More and more people are shopping online for their new car or truck, making automaker's websites an increasingly important part of the automotive buying experience. Honda seems to get that, as evidenced by its recent win in a new J.D. Power usability survey. The Power study measures website usefulness during the new-vehicle shopping process. New vehicle shoppers evaluate websites based on appearance, speed, navigation and content.

Honda won the award for the second straight time, thanks in part to improved navigation and continued ease of use. Honda's score of 882 out of 1,000 reflects a 16 point improvement over last summer's ranking, and now the site sits 42 points above Power's industry average. Honda was followed in the top five by Porsche, Mitsubishi, Kia, and Acura. The far less distinctive bottom five includes Jaguar, Pontiac, Audi, SMART, and Scion. Hit the jump to view the complete J.D. Power usability survey.

[Source: J.D. Power]


 Manufacturer Web Site Ranking
(Based on a 1,000-point scale)

Honda 882
Porsche 867
Mitsubishi 866
Kia 865
Acura 862
Lincoln 861
BMW 859
Lexus 859
MINI 859
Mazda 856
Infiniti 853
Mercury 852
Jeep 851
Ford 850
Suzuki 848
Cadillac 846
Saturn 845
Subaru 845
Toyota 845
Chrysler 841
Dodge 840
Industry Average 840
HUMMER 837
Mercedes-Benz 837
Nissan 836
Land Rover 835
Saab 834
Hyundai 833
Volvo 833
Volkswagen 829
Buick 827
Chevrolet 827
GMC 821
Jaguar 813
Pontiac 801
Audi 793
smart 789
Scion 773


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