• Jan 31, 2009
Click above to see the Audi Abfahrtski ad after the jump

Who needs snow? Audi says just use what you've got. In its newest Audi S4 ad for the European marke, the German brands shows a downhill skier doing his thing through the streets of San Francisco, with nary a snowflake in sight. Appropriately titled "San Francisco Abfahrtski!", the video features some cool effects and presumably shows you the visceral thrills that you'll experience while piloting your new supercharged S4. Follow the jump to see the spot for yourself, and pay close attention for the parking meter slalom and the cable car dodge.


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  • 38 Comments
      • 5 Years Ago
      I like this ad,i like Audi even more! If you're going to San Francisco......Song going thrugh my mind every time i hear San Francisco must be a cool place,huh? Must visit some day.
        • 5 Years Ago
        SF is amazing. So is CGI.
      • 5 Years Ago
      Wow. Audi has become much more creative (in a good way) with its ads than its competitors have been; keep it up (and what happened to Meet the Beckers?)!
      Chris Zajac
      • 5 Years Ago
      that was one of the coolest adds i've seen in a while! I was talkin to my friend about those yaris adds that annoyed the heck out of me with there asymmetrical reproduction or whatever haha. Good job audi.
      • 5 Years Ago
      not actually a new sport
      http://www.streetski.com/
      • 5 Years Ago
      BigMcLargeHuge, you are just embarrassing yourself. The 3 Series is the ultimate performance sedan (and coupe). Every version gets better and the press continues to praise it year after year.

      And you compare it to the 'Nissan' G37? Please. Stop posting. Smash your keyboard.

      Before I bought my 335i, I actually visited Charleston Infiniti to test drive the G. One of my employees had a relative who worked in sales there and could sell it at invoice to me. To say I was unimpressed after test driving it is an understatement. But don't take my word for, read EVERY COMPARISON REVIEW between the 3-Series and G on the internet (google will find them). BMW comes out on top every single time. Period.

      But you go out and buy one. You get what you pay for......
        • 5 Years Ago
        Thats still very dumb, calling the 3-series a performance sedan/coupe. Its a family sedan/coupe that comes with the option of a big engine.

        You're also proving how cult-like your ignorance is. You said:

        "And you compare it to the 'Nissan' G37?"

        Uhhh... yeah, just like Motor Trend did.

        "read EVERY COMPARISON REVIEW between the 3-Series and G on the internet (google will find them). BMW comes out on top every single time. Period."

        Perhaps you haven't heard of MotorTrend?

        http://www.youtube.com/watch?v=B0B50ULfBYM
        http://www.youtube.com/watch?v=2SHsPO69hB0

        Is it your time of the month? Stop throwing a temper tantrum.

        Its not a bad car. I never said it was. It just can't deliver anything special anymore.

        Just by quoting Motor Trend, I get you to cry like a baby. You're embarrased, and you're going to lose sleep over it.
        • 5 Years Ago
        Saying it doesn't make it so. I repeat:

        "Crying like a 14-year old biatch is not winning an argument! You're so far in denial its sad."

        You don't drive a sports car. 3-series is a family sedan and/or Grand Touring Coupe.

        It's porked out! OINK!

        And you know you're a crybaby when somebody picks on your pathetically overpriced ride.
        • 5 Years Ago
        look, you lost. I didn't even bother readying all those sentences you typed above. Arguing that BMW doesn't make the class leader in sports sedans and coupes is simply a waste of time.

        Now please, go research ways to 'tune' your Hyundai and leave us alone.....
        • 5 Years Ago
        BigMcLargeHuge, you lost the argument a long time ago.

        Everyone from the press, the repeat customers and even the competition know that the 3-series is the long time leader in performance sedans and coupes. Nothing beats BMW motors, trannys and the perfect balance in the handling department.

        Now go back to your shift at the fry machine and keep dreaming you can afford a used 335i one day.
        • 5 Years Ago
        HAHA! Are you serious? How can you possibly say you won an argument? Crying like a 14-year old biatch is not winning an argument! You're so far in denial its sad.

        You think BMW does not have peers, and clearly it does. Motor Trend even said the G37S was BETTER. Better, because that 'perfect' engine BMW uses? It failed during a track test. Even before that, the driver's comment was "I'm sure the G37 is a little faster around a track".

        No longer are they a leader. They are now average.

        "Nothing beats BMW motors, trannys and the perfect balance in the handling department."

        Your cult-like opinion of BMW has no value in the real world.

        Don't bother guessing what I can and cannot afford. You'd be even more dissapointed. :)

        I decided not to get the 335, because you can NEVER get your money's worth out of that chassis.
        • 5 Years Ago
        @Kevin and BigMcLargeHuge

        Karl Brauer, editor in chief of edmunds.com, impression on the G37.

        "...is it the ultimate-driving equal of the 335i? No.

        I think the best way to describe it is "driving big versus driving small." This refers to how a vehicle feels from behind the wheel, regardless of its actual dimensions or curb weight. For instance, the new GM Lambdas (Acadia, Enclave, Outlook) are quite large and quite heavy, but in terms of dynamic response, they all "drive small." Same can be said of the new Accord. Bigger than the last generation? Undeniably. But does it feel big and bulky? No, it "drives small."

        Even the new 3 Series, which is of course larger than the E46 version, doesn't feel unwieldy when blasting down a backroad. But this G37, while weighing 100 pounds more than the BMW and being marginally larger in every exterior dimension, "drives big" by comparison -- even bigger than those 100 pounds would suggest. That's not bad from a luxury standpoint, but it simply can't match the German sedan in dynamic behavior. Everything just feels a little heavier, a little softer, a little slower to respond.

        Given the way most premium coupe buyers drive their cars most of the time these relatively minor differences between the G37 and 335i don't mean much in the real world. But for fans of those trademark BMW driving traits, it's probably enough to keep them out of Infiniti showrooms."
        http://blogs.edmunds.com/karl/2008/03/2008-infiniti-g37-power-and-luxury-yes-sporty-uh.html
      • 5 Years Ago
      What the Stig does during his vacation
      • 5 Years Ago
      Quattroporte - what's the point??? Seriously!

      I didn't see much positive points about Audis in any of your posts. What about the R8 having received Best Handling Car of the Year in more than a couple of magazines? What about the fact that there are numerous magazines saying tha the new S4 is the best handling Audi outside of the R8?

      After going out and actually driving and looking at the competition (instead of only relying on Evo.uk) which includes the 335, S5, CLK, and G37 - I am now an owner of a beautiful S5. Why??? Because it appeals to me in every way where the others, (also excellent cars, save the CLK) did not provide for what I was looking for. I have driven the S5 on a track and came away impressed. Does the 335 have slightly better feeling through the steering wheel?? yes, but the S5 steering is highly accurate, and definitely on par with the competition if not better. The servotronic steering can be light a times but it gets heavier as the speeds increase. But steering isn't the make all break all for me. I also value great brakes, acceleration, engines, interior quality, exterior design, etc. In my opinion, the S5 took the crown in all of the other categories very easily. Having driven the S5 for over a year now, I can tell you that I am able to get the tail to swing out with ESP/ASR switched off. It provides everything that Im looking for, and when the RS5 arrives, I would love to be in a financial position to go that route. I dont know if you've seen the recent YouTube video, but it clearly doesn't have an issue with understeer judging by the video - and the sounds, yes the sounds...

      http://www.youtube.com/watch?v=uUrDe3GdbW8
      • 5 Years Ago
      The A4, A5/S5 are still too front heavy. Since the weight distribution isn't front heavy enough to be front wheel drive (Audi is in the nebulous region better than 60/40, worse than 55/45) drop Multitronic and go standard Quattro.

      The driveshaft should be under the crankshaft. Audi uses 90 degree V6s, so the driveshaft will.

      That would require too much $ to fix, so Audi will see if they can drop 25lbs of engine weight off the front, and add 25lbs of torque vectoring rear differential in the rear.
      That should get them to 55/45, but Audi should have started this new platform at 55/45 and work toward 50/50.
      • 5 Years Ago
      nice, but no chance against the 335i. And this is coming from someone who has owned two B5 S4's in the past. I got the 335i for $37k new (manual and sports package ONLY options). I threw in a 3rd party software upgrade for less than $1k and the engine puts out roughly 380hp now. All very reliable and still avg. 23mpg. I don't have to tell you how the bimmer handles! I would consider the new S4 as a future replacement, but I hear it will be over $50k in the States! Huge mistake Audi.
        • 5 Years Ago
        Actually, I was not impressed with the handling of the 335i , xi , or i sport package.

        Straight line, sure. But I've driven better handling cars.



      • 5 Years Ago
      ya got me BigMcLargeHuge! I don't know handling, not if it hit me in the face. Nor does the millions of bimmer's repeat customers. And nor does EVERY MAJOR PUBLICATION that ranks the 3 Series the leader of the class year after year after year. No, you are right, the 335i is only a "straight line" car that doesn't handle all that well.

      Please, do us all a favor and do NOT post on auto enthusiast websites. You don't know anything about performance cars it seems. I am a long time Audi fan but currently love my 335i. This 3 Series is a no brainer compared to the forthcoming S4 and it's MSRP over $50k.
        • 5 Years Ago
        And you clearly don't know much about 'performance cars' because you referred to the 3-series as such.

        The 3-series in its entirety is not a performance car. In Europe it comes in eco-4-cylinder and weak diesel models. They think of it as an entry-level luxury family sedan/wagon and touring coupe.

        Having one on every street corner is not a testament to its superiority.

        They do make performance models of it when they slap a twin-turbo I-6 in it. And then you tuned the engine further.

        The BMW cult in the US need to stop making the 3-series more than it is.
      • 5 Years Ago
      In a word... epic
      • 5 Years Ago
      Very entertaining, in the typical audi way. I can't wait to track this car, the 3.2 A4 with drive select is no slouch (easily besting it's same priced rivals from Mercedes and Lexus) and matching what BMW offers at the same price point. The S4 should be a very entertaining drive indeed. It's nice to see all the sales Audi's been managing the last year are helping to buffer them in this climate. Even nicer to see a car company with the brains to actually legitimately pursue conquest sales in this climate with models that are faster, larger, and more fuel efficient then those they replace.
        • 5 Years Ago
        I'm glad you did the Audi driving event, it sounds like you had a blast. But you missed the point. The IS250 does suck on the track (yes I've driven it on a track, along with the IS350), however the 3.2 A4 competes with the IS350, big difference.
        Similarly, the the 335 and C350 (not 300) are by no means "easily bested" by the nose heavy A4, even on a track. You can't deny the 50/50 weight distribution and excellent steering feel on the 3 series, and the potent 3.0tt will run circles around the A4 (yes I've driven them both).

        I understand that your snide remarks make you feel more legitimate, but my point was that, "easily bested" by no means describes the relationship between the A4 and its competitors.

        • 5 Years Ago
        Had to ad one more review. When an engineer openly admits things like that about his own product, it pretty much turns me off to that product. But, I sincerely hope he gets his way on the RS5 and on all future Audis (because I have to admit I do like Audis).
        • 5 Years Ago
        I've read mixed reviews on the new B8 A4/A5. Some give the cars praise for nearly matching BMW in terms of handling, while others say they're huge disappointments and still feel decidedly nose-heavy. I have to say I believe the later, especially when the head engineer himself agrees that the car is still nose-heavy. The engineer claims the marketers would not let him set up the car as he pleased, insisting the new cars have the familiar Audi nose-heavy feel as to not alienate returning customers. He does hope to get his way on the RS5 though. It doesn't sound like they follow their own slogan "Truth in Engineering".


        " At the end of my drive, the chassis engineer asked whether the new front axle layout made much difference. I didn't want to offend the guy, so I made noises about the improved steering accuracy. But given that he'd asked, I had to say the S5 still felt nose-heavy and lifeless at the limit. "Exactly," he flatly replied.

        Seems the new layout means he can make the car far more playable, but the marketing types told him he had to pull it back to the usual Audi understeer because the customers like it - but have they tried anything else? Ah well, here's hoping he gets his way on the RS5. "
        http://www.topgear.com/content/features/stories/2007/05/stories/10/3.html


        "How did that happen? "I agree with you," says Dr Horst Glaser, Audi's dynamics chief, when this opinion is ventured. It turns out that Audi's marketing people wanted the A5 still to feel like a "typical Audi " in order not to alienate current owners, and Dr Glaser is not pleased at being forced to compromise his efforts. All that work sabotaged, and with it the chance of making the new Audi appeal to BMW drivers. It's all very odd."
        http://www.independent.co.uk/life-style/motoring/road-tests/bmws-3-is-still-the-magic-number-448826.html


        "The threat from the C-class is not to be underestimated, but the Mercedes is nowhere near as good to drive as the 3-series, while the new Audi A4 has turned out to be a sizable disappointment."
        http://www.timesonline.co.uk/tol/driving/new_car_reviews/article4963121.ece

        • 5 Years Ago
        "There is no comparing the B8 A4 or 3 series to the C300 or is250 AWD"

        Are you talking about the 3.2 or 2.0t? Because comparing the C300 4Matic and IS250AWD to the 3.2 is a pretty off base comparison, while it should be obvious that about 95% of people looking to purchase either the 2.0t, IS250AWD, or C300 4MAtic don't have "performance" high on their list if at all. The closest competitor the 3.2 has is the 328xi, but even that isn't a very accurate comparison.
        • 5 Years Ago
        "There are three main things wrong with the A5 idea. Here’s the first. Compared with other Audis with front-mounted, longitudinal engines, it has a revised disposition of major components. The differential is now between the engine and the clutch, which brings the front wheels forward to the benefit of weight distribution and looks, and the lower-mounted steering rack is connected to the front wheels by shorter, less flexible steering arms. Yet, to drive, the A5 – and S5 especially – still has the nose-heavy, inert feel the new chassis was surely intended to eradicate.

        So, what happened? Dr Horst Glaser, Audi’s dynamics chief, is clearly annoyed. ‘I agree with you,’ he says, ‘but the marketing people insisted it was this way so the A5 would feel familiar to Audi buyers.’ What about those buyers Audi seeks to steal from BMW, then? ‘I hope we can change it gradually,’ Dr Glaser replies, ruefully."
        http://www.evo.co.uk/carreviews/evocarreviews/209164/audi_a5.html
        • 5 Years Ago
        Nice, how about some quotes on the A4, a four door, in relation to it's class, vs the A5 - a car I'm not discussing, which, while based on the same platform, shares different stablemates than the A4?

        Thanks in advance :).
        • 5 Years Ago
        "Ok, engines sorted, but is there a bit of R8 magic in the handling?

        Not quite. When Audi encounters a development challenge the default reaction appears to be to throw technology at it, rather than perhaps address the issue at its core. And when it comes to the chassis it seems there is still a lot to learn from direct rivals Mercedes and BMW."
        http://www.carmagazine.co.uk/Drives/Search-Results/First-drives/Audi-A4-Avant-20-TDi-S-line/?content-block=2
        • 5 Years Ago
        Heck, even a WRX (among quite a few other cars in the mid-$20k price range) will easily best an A4 without even trying (unless you're talking material quality). I really, really don't think an A4 is supposed to be a performance car. At least that was the impression I got from driving one. I can think of quite a few cars that would be cheaper and much, much more fun at the track - especially considering how much money you'd be dumping on the A4...

        I don't think Quatro is spamming at all. He's probably dropped the most info of anybody here. Funny to see the responses from over-sensitive car owners.

        If you feel you constantly have to defend your car purchase maybe you bought the wrong car...
        • 5 Years Ago
        Neat, well, instead of reading reviews, why not drive the car. As I did. On the track. With it's competitors. Then come back with your own analysis. As I did. There is no comparing the B8 A4 or 3 series to the C300 or is250 AWD, the latter two are a dismal failure on the track. There's no way to miss it when driving these cars back to back. the B8 squarely in the 3 series's game, it's one of the reasons it outsold it where it matters this year.

        I'm with you though, if I'm lazy and don't have the conviction to test a car i'll default to the reviews, but most I've read in the magazines i respect (CAR, EVO, etc) have not been lackluster. Rather they've praised the B8 for continuing the progress of the B7 while providing a slightly softer car than the 3 series. Which is great. If someone want's bwm's cash cow, they buy it. I'm not sure any Audi owners are clamoring for Audi to produce a facsimile of the 3 series, but rather continue to aptly dominate that niche between BMW's (previously) sporty bias and the boats Mercedes builds in this class.
        • 5 Years Ago
        I like the A4 too but I'm not sure about "easily besting it's same priced rivals" when the A4 3.2 does 0-60 in 6.2 seconds compared to 4.9-5.0 from both IS350 and 335i and 5.8 for the C350.
        The 265 hp V6 is arguably the less performance oriented version as the 2.0T is a much more tunable engine. As for the S4, now that's a different story.
        • 5 Years Ago
        very interesting information. Thanks.
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