• Feb 3, 2009
All the numbers are in for the first month of sales in 2009... and they aren't pretty. Chrysler LLC and General Motors continue to lead the pack with sales drops of 54.8, respectively. While the overall economy is weak and access to credit limited, the fact that Americans watched both domestic automakers plead for and receive federal aid in December may have contributed to their particularly poor sales performance in January. Adding support to that theory is Ford Motor Company, which saw its sales fall only 40.2), Nissan (29.7) all fared better though still experienced significantly lower sales.
Despite dismal sales results from nearly the entire industry, there were two brands that did manage to post positive numbers. Kia sales were up 3. Subaru also reported an impressive 8 fall in sales by volume (-70.1% DSR).

UPDATE: Corrected sales numbers for Hyundai, which actually reported a 14.3% rise in sales volume.

BY THE NUMBERS - January 2009
Brand Vol. Change Daily Avg. 1/09 Daily Avg. 1/08
Acura -29.7%
7,856 11,168 -32.4% 302 447
Audi -26.4% 4,722 6,418 -29.3% 182 257
BMW -15.5% 12,232 14,475 -18.7% 470 579
Buick -45.3% 6,969 12,749 -47.4% 268 510
Cadillac -42.5% 8,499 14,792 -44.8% 327 592
Chevrolet -48.4% 77,186 149,548 -50.4% 2,969 5,982
Chrysler -68.9% 10,685 34,372 -70.1% 411 1,375
Dodge -50.4% 34,638 69,884 -52.3% 1,332 2,795
Ford -39.5% 79,322 131,074 -41.8% 3,051 5,243
GMC -40.8% 19,120 32,270 -43% 735 1,291
Honda -27.7% 63,175 87,343 -30.5% 2,430 3,494
HUMMER -59.9% 1,222 3,050 -61.5% 47 122
Hyundai 14.3% 24,512 21,452 9.9% 943 858
Infiniti -17.7% 7,115 8,644 -20.1% 274 346
Jeep -49.2% 16,834 33,136 -51.2% 647 1,325
Kia 3.5% 22,096 21,355 -0.5% 850 854
Lexus -27.5% 14,722 20,299 -30.3% 566 812
Lincoln -23.7% 6,091 7,985 -26.7% 234 319
Mazda -27.3% 15,420 21,212 -30.1% 593 848
Mercedes -42.9% 10,433 18,275 -45.1% 401 731
Mercury -44.2% 5,183 9,296 -46.4% 199 372
MINI -15.4% 2,082 2,460 -18.6% 80 98
Mitsubishi -34.5% 4,730 7,226 -37.0% 182 289
Nissan -31.2% 46,769 67,961 -33.8% 1,799 2,718
Pontiac -60.5% 9,104 23,025 -62% 350 921
Porsche -36.1% 1,658 2,595 -38.6% 64 104
Saab -46.1% 955 1,772 -48.2% 37 71
Saturn -59.8% 6,172 15,359 -61.4% 237 614
Subaru 8.0% 12,194 11,289 3.9% 469 452
Suzuki -48.7% 3,655 7,120 -50.6% 141 285
Toyota -32.3% 102,565 151,550 -34.9% 3,945 6,062
VW -11.6% 12,744 14,412 -15.0% 490 576
Volvo -63.8% 2,910 8,036 -65.2% 112 321
COMPANIES
BMW Group -15.5%
14,314
16,935
-18.7%
551
677
Chrysler LLC -54.8% 62,157 137,392 -56.5% 2,391 5,496
FoMoCo -40.2% 93,506 156,391 -42.5% 3,596 6,256
General Motors -48.8% 129,227 252,565 -50.8% 4,970 10,102
Honda America -27.9%
71,031
98,511
-30.7%
2,732
3,940
Nissan NA -29.7% 53,884 76,605 -32.4% 2,072 3,064
Toyota Mo Co -31.7%
117,287 171,849 -34.4% 4,511 6,874
January 2009 had 26 selling days versus 25 selling days for January 2008


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    • 1 Second Ago
  • 69 Comments
      • 5 Years Ago
      when i saw Hyundai and Kia's numbers, i nearly jumped out of my seat!

      GOOD JOB....love the Genesis!
      • 5 Years Ago
      Wow, impressive per day averages for MINI... too bad they, apparently, only had one sales day in the month.
        • 5 Years Ago
        Yeah daily average sales of 98 for Mini was worse than Hummer which averaged 122 sales per day.

        Only Saab was worse than Mini.

        In comparison, Toyota lead the way with an average of 6062 sales per day
        • 5 Years Ago
        @conundrum:

        Apparently you didn't see the figures before they fixed them.

        Previously, MINI's figures showed that their DSR was the same as the total vehicles sold for the month which is what jc's comment was directed towards.

        That said, I'm still amazed that people are quite blinded by the percentages and fail to notice that despite MINI's great increases in sales percentages(until this month anyhow), their sales volume is still quite low compared to their competitors.

        Virtually every other vehicle in its class outsells the MINI handedly. But, I guess when they sell 100K+ units(in some cases nearly 500K) it's much harder to increase the sales by the percentages that MINI was posting for most all of last year.

        Then again, I'm sure any automaker would prefer to have a model sell 300K units consistently than to have an increase of 30% to bring them to 50K/yr(MINI sold just over 54K units last year an increase of 28.6% from the 42K sold in '07).
      • 5 Years Ago
      Wow BMW didnt do all that bad only down -15% compared to MB and others.
      • 5 Years Ago
      Maybe the end of Suzuki is near?
      • 5 Years Ago
      Abnormally cold temperatures didn't help much. Especially where the B3 do their better sales.

      Hyundai had the "lose your job bring it back" program which probably edged it out to the top.
      • 5 Years Ago
      RIP Chrysler, GM, & Ford
      • 5 Years Ago
      WOW! Chrysler down 69%? Them chickens are coming home to roost. Better buy stock in Kia.
        • 5 Years Ago
        For a past few years... it was always a much better option...
        • 5 Years Ago
        What a difference a year makes...

        1/2008
        Chrysler: 34,372 Hyundai: 21,452

        1/2009
        Chrysler: 10,685 Hyundai: 24,512
      • 5 Years Ago
      If I were a betting man, I would be putting my money on FoMoCo in terms of being the sole surviving American automanufacturer. Why in the f+&k are we bailing out Chrysler and GM? At least Mually is handling this whole scenario like an intelligent being...it shows in their sales numbers. The other two, based off of what is supposedly the "free market", simply must fade into obscurity despite the consequences of a series of bad managerial decisions.

      Subaru should come off as a no brainer: a rather small company in the United States that builds its wares (Forester, Impreza, Legacy, Outback, Tribeca) off of only TWO platforms! I may not have a degree in Business or Economics for that matter, but is it not common sense to speculate that those two ideals alone are enough to make a profit, despite how large or small? Looking at their record thus far, I'm beginning to only want a Subaru even more.

      Hyundai/Kia: They were not joking around when they announced their plans of trumping Toyota. And for good reason! After seeing their super bowl commercial, their intentions became clear as day-

      "Here we are."

      Bravo to them. Hyundai and Kia are very well on their way.
      • 5 Years Ago
      Compared with 2001-2007, Hyundai's January sales are actually down about 4% - it's just that Jan08 was a poor month for them, so Jan09 looks 14% better. That said, losing 4% when all the others are losing 30-60% is excellent indeed. They're gobbling up market share and will be on-par with Nissan, Honda and Chrysler at this rate (if Chrysler sticks around...)
      • 5 Years Ago
      Hyundai sales were UP 14.3% to 24,512 vehicles in January! They are this months big winner.

      Please fix the chart Autoblog!

      • 5 Years Ago
      I am curious to know how much of the Hyundai and Kia numbers are attributable to fleet sales - Ford, GM and Chrysler have all been reducing fleet sales because of the low margin and the hit on residual values - if you look, their residual values have been increasing since this initiative began (at least at Ford and GM). Hyundai and Kia have been on an increase sales at all costs - see how short the 'shelf life' of their North American executives are when they don't meet the boys from Korea's continually increasing sales goals - in spite of the overall decline in sales globally.

      There do seem to be an awful lot of Kia's and Hyundai's at rental car companies lately.
      • 5 Years Ago
      Saab did better than the rest of GM for once...
      2009 will be an interesting year....
        • 5 Years Ago
        Don't tell the internet experts but the Astra outsold the G5. But what really scared me about GM's numbers is that the Cobalt, Impala and the Aveo absolutely tanked. With their replacements a while away yet the last thing GM needed was for customers to start turning their noses up at what were their volume selling cars. They need more than just the Malibu to keep sales going. It get's even more frightening when you realize that the credit screws were loosened at GM and Cerbyler this month thanks to the TARP bailout funds for their financial arms.
        • 5 Years Ago
        @Tomde Tom Tom...

        GMC was the GM division with the smallest loss percentage. The same GMC that many here on Autoblog want to see dead before any other member of the GM stable...

        Buick had smaller loss percentage than Saab too...

        Saab was actually the worst GM division in both total sales for the month AND daily average sales... EVEN WORSE THAN HUMMER!

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