The markets have responded to the news rather favorably, with H-D shares hitting $13.56 in trading yesterday afternoon – a 14 of its workforce. This move marks the first time that Buffet has ever invested in the company.
Harley-Davidson has announced that Warren Buffet's Berkshire Hathaway group will invest $300 million in the motorcycle maker by through a purchasee of senior unsecured notes that will mature in 2014. These funds match a similar investment by Davis Selected Advisers, L.P., which is already the largest holder of company stock. Harley-Davidson will use the money to bolster its lending services, hopefully making it easier for the trouble motorcycle maker to lend cash to consumers. Berkshire Hathaway will reportedly receive a hefty 15% annual interest rate on the investment.