- Jan 29, 2009
Good Call: Detroit 3 opt out of Super Bowl ads
Although the bailout has created a circus-like atmosphere around the Detroit Three's checkbooks, GM for one, had decided as far back as last September not to advertise during Sunday's game, even though Cadillac is a presenter. Ford thought it unreasonable as well. So what will we see in place of Howie Long and Mike Rowe? How about Jason Statham pitching the new Audi A6, Transporter style. Hyundai will be pushing the North American Car of the Year award-winning Genesis, reminding people of the company's buy-it-back program if they become unemployed. Sounds good, but we wish they wouldn't have banned the Danica ad.
[Source: Automotive News - Sub. Req.]