• Jan 26, 2009
Click on the image above to watch video of Howie Long irking non-GM fans

Howie Long has set blogger keyboards ablaze with invective. The former footballer's starring role in Campbell-Ewald's latest spots for General Motors has some in a froth. We think the spots are funny – calling out the Ford F-150's "Man-Step," picking on a heated steering wheel, and pointing out that Chevrolet's new Traverse crossover holds a demonstration load that the Honda Pilot can't accommodate. BrandFreak's Kenneth Hein took particular exception with the Pilot spot, spouting off with a post about how his Pilot has tons of storage space. Yes, it does, Ken, but the Traverse has more (there's something about an extra 14 inches in length that leads to that sort of thing). The best part is when one of the actors shows up in BrandFreak's comments, telling it like it is. We expect this kind of fervor from Scion xB owners; but is it really necessary to call Howie Long an arrogant ass? Decide for yourself, spots posted after the jump.

[Source: BrandFreak]



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    • 1 Second Ago
  • 75 Comments
      • 6 Years Ago
      Uh .. Ya. I would rather have an F150 with a "man step" so I don't pull a muscle in my back again.

      And ya .. yup. I would rather have a Dodge Ram with a heated steering wheel. We just had 9 consecutive days where it didn't get above 0. Thanks .. I'd like that a lot.

      The first two ads are so dumb. Maybe Chevy should try to think about something that the Silverado is superior in .. or wait. Yes .. maybe they tried that, and couldn't think of anything, so their only other option was to show America who are the innovators when it comes to trucks. Thanks for that. As far as I'm concerned, each time those ads are put on TV, Silverado loses 1000 sales. They do nothing for their truck, except make it look like an inferior piece of equipment with nothing USEFUL to offer.

      The Traverse ad is good. It juxtaposes two vehicles and shows why the Traverse is better.

      The Tundra ad is their best ad. Right now, people want fuel efficiency, and they did a good job of showing that the Silverado takes the cake.
      • 6 Years Ago
      Nice. The 'man step' emphasis was priceless. Notice the extra wobbly effort in crawling down the man step.
        • 6 Years Ago
        Which is the kind of "argument" that would not "work" without over-acting...
        ...in fact it would make GM look even more desperate (I'm not sure whether it is possible at all)
      • 5 Years Ago
      Lee: "How many of you are in the military? LMTV's come w/ ladders and you can step on the bumper of the HMMWV. So is GM calling the military little sissies that get manacures?"

      Unfortunately, ever since the US military became the new front in social engineering (don't-ask/don't-tell soon to be do-ask/do-tell, females, etc.) it's being reshaped and feminized just like the US society is (and why so many people think Howie, just being a man, is "Obnoxious!"). I mean, c'mon the Army field manual now says you can't treat a prisoner in any way that (and I am not making this up) "causes physical discomfort". Welcome to the New America.

      Your vehicles have "features" like those now for 2 of 3 reasons: 1)improvement 2)grunts who were previously culled are now kept and need them [Mommy, it's too high!] 3)the military is afraid of a discrimination lawsuit [it's only a matter of time before they need to make the Abrams handicapped accessible].

      (Tongue-planted-in-cheek-only-ever-so-slightly)

      (TIA: I never served, to my eternal shame)
      • 6 Years Ago
      The cargo space one is the only one that is worth airing. The F-150 one is laughable. That 'man' step is a very popular feature that most people like. And GM has nothing similar.

      And then there is the fuel economy one. Ford has a *V8* that gets 21mpg (in 2wd trim, just like the GM V6 thats mentioned). GM's V8's get noticable worse fuel economy.
      • 5 Years Ago

      "Truth in adverstising" remember that phrase?
      • 6 Years Ago
      What the hell does the xB have to do with any of this?
        • 6 Years Ago
        You both fail. Scion owners are, compared to other owner groups, very into their cars. So Dan was merely stating he would expect the kind of hostile defense and name calling the Pilot fans are doing from Scion owners (because of their passion about their cars) not Honda Pilot fans of all people. And that is how Scion fits into the story.
        • 6 Years Ago
        Thank you Seminole for the elaboration.

        jinsei: reading fail
        • 6 Years Ago
        The 66 year old saleslady that came to our home to sell us carpeting just loves her xB. Of course she has a hearing problem and the road noise is not an issue with her.
        Maybe that's why seniors are buying xB's.
      • 6 Years Ago
      These are good but who cares that the Ram has a heated wheel or the F-150 has a bed step, makes them easier and more liveable then the Chevrolet or GM. I will say they were funny and wish more commercials where this blunt with there message about there vehicle.
      • 6 Years Ago
      The man-step one is effing HILARIOUS and all the people who get fired up about it need to get a life. I'm just glad someone is doing some edgey commercials and we aren't all wimping out these days like our politicians are.
      • 6 Years Ago
      I can't wait for Ford's comeback:

      Enter, Michael Strahan, meanwhile Howie Long sits in his Chevy:

      Michael: Is that a Chevy?
      Howie: Why yes it is?
      *They both keep chatting, zoom out, and there's thousands of GM employees walking up to a Ford factory trying to get a job*
      Michael: Should of bought a Ford.
      • 6 Years Ago
      the part that chaps me is the truck commercials don't even compare similar features.

      heated steering wheel vs mpg
      "man step" vs a warrenty

      really? and howie definitely comes off as a prick...
        • 6 Years Ago
        i know what you mean
        id like a ram with 390hp and 20mpg with the heated steering wheel rather than 315hp and 21mpg with cold fingers
        • 6 Years Ago
        @doubshepherd:

        I wonder if Ford is now thinking to themselves..... "we really gotta put a heated steering wheel on the F150..... GM will give us some free advertising!"

      • 6 Years Ago
      I personally think the man-step commercial is funny, but at the same time, I wouldn't mind having one on my truck. Before my current F250, I had a '05 F150. I'm about 6'4, and reaching items in the middle of the bed were not easy, mainly because the sides of the bed are high, and the truck isn't exactly low to the ground. My F250 is more of the same. While I love the storage space in the bed of the truck, any truck, it's not always easy to climb up there. Have people climbed up there anyway for the past 100 years, of course. Can it made to be easier? Sure.
      I'm waiting for Ford to come out with a commercial that shows that same guy in the Chevy commercial climbing down off the tailgate of a Chevy in a way no normal person would do it. I've used the step on a new F250 at the dealer and it was easy enough to use, I didn't look like that guy in the commercial. Is it NEEDED? No.... will some people pay for it because it makes it easier to get in and out of the truck bed? Sure.
      But the commercial is still funny. Every car maker's commercials try to point out very specific things they can claim to be the best at. In the end, its what the individual consumer wants and will be willing to pay for.
      My 2 pesos.
        • 6 Years Ago
        @BirdmanSTX: nicely said.

        I'm a Ford fan, but still got a chuckle out of the words "man step."

        Ford says 1/3 of all trucks are being ordered with the step, seems people like it, and this ad may generate more positive press for the F150 then it does the Silverado.......

        but at any rate, I laughed at them all.
      • 6 Years Ago
      I see nothing 'wrong' with these commercials. One of the comments on bandfreak was pretty hilarious:

      Penny said...
      Ok, I might be a sick idiot, but the Chevy commercial with the little girl that feels she deserves a 'big car' leaves me feeling uncomfortable. Especially when her finger is positioned as such as to be pointing right at Howie's unmentionables. I have seen the commercial several times and still cannot recall the name of the vehicle Chevy is promoting because I am so appalled by it.
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