Electronic Arts, the folks who recently brought us Need for Speed: Undercover, are now working on three (possibly four) new titles in the franchise. According to EA, they're just trying to "keep the game fresh and the players entertained." If you're a cynic, you're getting another plate of something that hasn't tasted good since Need for Speed: Hot Pursuit.
Your three options will be NFS: Shift, NFS: Nitro, and NFS: World Online. Shift is "built for racers by racers" and will "deliver a true driver's experience that reflects contemporary motorsports." Nitro is an arcade take on the game with "a fresh and unique visual style." World Online is a free web-based player that "takes the race into the largest open world in the history of Need for Speed."
And if you believe the skinny from Eurogamer, EA is working on a fourth NFS that will continue the work of "crafting different games for different audiences and their unique tastes in the driving category." As for the ones we know about, Speed and Nitro will hit shelves this fall, with World Online following in winter. For now, you can can read the press release after the jump, and check out the high-res screenshots below.