For the eighth year in a row, Cadillac has aligned itself with the Super Bowl and has awarded the MVP of the Big Game a vehicle of his choice. This year, the coveted award was bestowed upon Pittsburgh wide receiver Santanio Holmes, who's acrobatic circus catch in the corner of the end zone helped give the Steelers their victory over the Arizona Cardinals. So, what did the superstar receiver choose? A 2009 Cadillac Escalade Platinum Hybrid, which comes with an MSRP of over $85,000.
Why, after years of making a major production out of the event, did Cadillac keep this on the low down? According to Cadillac spokeswoman Joanne Krell, "We made the decision not to actively participate in the Super Bowl. We congratulate the MVP; it is a great achievement. [But] we are very sensitive to the federal assistance loan we have received, and we want to carry on our fiduciary responsibility. The Super Bowl was not a place for us this year." There you have it. So, giving away an $85,000 SUV after taking billions from the taxpayers is "responsible" now?