• Feb 2nd 2009 at 1:58PM
  • 23
Click above for a high-res gallery of the Citroen DS

Think about French automobiles and inevitably two vehicles spring to mind: the quirky 2CV and the iconic Citroen DS. Both models are cult favorites and at least one is making a comeback.

Citroen is launching a global rebranding campaign this Wednesday in conjunction with its 90th birthday, and along with upgrading its dealers and providing better post-sales support, Citroen will introduce a new segment of "near-premium" models that will revive the DS nameplate.

The first concept, a small car wearing a DS3 badge, will be unveiled at the Geneva Motor Show this March and hit the European market in the first half of 2010. Citroen will expand the range to include a lower-midsize vehicle, dubbed the DS4, due to go on sale in 2011, while a third model, an upper-medium sized sedan wearing a DS5 nameplate, will arrive in showrooms in late 2011.

The new DS range of vehicles will be positioned higher than their corresponding C3, C4 and C5 stablemates, and will likely feature more striking designs and luxurious appointments. We'll catch our first glimpse of the Citroen DS3 in less than a month, but expect more details to be released later this week.

[Source: Automotive News – Sub. Req.]

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    • 1 Second Ago
      • 6 Years Ago
      ...And bringing it to the US? Pretty please? Also make a new 2CV. Or just give us all the old ones.
      • 6 Years Ago
      In picture 9
      what is that green coupe it's parked next to?
        • 6 Years Ago
        Car pool lane evasion?
        • 6 Years Ago
        It's a Ford Capri.
        • 6 Years Ago
        Thank you.
        • 6 Years Ago
        In that same picture, why is there a mannequin in that car on the other side of that green coupe?
      • 6 Years Ago
      I can hardly wait to see what Citroën does with a neo-retro redesign of such a futuristic vehicle ... kind of a radical version of "can you top this?"
      • 6 Years Ago
      Citroen has improved a lot in the last couple of years. For example, a Xantia has better reliability than a Passat (german statistics from ADAC and Autobild). And about the handbreak on the front wheels: it's tradition on big citroens and has no disadvantage. Thanks to its unique layout and hydropneumatic suspension, a big citroen is actually able to drive with a missing back wheel!
      • 6 Years Ago
      This is a MUCH better strategy than the one they currently employ.

      PSA makes some cool-looking, uniquely French cars. But their branding strategy hasn't worked since, well, they got together.

      I know that, to begin with, Peugeot was seen as a maker of mid-priced, conventional vehicles, while Citroen was seen as a maker of slightly upscale, avant-garde, unconventional, and revolutionary vehicles.

      Today, the companies share platforms, and compete in the same market segments. The former is fine, if they can achieve adequate differentiation between models. And they do (4008/C-Crosser, 807/C8, Partner/Berlingo, and 107/C1 excepted).

      But the fact that the two brands compete in the same mainstream market is ridiculous, and has been for awhile. One of the two needs to be the mainstream brand, while the other needs to move upscale.

      Peugeot is the best brand to stay mainstream. They've always offered more conservative vehicles with more conventional engineering. So their decision to push Citroen upmarket, and imply that their vehicles will command the higher prices by evincing a similar level of progression as the DS was in its day is the rightest of right moves.
      • 6 Years Ago
      A real car.
      • 6 Years Ago
      There's a great article in Automobile Mag about a '66 convertible DS. A true work of art, aesthetically and mechanically.
      • 6 Years Ago


      There IS something to love about the French!

      Please send this to us 'orrible capitalist pigs in the United States and we'll come to your aid when Putin is again President of Russia.
      • 6 Years Ago
      The sensational 1955 Citroen DS was light years ahead. Its streamlined body, mechanical systems and chassis contained features absent today's cars. The delicious Chapron Citroen DS convertible is still available 50-years later.
      • 6 Years Ago
      Love both of those cars, hopefully the new DS will be just as quirky.
      • 6 Years Ago
      If they can make it reliable, I'm all for new DS. However.... everybody has their Friday afternoon cars, but at the PSA (Peugeot/Citroen), it's like the whole week is a Friday afternoon. Add a poorly thought out design of the car's mechanic and electronic parts and you're in for a disaster on wheels. Literally.

      For example, did you know that the previous generation Citroen C5 had a handbrake on FRONT wheels?
      • 6 Years Ago
      La Déesse back???

      good news!!!

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