VIDEOS: Hyundai Super Bowl commercials featuring Genesis Coupe have arrived
by Damon Lavrinc on Jan 29th 2009 at 6:20PM 
Click above to watch Hyundai's Super Bowl commercials after the jump
This Sunday, Hyundai will debut five new 30-second spots before and during the Super Bowl featuring the Genesis Sedan, Genesis Coupe and the sultry sounds of Billy Corgan and Jimmy Chamberlin from Smashing Pumpkins. We've already mentioned the Rhys Millen ad dubbed "The Epic Lap," but the four other spots, have remained a mystery... until now.
Hit the jump to view the Pikes Peak veteran and Formula D champ flogging the Genesis coupe, along with the other four spots, "Angry Bosses," "Columns," "Commitment" and "Contract."
PRESS RELEASES
Hyundai expands advertising on super bowl sunday with "kick-off show" sponsorship
Hyundai Ads Feature "2009 North American Car of the Year" Winner Genesis Sedan, "Hyundai Assurance," and All-New Genesis Coupe
FOUNTAIN VALLEY, Calif., Jan. 27, 2009 – Hyundai Motor America will kick-off Super Bowl advertising with a sponsorship of NBC's Super Bowl XLIII "Kick-Off Show" airing Sunday, February 1, 2009. The sponsorship package includes naming rights and three 30-second spots preceding the game. Hyundai also has two 30-second spots planned for in-game coverage, bringing Hyundai's total exposure during the nation's most-watched sporting event to five 30-second advertising slots.
Hyundai and creative agency Goodby, Silverstein & Partners developed five new ads to fill each Super Bowl Sunday advertising segment. The spots focus on three distinct messages: Hyundai's next exciting model introduction, the 2010 Genesis Coupe launching this spring; Hyundai's newest consumer program called "Hyundai Assurance;" and the Genesis sedan's "2009 North American Car of the Year" honor.
Honoring its all-new flagship sedan, the pre-game show will be named the "Kick-Off Show Presented by the Hyundai Genesis, '2009 North American Car of the Year.'" One pre-game spot will pay tribute to the Genesis sedan, while teasing the Genesis Coupe. The Genesis Coupe debut, which features a soundtrack scored and performed by Billy Corgan and Jimmy Chamberlin from rock band Smashing Pumpkins, will set the tone for kick off when it airs just before game time. A new spot featuring "Hyundai Assurance" will round out Hyundai's pre-game advertising.
Hyundai's two in-game positions include one second-quarter spot (7Z) and one third-quarter spot (20A). Hyundai has selected another ad featuring the Genesis Sedan's "2009 North American Car of the Year" win titled "Bosses" for the second quarter slot. The third quarter slot will feature the Assurance Program with a new ad called "Contract."
"In any given year, I'd be happy to have one of these three stories to include in Super Bowl advertising, so this is like a perfect storm," said Joel Ewanick, vice president, Marketing, Hyundai Motor America. "We feel that the collection of ads strike the right emotional tones, blending enthusiasm, honesty and a little humor to share the great news about Genesis sedan, debut Genesis Coupe and communicate our most timely value proposition, Hyundai Assurance."
Hyundai Genesis took top honors in the most exclusive award in the North American auto industry when it was named "2009 North American Car of the Year" on January 11, 2009. A jury of 50 independent automotive journalists evaluated all the new cars introduced last year and chose the 2009 Hyundai Genesis as the best new model.
The Genesis Coupe's advertising debut sets the perfect tone for kick off featuring a musical performance by Smashing Pumpkins lead singer Billy Corgan and drummer Jimmy Chamberlin. Precision driving is performed by Rhys Millen, a Pike's Peak world record holder, Formula-D champion and professional driver. Genesis Coupe will be the second-consecutive all-new Hyundai model introduced on Super Bowl Sunday, following the Genesis sedan's debut last year. The campaign includes an online component at www.EditYourOwn.com which allows visitors to create their own version of a Genesis Coupe ad, to be shared with friends and posted to social networking sites.
Hyundai Assurance offers to repurchase any new Hyundai leased or financed if the owner unexpectedly looses his/her income. Advertising for Hyundai Assurance broke January 3 and 4, 2009 during National Football League playoff games and is showing strong consumer interest in its initial weeks. For full details about Hyundai Assurance, visit: www.HyundaiAssurance.com.
Smashing Pumpkins Scores Soundtrack for New Sport Coupe Introduction
FOUNTAIN VALLEY, Calif., Jan. 27, 2009 – Hyundai Motor America enlisted Smashing Pumpkins lead singer Billy Corgan and drummer Jimmy Chamberlin to provide a rock soundtrack befitting the all-new Genesis Coupe in its debut national advertising campaign. The Smashing Pumpkins band members and cellist Yo-Yo Ma will each perform songs to accompany uniquely edited 30-second spots, tailored to their brand of music by editor Hank Corwin. Hyundai selected the Smashing Pumpkins spot to be featured immediately before the kick off of Super Bowl XLIII on Sunday, February 1, 2009. Hyundai has a total of five 30-second spots – three during NBC's "Kick-Off Show" and two in-game spots during the Super Bowl broadcast. The Yo-Yo Ma version will debut in the coming weeks.
The two spots share the same theme, "The Epic Lap," but each offers a distinct perspective of Hyundai's newest offering to highlight both its fluid design and track-worthy performance. Precision driving performed by Rhys Millen, a Pike's Peak world record holder, Formula-D champion and professional driver, is choreographed to music performed by both artists.
Smashing Pumpkins scored a new track titled "FOL," to serve as the soundtrack for its version of "The Epic Lap." Yo-Yo Ma's version will feature a beautiful solo of "Gigue" from Bach's Suite No. 3 in C Major.
"The combination of Hyundai's exciting new Genesis Coupe matched with music performed by Smashing Pumpkins offers the perfect 'kick-off' to Super Bowl advertising," said Joel Ewanick, vice president, Marketing, Hyundai Motor America. "From rock to classical, our Genesis Coupe ads demonstrate the two personalities of the car, which was designed for all types of driving enthusiasts."
Genesis Coupe follows in the footsteps of the recently named "2009 North American Car of the Year" Genesis sedan, sharing its rear-wheel drive architecture and independent rear suspension sure to appeal to true driving enthusiasts. The Genesis Coupe offers a 30-mpg, 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 Track model with 306 horsepower and massive Brembo brakes.
Hyundai's Genesis Coupe ads were shot at Road Atlanta in northeast Georgia and feature racecar driver Millen testing the upper limits of the car's awesome abilities on the 2.54-mile, 12-turn world class road course.
"The Epic Lap" was created by Goodby, Silverstein & Partners. Hyundai will also offer consumers an opportunity to edit their own version of "The Epic Lap" at www.EditYourOwn.com, which can be posted to social networking sites and shared with friends.
HYUNDAI GENESIS COUPE HIGHLIGHTS
Shares rear-wheel-drive architecture with Genesis sedan, the "2009 North American Car of the Year"
Hyundai's first rear-wheel drive sport coupe
306-horsepower from enhanced 3.8-liter V6
Standard 210-horsepower turbocharged, intercooled inline four cylinder
Genesis Coupe arrives in the spring of 2009 as a 2010 model
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Reader Comments (Page 1 of 5)
Yaroukh 6:29PM (1/29/2009)
joke on wheels
Reply
turbocoupe87 2:27PM (1/30/2009)
What's a joke is that you have nothing to base your comment off of except maybe past perceptions of Hyundai. Wake up. This is not the same Hyundai that came into the market 20 years ago. These cars are the real deal. The Coupe is a fantastic car and will be the next big tuner car to hit the market. One of the bigger Genesis Forums (http://Genesisforums.org) has tons of vendors and sponsors lining up and waiting to offer aftermarket support for this car. Big name companies like Vivid Racing, Buschur Racing, Real Tune. These guys who actually know something about cars don't seem to think this car is a joke. See for yourself.
http://genesisforums.org/supporting-vendors/
Yaroukh 3:46PM (1/30/2009)
It is funny that you based your whole loooong reply on totally made-up (and wrong) presumption that I have any perceptions about Hyundai.
This car simply looks like it was designed by Homer Simpson.
Rev 4:10PM (1/30/2009)
"This car simply looks like it was designed by Homer Simpson."
So does your avatar icon.
Yaroukh 4:14PM (1/30/2009)
@Rev: Whatever.
GenCoupe.com 11:47PM (1/30/2009)
If you guys want to learn more about the Genesis Coupe please join us at
http://GenCoupe.com
caddy-v 9:57AM (1/31/2009)
Gen coupe, does the website address Hyundai's and Kia's pathetic track record of not honoring vallid warranty claims and basement level resale values?
When it does please let us know. My daughter in laws lawsuit is still pending.
JDR 6:32PM (1/29/2009)
The commercial with the Germans and the Japanese was great.
Though even the voiceover guy isn't pronouncing it right either...
Reply
Josh 7:26PM (1/29/2009)
I was laughing at the lexus/bmw one. Pretty good commercial - holds a bit of truth to it too.
I still have yet to drive a genesis though, really would like to try out the sedan and coupe in the near future :)
Rich 7:28PM (1/29/2009)
I'm at work in a no noise environment -- do you mean they're saying "HUN-day" to try to make it sound like a real car manufacturer and not a cheapskate tin box nastymobile? Or are they really saying "high-UN-die" for a change?
I think it's funny that they have another brand called "killed in action", and they spell it with Greek letters as "KIL". Hilarious, for a given value of "humour".
hyundaifans.com 11:31PM (1/29/2009)
I think that was my favorite one.
tanooki2003 12:40PM (1/30/2009)
Rich,
please put down and step away from the narcotics!!
Cole Mitguard 6:33PM (1/29/2009)
Im looking forward to what the aftermarket front clips are gunna look like for this car... cause stock, thats a face that only a mother could love.
Reply
Torrent 6:48PM (1/29/2009)
It's getting better....................
Ok I lied.
andre lavoie 6:34PM (1/29/2009)
liked the one with the genesis coupe boogying to the smashing pumpkins. oh ya and the one with the other luxury automakers getting angry and screaming "Hyundai" was funny too.
Reply
Sandeep 6:40PM (1/29/2009)
I enjoyed the first three videos- especially the bosses and the "wait they see what we have this year"..."this is getting kinda fun".
Finally, Hyundai has a marketing approach that makes sense and is cohesive. Keep it up!
Reply
zamafir 6:54PM (1/29/2009)
And the cars. I saw one last week, the v6, it looks like fun and the inside works better than the civic or anything in this price range from toyota. The car is going to do very well. It's what this car should be, rwd, cheap, and capable enough that reviewers are already mentioning the G37 in the same review.
Ligor 12:28PM (1/30/2009)
@ Zamafir
I was the the NAIAS and saw the coupe
the interior is worse that that on teh correct Mustang - all hard cheap plastic with mold lines
the Genesis coupe interior is such a let down form the sedan that car is not worth it at all.
Give me a Mustang or Camaro or Challenger over that POS any day
no one should even mention the Genesis coupe coupe in the same line as the G37 coupe. I was so disapointed with it, the exterior also looks terible, actually the pictures look better than in real person
I say INfiniti or Ford have nothing to worry about this car - more like the Civic and Cobalt that will need to worry
RamblinReck89 6:43PM (1/29/2009)
My Korean friend says it really should be pronounced more like "shoon-DEH!"
Reply
warsteiner89 7:56PM (1/29/2009)
your korean friend doesn't know how to speak korean.