GM is out to win hearts and minds, one OnStar-equipped vehicle at a time. The General is talking to other carmakers about offering OnStar, which would be a return to previous practice. The service was linked with six other brands in the past, including Audi, Acura, and Lexus, but the ties were cut around the time cellular communications switched to digital from analog.
Now OnStar is ready to start adding friends to its profile again, and not just in the U.S. and Canada: the General is looking at expanding into other countries. GM says the driver aid has been getting more profitable for GM over the years, and that's in spite of reduced car sales. About 20% of used car buyers have been adding the service, which has kept the six-million-strong subscriber base growing. This looks like a good situation all around: GM makes money, customers get services, call centers don't need to be replicated. We just hope that the partners keep in-car navigation as well -- that turn-by-turn stuff is for the birds.

[Source: Automotive News - Sub. Req.]


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