• Feb 3rd 2009 at 8:57AM
  • 52
Click above for a hi-res gallery of the 2009 Mazda3 MPS (Mazdaspeed3)

Next month at the Geneva Motor Show, we'll finally get a look at the highly-anticipated Mazda3 MPS (that's Mazdaspeed3 in Americanized English for y'all), as well as the new Mazda3 i-stop, which features the automaker's fuel-saving stop/start system. The i-stop system, combined with Mazda's MZR 2.0L DISI four-cylinder, deliver 12-percent better city fuel economy and helps drive down the car's emissions output in the face of the upcoming Euro 5 standards.

The Mazda3 MPS takes the jovial-looking hatchback and gives it a little more of an edge. As you can see, the happy face remains, but it's now accentuated by a substantial hood scoop, specific grille trim, and round foglamps. Out back, a pronounced roof spoiler, black bumper insert, and dual exhaust tips are visual cues that tip off the car's performance nature. Power comes, as before, from a turbocharged MZR 2.3-liter DISI four-cylinder, but no specific numbers have been released yet. For that, Mazda's making us wait. No problem, we're patient. As always, we'll bring you full coverage from the floor in Geneva when the festivities get underway.

[Source: Mazda]

All-new Mazda3 i-stop, Mazda3 MPS to Premiere at the 2009 Geneva Motor Show

Leverkusen, 3 February 2009. Mazda Motor Corporation will debut two new models of the all-new Mazda3 (known as Mazda Axela in Japan) product range at the 2009 Geneva International Motor Show from March 3 through 15, 2009. The world premiere of the Mazda3 with i-stop, Mazda's advanced fuel-saving start-stop system, will be shared with the all-new Mazda3 MPS, Mazda3's high performance flagship model. The Mazda3 MPS (Mazdaspeed Axela) now features improved fuel economy and emissions that satisfy Euro Stage 5.

Mazda3 i-stop
The Mazda3 is one of Mazda's core products, with more than two million units of the first generation produced. The design of the new model has a bolder and more dynamic stance; it is agile and confidence-inspiring, enhancing the sense of oneness between the driver and car. It also has high environmental and safety performance levels, exemplifying Mazda's Sustainable Zoom-Zoom long-term vision to provide cars that are eco-friendly and safe while still being fun to drive.

The Mazda3 with i-stop embodies Sustainable Zoom-Zoom and adds a new eco-friendly option to the lineup. It features the i-stop system in combination with the MZR 2.0 DISI (Direct Injection Spark Ignition) engine. Together, these two Mazda proprietary technologies help the new model achieve approximately 12 percent lower fuel consumption (urban cycle) than the current European Mazda3. By providing great driving performance as well as top-class fuel economy, the Mazda3 with i-stop is a different type of eco-car that will exceed customer expectations.
Mazda3 MPS
The Mazda3 MPS sport compact pushes Mazda design further and its exciting driving performance perfectly represents Mazda's Zoom-Zoom spirit. Carrying forward the MZR 2.3 DISI Turbo engine, Mazda3 MPS builds on the popularity and recognition of the previous model. It evolves the driving experience to an entirely new level of quality and pleasure with its emotional design and exhilarating performance.

The all-new Mazda3 Program Manager, Yoshiyuki Maeda, says, "These two models add extra value to an all-new Mazda3 lineup that has already shown strong appeal. The new Mazda3 series takes a significant step ahead in both the realms of driving performance and environmental technology to lead the way toward a new generation of motoring."

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    • 1 Second Ago
      • 6 Years Ago

      WHY GOD WHY ??!!!

      This was one of the few FWD cars i liked......
      • 6 Years Ago
      All this car needs IMO is a nicer front grill and AWD. Only reason I didn't buy the current mazdaspeed was the lack of power going to four wheels.
      • 6 Years Ago
      So THAT's what a rocket powered pikachu looks like...
      Too bad, I like the current MS3.
      • 6 Years Ago
      The front looks like an anime character from a Miyazaki movie.
      • 6 Years Ago
      iHate this whole "i- this" and "i-that" trend... it's getting to be a bit much.

      iThink it's time to find another horse to beat to death.

      Oh, as for the car, iLike it. Diesel = progress.
      • 6 Years Ago
      The ridiculous, smiley front is making me CRY!!!
      The current Mazda3/Mazda3Speed hatch looks terrific.
      Mazda just ruined the front of the car from the headlights down

      The grill is hideous/goofy looking and the grossly exaggerated foglight area just makes me cringe. Why Mazda piss off your Mazda fans???
      • 6 Years Ago
      Yeah it's a 2009 for me. Just can't get past that smiley face.
      • 6 Years Ago
      Is that scoop functional? Please say it is.
      • 6 Years Ago
      i've said before how much i respect but mazda but this is a bit much, herbie maz.

      • 6 Years Ago
      I agree with the poster who said the new front end is worse than the Caliber SRT's front. What exactly was the designer smoking when they came up with this and what was management smoking when it was approved?

      First aftermarket company to release a front clip that doesn't look like it just took a run through the ugly forest is going to make a killing...
      • 6 Years Ago
      Thank you Mazda for creating such a cute looking car.....because now I know my current Mazdaspeed3 looks way better than the new model.

      I do like the headlights and tail-lights and overall shape of the body. Too bad I can't say the same for the smiley face front fascia or the new hood scoop (but I'm sure it cools more efficiently than the current).

      Other than my sarcasm up top, really thanks Mazda for continuing the MPS/Mazdaspeed badge with the 3. Maybe now the aftermarket will pay more attention to this pocket rocket and provide more and better options for the current model and the new just like it has with the EVOs, STIs, and dare I say n/a VTEC Si's.

      ...I wonder how long it will take for the aftermarket to replace that smile with an aggresive look...
        • 6 Years Ago
        i don't really care for anything front of the A pillar, except the scoop.

        also i prefer the single exit exhaust and why a need for akey-hole on the rear deck, you know it'll have keyless...

        2007 MS3 FTW!
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