- Jan 30, 2009
Routan Bust? VW asks Chrysler to stop building minivans for February
Initial Routan sales have been slow, with the Windsor Star reporting that around 29,000 units have been shipped to dealers, but only a few thousand have actually been sold. The production stoppage should help stem the supply overage somewhat, but all signs point to the Routan having a rough road ahead – and not just because of the increasingly dire economic climate. VW's Brooke Shields "Routan Boom" ad campaign appears to have drawn more quizzical looks and outright scorn than potential buyers, and critics are questioning how well the vehicle lines up with VW's brand image.
If nothing else, the Routan clearly has the finest interior of any model in the Chrysler minivan family and a quick spin by this author suggests that it's the best driving, too. Still, those positive aspects don't appear to be enough to guarantee homes for the 300 or so Routans leaving the plant each day.
[Windsor Star via Kicking Tires]