GM is beating on the drums -- softly, to be sure -- and the message they're sending is that the Cadillac Converj Concept could see production. The first issue with building such a car is money, and GM's problems in that arena are already well-documented. If that hurdle were to be cleared, GM has said that the next question is the number of doors: two or four?
A four-door car has a much better chance at the kind of volume GM would need in order to make the Converj a worthy proposition and Lutz apparently said that a production Converj would be as close to the concept as the production Camaro. If GM adds an extra set of doors while maintaining the go-fast profile, it would still have a car that could drive straight into a buyer's heart.
But how much would it cost? The Volt -- under the mass-market Chevy brand -- is expected to run about $40,000 when it arrives. Add in the brand premium and the requisite luxury accoutrements, and when it's tallied up, a theoretical Cadillac version is likely to wear a substantially higher sticker price. Would buyers be ready to embrace it?