• Jan 30, 2009
Click above to watch video after the jump

Being that the economy is in the crapper, we're not expecting this year's Super Bowl to feature the greatest commercials of all time. Perhaps that's why we're fixated on Audi's advertisement titled "Chase" and starring Jason Statham, seeing as the German automaker is promoting it like a mini feature film. We've already shown you a Making Of video and teaser trailer for the ad, both of which are actually longer than the 60-second spot itself. While still have to wait until Saturday evening EST to see the full commercial debut officially on the web, we can watch the 30-second version of "Chase" now thanks to YouTube. Follow the jump to watch this shorter version of "Chase" that you'll no doubt see enough times after the Super Bowl to make you hurl cheese-covered nachos.

PS: "Chase" is actually an advertisement for Audi's new supercharged A6, in case anyone cares.

[Source: YouTube]



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  • 19 Comments
      • 5 Years Ago
      In this video i think that is a W108 Mercedes from 1965. I'ts the same year when Audi is born whit the actual logo. The first model was DKW F102 and have Mercedes engine. This is history.
        • 5 Years Ago
        W108 was 1968-1973, that is the one with the M117 (4.5L V8) engine.

        I sorta wish they'd used the W109 with the M100 (300SEL 6.3) but it would've been MUCH sadder to see that one die.
      • 5 Years Ago
      I don't mind if Audi in some ways is better than the others cars, but somehow the fact that you show off your car against your main rivals and claim you are the best is VERY poor. They have been showing their cars against BMW and Merc in pretty much all the ads of the recent years...

      Reminds me how Chevy claims it's crossover gets better MPG than Honda Pilot, but then you see they povide data for a FWD model whilst Pilot is AWD.

      Poor, non-respectable way to do business.
        • 5 Years Ago
        @Artemiy Pavlov...

        http://www.fueleconomy.gov/feg/FEG2009.pdf

        Traverse AWD 16/23
        Pilot AWD 16/22

        Traverse 2WD 17/24
        Pilot 2WD 17/23

        So Chevy's advertisement is correct and you are spewing hot air!
        • 5 Years Ago
        Interesting... I am an Apple user and lover, but never thought that it was un-cool to bash Windows in those Get A Mac ads... I think that is because Apple is *ultimately* the best. There is no such a brand in the auto industry that would be the ultimate one, as I think.
        • 5 Years Ago
        Oh yes, sure...

        I am not saying about viruses or breaking into the system. Only with Apple you get your ideas done without actually realizing you're using a computer at all. I've been with Windows and Linux for 5 years each, they don't even come close. No matter what you personally think, you can't argue that 1 minute of work is *ultimately* better than 5 minutes of work + headache.
        • 5 Years Ago
        OSX is great, so is Windows. They are just great at different things. So please get off of your pedestal and stop bragging - I already have to read through enough of that crap at engadget just to get to the posts that are worth reading, I don't want to have to read that here.

        As for the commercials themselves, I really feel like Audi does it because they need to find a place in the world of luxury cars. They certainly look quite amazing but just haven't established themselves in the way the BMW has in performance and Mercedes has in luxury (and lack of reliability), and Lexus has in reliability. When you think Audi there really isn't a great adjective to the company. I think they should focus more on the ease of handling that their AWD systems give their cars but that is just me...
      • 5 Years Ago
      Just letting everyone know that the Supercharged A6 starts at 45,000.

      535i BMW starts at 51,000
      E class starts at 53,000

      Everyone quit saying Audi are over priced!!!
        • 5 Years Ago
        ok Quat your right, but still Audi's are not over priced that was the main point I was trying to show.
        • 5 Years Ago
        The 3.2 starts at $45k and the 3.0T (Supercharged V6) starts at $50k.
        • 5 Years Ago
        Wrong. Your looking at the 3.2 liter. The 3.2 liter doesn't even come with a Turbo or Supercharger. Check again!
        • 5 Years Ago
        "...the Supercharged A6 starts at 45,000."

        Actually, it starts at $50,100.
        • 5 Years Ago
        It's overpriced because it's a freaking VW with the pricetag of a BMW or Mercedes! BMW stand for the performance and sporty chassis, Merc for the comfort... Audi ends up somwhere in between, great at neither....

        Although they have good resistance against rust, gotta give em that =)
      • 5 Years Ago
      Check this out!

      http://www.youtube.com/watch?v=yIgN4EvG1lo

      I cant wait for this ad.
      • 5 Years Ago
      Kinda lame... Jason Statham is awesome, but the 7 series he drove in the Transporter 1 was much more in line with the "i'm classy but I mess people up for a living" mentality than the A8.
      • 5 Years Ago
      I'm going to be very surprised if audi decides to run an ad on the A6 versus the A4. Why would they?
      • 5 Years Ago
      That ad makes no sense. Is it telling me to buy an A6 because a worn-out Mercedes and a worn-out BMW don't cut it?

      Given the market volume of the A6, it can't make economic sense to run a Super Bowl-priced ad.
        • 5 Years Ago
        it saying the first 2 scenes were back in the day. the new one is showing how the chase is done by modern standards. there by progress is beautiful theme...
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