• Jan 26, 2009
The good news: Saturns will remain in production until 2012 or 2013... at least. The bad news: the Saturns currently being produced might not get any new updates or engineering before then. That's the bitter and the sweet that GM revealed to Saturn dealers at the NADA conference.

On the warm, fuzzy side of things, dealers are -- for the moment -- just happy to hear that Saturn isn't "going away in 30 days." While on the cold, dark side of reality it's clear that GM doesn't have much money, doesn't know how much it's ultimately going to get in loans, and can't fully fund all of its brands. That means that refreshing and re-engineering the current offerings might have to wait until the crystal ball is a little clearer.

It also means that Saturn could still be killed, it simply won't happen for another three or four years. Saturn's general manager said the brand's future should be known in the next three or four weeks and that the prime directive of the future will be to operate with a profitable business model, which has only happened once in Saturn's 20 years.

[Source: Automotive News - Sub. Req.]


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  • 37 Comments
      • 6 Years Ago
      Wow.

      Who is at the helm at GM?

      What the heck are they thinking up there?

      Saturn can have and should have great products. All of Saturns products should come via Europe.

      They can exist with these makes and models and make a nice profit for GM and its Saturn dealerships.

      Or kill the damn name and rename all the Saturn dealerships Opel.

      • 6 Years Ago
      German state tv ARD had someone at Opel (vice president or a similar manager no one ever heard of) saying, they are pushing GM to sell Opels as Opels in the US.

      Rename Saturn into Saturn-Opel, give them the new 2009 Astra, 2010 Meriva as well as current Zafira, Insignia, Corsa could keep those "Saturn's dead, we're now in for Japs"-guys happy and introduce Opel. They'll get used to it and GM can drop the Saturn name in 2012.
      • 6 Years Ago
      Saturn depends on Opel model development, so no new models are hardly surprising. It's irony though, that Saturn Astra, from the GM's budget brand, is much better car than Chevy and Pontiac branded cars. Advice to GM? Throw out the junk, kill off Saturn and rebadge Opels as Chevy's and Pontiac. A hint - you already sell Opel Insignia (it's no Mondeo or Mazda 6, but still...) as Buick in China. Start launching world cars for the masses not global cars for a few (Cadillacs in Europe).

      That's what Ford is doing with bringing in the Focus and future Mondeo base from Europe.
      • 6 Years Ago
      Saturn is going nowhere, as GM is now so flushed with cash they have turned down the 3 billion offered to them by the Canadian government.
      • 6 Years Ago
      To bad, Saturn is the only GM division that even gets a glance from me. Once it's gone, for me so is GM.
        • 6 Years Ago
        So if the Saturn Sky & the Astra became the Chevy Sky & the Astra you would tell GM to piss off? The Saturn Aura trumps the Chevy Malibu in your eyes??

        Sad.
      • 6 Years Ago
      I like Saturn, but I personally think it should be killed, and called Opel. Just import everything from Opel. Since it's imported, it may cost more, so lower it 2-3K. But if the Quality is competitive and the looks are attractive, more money will be gained than lost.

      We've seen the Outlook. America can design an awesome Crossover. But we don't need one. GM said Opel is now focusing their products on Buick (Regal is slated for America next year). So Let GM America design Saturn BRAND NEW cars independently (since GM has the styling talent mastered) and make the whole brand just hybrids.
      • 6 Years Ago

      What about Saturn's image as a maker of cheap, entry level cars? If Saturn starts selling rebadged Opel's they will need to have an upscale image.In the past Opels were sold in Buick dealerships. Maybe GM should do the same now.
      • 6 Years Ago
      Glad to hear that. We have an 08 Aura XR and love it. the 3.6 has plenty of power and gets 25 around town and 31 on the highway. Great handling and very quiet inside.
      • 6 Years Ago
      My local Chevy dealer will be happy to hear this. They are currently half way through building their new Saturn dealership.
      tpfilm
      • 6 Years Ago
      To the post that said Saturns are American made:

      VUE: Mexico
      ASTRA: Europe
      AURA: US
      SKY: US
      OUTLOOK: US

      Not entirely US made. But close enough.
      I am on my 4th Saturn (05 VUE.). Like them and my dealer. But, since the previous report about Saturn's demise being imminent and now this report, I will probably go elsewhere. I like the look of the GMC VUE but don't want to pay GMC prices. Besides, will it be built in Mexico too?
        • 6 Years Ago
        @tpfilm
        Well... the GT was available BEFORE the Sky or the Solstice. They busted a$$ to send an Opel to Europe before popping out the Saturn & the Pontiac coupes?
        • 6 Years Ago
        @tpfilm
        tpfilm: The Sky might be "made in the USA"... however, the Sky & the Solstice is an Opel GT with different body panels.

        I know their are other Opel designs in their line up... they just have an American assembly plant. It still costs them $$$ to pull the Opel stuff off (even if its a badge)
      • 6 Years Ago
      Good. Give the Astra and Insignia (that was SUPPOSED to be a Saturn) to Pontiac and axe the rest of the brand.
      • 6 Years Ago
      BRING BACK THE S CARS! IT WILL SAVE SATURN! And now back to your regularly scheduled program...
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