• Feb 4, 2009
Click above for high-res image gallery of the Mission One EV sport bike

Mission Motors has just revealed its all-electric sport bike and the family-friendly version of our initial reaction goes something like, "Holy Mother of God and all that is good and decent!", followed immediately by the sound of our jaws hitting the floor. After a couple of years of staying almost perfectly in stealth mode, the Mission One is being unveiled today at the TED (Technology, Entertainment, Design) conference. The Yves Béhar-designed bike sets a new performance standard for electric two-wheelers with a top speed of 150 mph and an estimated range of 150 miles. Of course, the strength of an electric drivetrain is torque and the Mission One has 100 lb-ft of the stuff on offer from the first twist of the throttle up until 60 mph. When it makes its race debut at the TTXGP on June 12th, we suspect the other entries will be scrappin' it out for second place.

To bring this amazing machine to market, Forrest North and his two co-founders, Edward West and Mason Cabot, have assembled a real dream team with incredible depth and experience and whose resumés list companies like Tesla Motors, Ducati and Google. The first 50 bikes produced will be a special Limited Edition model delivered in 2010 bearing a $68,995 price tag, while a standard, more affordable Mission One will be announced this summer. If the goal of this company was to create a paradigm-busting object of desire, then we say, "Mission accomplished." Mouth watering specs below and official press release after the break.


[Source: Mission Motors]

P O W E R T R AI I N
Battery Pack High Energy Lithium-Ion with Integrated Safety
Motor Liquid-cooled, 3 phase AC Induction
Torque 100 lb-ft @ Zero RPM
Transmission Single speed, #525 O-ring chain

C H A S S I S
Front Suspension Ohlins, 43mm inverted fork, fully adjustable
Rear Suspension Ohlins, single schock w/piggyback reservoir
Front Brakes Brembo forged 4 piston calipers.
Rear Brakes Brembo, 220mm disc; single-piston caliper
Wheels/Tires/Front Marchesini forged Al 3.5"x17", 120/70Z
Wheels/Tires/Rear Marchesini forged Al 6.0"x17", 190/55

T A R G E T P E R F O R M A N C E
Top speed 150mph
Range 150 miles per charge (Est. under EPA drive cycle)
Recharge Under 2 hours @ 240V (8 hours @ 120V)
Features: Adjustable regenerative braking,
Intuitive/adjustable data acquisition system


PRESS RELEASE

America's Newest Motorcycle Company, Mission Motors, Launches at TED2009

Mission One, World's Fastest Production Electric Sportbike

Design by Yves Béhar & fuseproject

LONG BEACH, CA - February 4, 2009 –Today, Mission Motors unveils a revolutionary vehicle, the Mission One, the world's fastest production all-electric motorcycle, at TED2009. Mission Motors CEO, Forrest North, along with lead designer Yves Béhar, founder of fuseproject, will present the vehicle in development onstage to the TED audience on February 4. Mission Motors will exhibit the vehicle throughout the conference at the Kohler LivingHome at the Long Beach Performing Arts Center, and will be on hand to discuss the company's vision for a radically new brand of motorcycles. The company will also provide attendees the opportunity to see inside the product development process through the installation of a motorcycle design studio inside the Kohler LivingHome.

"The Great Unveiling," the TED2009 theme, makes a fitting platform for the launch of Mission Motors' first vehicle, the Mission One. It is the first production electric sportbike that features uncompromised performance and an iconic new design created by world-renowned designers Yves Béhar and fuseproject. With a top speed of 150 MPH and an estimated range of 150 miles, the Mission One rivals gasoline sportbikes while dwarfing the performance of any other electric motorcycle on the market. The electric drivetrain creates a riding experience unlike anything currently available on a production vehicle. The electric motor's linear torque curve provides peak torque at zero rpm, a feature gasoline engines cannot match. The motor delivers faster acceleration than most gasoline sportbikes without ever having to shift gears.

The announcement formally debuts Mission Motors, a San Francisco-based company geared to redefine the world of performance motorcycles, which was founded in 2007 by entrepreneurs Forrest North (CEO), Edward West (President), and Mason Cabot (VP of Engineering).

Building on their backgrounds in engineering, a desire to develop clean vehicles, and a passion for motorcycles, the Mission Motors founders developed a proprietary high energy lithium ion battery pack that could provide both the range and acceleration needed for a high performance sportbike. The company (named Hum Cycles at the time) placed second in the transportation category of the 2007 California Cleantech Open, the largest cleantech business plan competition on the West Coast.

"As a motorcycle enthusiast and engineer I knew I could combine my passion for motorcycles with my passion for innovation and create a motorcycle that truly sets a new standard in the perception of electric vehicles," said Forrest North, Founder and CEO, Mission Motors. "With the Mission One, we're writing the next chapter in motorcycle design, delivering a new riding experience without sacrificing performance or design in a zero emissions vehicle."
With core engineering underway and an attractive business model, North and his co-founders turned to Yves Béhar's fuseproject to create Mission's unique brand and creative direction, as well as an iconic industrial design for the first product. The engineering team at Mission Motors and the design team at fuseproject worked in close collaboration to design the Mission One from the ground up, creating a machine that makes a bold statement about performance, technology, sustainability and design.

"This project was a dream come true: a statement about how design can make performance and sustainability come together without compromise," said Yves Béhar. "I believe Mission is an icon for a new era of efficient and exciting vehicles. Designed to express speed and efficiency in it's overall sharp lines, the Mission bike is also highly detailed with special attention to a riders needs, bringing a high level of product design and ergonomics to a new generation of performance transportation."

About Mission Motors:
Mission Motors is building the fastest production electric motorcycle in the world. Headquartered in San Francisco, California, the company combines innovative technology, iconic design, and superb performance with the freedom of a zero emissions riding experience. Mission's elite team of engineers is creating the first motorcycle company built on the innovative spirit of the Silicon Valley. The concept is simple: Redefine the world of performance motorcycles. For more information on Mission Motors, visit www.ridemission.com.


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    • 1 Second Ago
  • 24 Comments
      • 5 Years Ago
      I think Tesla's current financial woes are starting to suggest that designing unobtainable electric carts spurrs interest, but not corporate solvency.

      Anything more than $10k in a motorbike isn't going to fly (or drive) too far.
      • 5 Years Ago
      Go Mission Motors. Nice hookup with fuseproject!
      • 5 Years Ago
      That thing is stunningly beautiful.
      • 5 Years Ago
      Very nice !! I'm sure the price will drop... But I'm curious why it's still using a chain for transmission... wouldnt the motor fit in the rear wheel ? (with so much torque, I'm scared that the chain kit won't last long)
        • 5 Years Ago
        That'd probably add to the cost and they appear focused no cost savings. :)
        • 5 Years Ago

        Sebastian, the main problem with in-hub wheels is probably unsprung weight. You take a motorcycle wheel that weighs like 20-30 pounds (assuming these are race-speccy) and add 40 pounds of magnets, wire, and crap out at the end of the swingarm where the shock has to deal with slinging it all around, it's going to make the handling suck - not to mention you're adding rotating mass out at the edge of the wheel, which upwards of 100 miles per is going to produce noticeable gyroscopic effect. Additionally, there's R&D costs to essentially build an engine with a tire on the outside, measured against making the machine as modular as possible and sourcing COTS parts like chain. If you put this thing down on the track, would you rather replace an aluminum wheel or the entire powerplant when the rear tire hits something? I know which I'd rather pay for. Motorcycle chain is cheap. Brandy-spanking new tech is not.

        That said, even the Ducati SuperSport mentioned by others on here is still only 44k dollars, which begins to look cheap measured against this pricing - but these guys are hand-building these 50, I have no doubt. After they get some automation in place the price should drop - but I won't be spending 70,000 on anything that won't seat four and FLY, IN THE AIR, anytime soon.
      • 5 Years Ago
      At $68K, thank God my 23-year-old son will never get the opportunity to open this baby up on the backroads of San Diego County!
      • 5 Years Ago
      I won't pay more for green efficient, long lasting, more powerful, non-polluting motorcycles or cars. Green for me mean like a green light, you move forward without problems. Actually gasoline is a problems because it cost a lot and is not efficient nor powerful. I want madness motorcycle powered by water for 50% more power for the same cost for the motorcycle and no fuel cost and no recharge time if i decide to go riding for 4-5 days like i do with my kawasaki zx-6r 2001 each summer. Maybe a 500cc 2 cylinder spinning at 18 000 r.p.m could deliver more h.p then my actual 115 h.p 4 cylinders 600 cc gasoline engine can do.

      This recharble costly motorcycle is just good for the richs doing close circuit racing and is no value for tourism purpose with 4-8 hours recharge time each 100 miles. Even scooter of 50cc do better then that as an average.
      • 5 Years Ago
      Once they can get this under 20k with 95mph 150mile range, then we'll talk.

      Do it.
      • 5 Years Ago
      I thought the CEO's name was Forrest Deuth.
        • 5 Years Ago
        It sort of is. He got married and he and his bride took half of their last name and put them together. Hence, Deuth.
        • 5 Years Ago
        Thanks for clearing that up. =)
      c0upe73
      • 5 Years Ago
      that's one helluva beautiful machine. it looks like moving architecture. if i had the money, i'd get me one of these and any of the confederate bikes (which look like moving tattoo machines). hot damn!
      • 5 Years Ago
      This motorcycle brings new technologies to market and certainly offers future relevance. A start up like this one in today’s industry climate is a true test of survival. If they make it through, my guess is you won’t see a less than $20k motorcycle from Mission for at least 10 years.
      • 5 Years Ago
      Wow, that thing is ugly. I realize that you have to design around a completely different set of components (mainly batteries, lots of them) But the castle tower "gas" tank and the lattice work are as ugly as a 1960's cinder block Florida condo. I don't think they could sell those things if they were 7000.00, let alone 70,000.00. At least a Tesla looks good. This thing is hideous.
      • 5 Years Ago
      So how long before it's affordable? Do we have to wait until a bunch of rich people buy it before they might have a chance of designing/manufacturer something that a normal human being can purchase?

      While this is good news, I'm still more optimistic about a bike that's affordable w/decent performance from the likes of Electric Motorsport across the bay, in Oakland, CA. Which, I must say, I test rode a few months ago. At $8k with sub standard performance (it felt like a 250 cc bike) there's no way I'm shelling out that kind of money right now.
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