• Jan 28, 2009
Click above for a high-res gallery of the Bentley Continental Speed

As expected, Bentley will be forced to slow production of its high-end luxury cars for several weeks over the next few months. According to Bentley's U.S. spokesman David Reuter, the newer Continental line will shut down for a period of seven weeks, while the slightly more mature Arnage production line will go on hiatus for six weeks. Over the course of 2008, sales dropped by roughly 30 and things aren't expected to improve in 2009. Regardless, Bentley's German ownership isn't yanking development dollars from the British brand, so any new products that were slated for introduction in 2009 are still on schedule.


[Source: Inside Line]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 5 Comments
      • 5 Years Ago
      GASP!!! A company doing the responsible thing and cutting back production as demand falls?!?!?! How dare they!!!!! Build build build until you bankrupt Bentley because those workers need their jobs and its your job(Bentley) to pay them and then take the blame for having to fire them when you go bankrupt.

      This is how EVERYTHING is supposed to work. From Bentley, Ford, to Pioneer and Sony for TVs to local state and federal government. A very simple concept. Less demand= less $$$ coming in which in turn means you should produce less until the demand rises. Everyone who touches money should take a play from bentley's book on this one.
        • 5 Years Ago
        Agreed. But all auto companies have cut back production, and still the buyers are staying away in droves. The market looks to have shrunk systemically and until confidence, jobs and cheap money return sales of big ticket goods will stay down. It is very wise to carry on development though, because when confidence does return ? people will want the newest and the best, not re-hashes of old models.
        • 5 Years Ago
        It is how it's supposed to work. But it still will put a hurt on companies and jobs and even commodities. I follow precious metals with the widget http://www.learcapital.com/exactprice and platinum, one of the key ingredients in exhaust systems taken a huge hit over the last year because of the auto sales and factory closures like this. And of course Bentley isn't the only car company to do this.

        Did you see the photos at the Guardian: http://www.guardian.co.uk/business/gallery/2009/jan/16/unsold-cars?picture=341883529

        All those new cars just sitting with no where to go is a pity.
      • 5 Years Ago
      Bravo Bentley. Reduce supply to meet demand. Helps keep the brand and resale value for existing customers. I guess with the way the financial and real estate markets are going, not many people are going to get the bonuses to allow them to splurge on a Bentley. Having said that, many are hoping that their real end of year bonus is that they will still have a job tomorrow.