The new 2009 Honda Insight is going on sale in Japan this week, starting at a base price of about $21,000. In Japan the rival Toyota Prius starts at about $25,700, so the Honda has a significant price advantage. Honda won't be announcing U.S. pricing until closer to its April 22 on-sale date but it is expected to start under $20,000 here, perhaps as low as $19,000. Because of volatility in commodity pricing right now, Honda is waiting to set a price. The sales target for the Insight is 200,000 annually with half of those in North America and the rest split between Europe and Japan. Honda EVP Koichi Kondo acknowledged at the Japanese launch that the 100,000 sales figure in North America may not be met in the first year if the current sales slump doesn't end soon.