Impulse Redefined: Top Gear Live audience buy supercars at the show
Go to see a live show, and you may walk out with a t-shirt or a CD. But a new car? Much less a six-figure supercar? Amazingly, that's the effect Top Gear Live is evidently having on its audience. The stage version of the popular BBC television program combines the best of conventional car shows with Knievel-esque stunts to create a spectacle of unparalleled popularity. Part of the show – presented by Jeremy Clarkson, Richard Hammond, James May and of course, The Stig – is a demonstration of top supercars, which manufacturers gladly supply to the show's producers despite the potential for damage all because of one simple phenomenon: on their way out, wealthy show-goers have been known to pony up for the exotic machinery they'd just seen perform on stage. That's world-class impulse buying.
The show is going on its first world tour, hitting London and Birmingham before sailing off to Dublin, Johannesburg, Sydney, Auckland and Hong Kong. Unfortunately the tour doesn't include this side of the Atlantic (or Pacific, for that matter), so you might just have to buy your next supercar the old-fashion way.
[Source: WA Today]
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Reader Comments (Page 1 of 1)
Mobius_1 7:20AM (2/04/2009)
Walk out with a six-figure supercar?
More like power-sliding out! :)
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AndyMF 7:56AM (2/04/2009)
Top Gear has that sort of effect. After the episode with the Ford Fiesta I had the urge to buy one... and go racing inside a shopping mall...
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Mobius_1 9:52AM (2/04/2009)
And I really wanted a Toyota Pickup truck with lots of dynamite :)
Jozi 8:11AM (2/04/2009)
Thats madness!
Their world tour has already kicked of last year, and they have been to Dublin already...
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Mazda FTW! 10:11AM (2/04/2009)
So Top Gear won't tour anywhere outside the Commonwealth?
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Ken Stamper 11:48AM (2/04/2009)
I lived in New Zealand for a year, and my flatmates (none of whom were car people) loved to watch Top Gear. It was broadcast there by a major network in prime time and everyone there knew who Jeremy Clarkson was. Sadly, the only people that know Top Gear in the US are people like us who would kill time on a blog about cars.
Franz 12:23PM (2/04/2009)
Stupid rich people, making us broke bastards look broke......
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