- Jan 24, 2009
Chrysler sponsors Terminator: Salvation, we see hope, irony
Chrysler's director of media, Susan Thomson, said "We have a following with the Terminator movies and we are going to continue with that." We have no idea what following she's speaking of, unless she means the ancient Dodge police car or equally ancient Jeep from the first film, neither of which made us think, "Chrysler rocks!" A modern, beat-up Wrangler makes a cameo in the latest trailer, but again, it doesn't leave us jonesing for a Jeep.
When all anyone wants from Chrysler is good looking, ably performing cars, we don't know what kind of mojo they expect to garner by showing up in the post-apocalypse. However, we also don't know what Chrysler's sponsorship entails. It could merely be a "Brought to you by" tag. Or maybe Chrysler just likes the word "Salvation." Or there could be a shiny red-eyed Terminator sub-frame hauling ass in a 2009 Dodge Ram with lasers and miniguns. Now that would rock. Hat tip to RDS
[Source: Reuters via World Car Fans]