real estate agent lady drives a Lexus not a Buick. For the same reason S-Class always regarded above LS460. Not to mention Lexus is a better car admit or not Mr. GM_Fanboy.
        • 6 Years Ago
        I'm not a real estate lady, so I don't want to drive an RX350.
        • 6 Years Ago
        Jake, i never sat in Enclave, but other Buicks are...cheap. Top of the line Accord looks more luxurious than a Buick, so i really do not see how Enclave can even touch Lexus.
      • 6 Years Ago
      Does anyone else think that this is one of the most bland looking Lexus restyles ever?

      I wouldn't be surprised if the Hyundai Veracruz beat it in comparison tests again.
      • 6 Years Ago

      I think that the Enclave is better and has a more classy feel.
      • 6 Years Ago
      Yet another SUV
        • 6 Years Ago
        Yep, and it looks worse than the previous reiteration. As a matter of fact it looks A LOT like the Subaru Tribeca.
        • 6 Years Ago
        nobody seems to care when the domestics are STILL pumping them out so what difference should this one make?
      • 6 Years Ago
      This is really nice.

      Waiting to see one real life. Very well built.
        • 6 Years Ago
        Really nice? Compared to what? the aztec?
        Do us a favor and spend your time in those JDM forums asking your 'peeps' to stop f*cking up cars and coffee.
        JDM FTL.
      • 6 Years Ago
      Wow. I REALLY like the previous RX so much better.
      Things I would buy other than an RX:
      Acura MDX
      Audi Q5
      Buick Enclave
      Cadillac SRX
      Hyundai Veracruz
      Lincoln MKT
      Mazda CX-9.
      • 6 Years Ago
      I'd say Cadillac's new SRX is going to still a few sales from Lexus. Though Lexus will still be the volume leader.
      • 6 Years Ago
      bye bye lexus rx series.

      as far as im concerned, that obnoxious "L" deserves to be on the Venza.

      Why isn't anyone calling this out on being a derivative of other car models? Oh that's right. Double Standard.
    • Load More Comments