• Jan 24, 2009
If a company is going to stay in business, there's no question that it must continue to market itself. Yet Chrysler's choice to pay to do so via this summer's Terminator: Salvation is a head-scratcher. Some folks have made an issue -- a valid one -- of public funds being used to secure the sponsorship. Regardless of who's paying, we don't get this at all.

Chrysler's director of media, Susan Thomson, said "We have a following with the Terminator movies and we are going to continue with that." We have no idea what following she's speaking of, unless she means the ancient Dodge police car or equally ancient Jeep from the first film, neither of which made us think, "Chrysler rocks!" A modern, beat-up Wrangler makes a cameo in the latest trailer, but again, it doesn't leave us jonesing for a Jeep.

When all anyone wants from Chrysler is good looking, ably performing cars, we don't know what kind of mojo they expect to garner by showing up in the post-apocalypse. However, we also don't know what Chrysler's sponsorship entails. It could merely be a "Brought to you by" tag. Or maybe Chrysler just likes the word "Salvation." Or there could be a shiny red-eyed Terminator sub-frame hauling ass in a 2009 Dodge Ram with lasers and miniguns. Now that would rock. Hat tip to RDS

[Source: Reuters via World Car Fans]


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    • 1 Second Ago
  • 21 Comments
      • 6 Years Ago
      Chrysler: Please use the taxpayers money to improve your products and not on such useless promotional stunts that will not help your image in the eyes of the general public. The only way for the public to become weary of your products is through revamping your entire lineup and showing the world that you can once again design and build highly desirable and competitive products.
        • 6 Years Ago
        @Abe:
        "Chrysler: Please use the taxpayers money to improve your products and not on such useless promotional stunts that will not help your image in the eyes of the general public. The only way for the public to become weary of your products is through revamping your entire lineup and showing the world that you can once again design and build highly desirable and competitive products."
        "weary"? Don't you mean "enamored"?
        @Sean:
        Advertising is OK, as long as it is not the sole product of one's money (especially when one has a woefully bad lineup which needs the money more (for revamping)).
        • 6 Years Ago
        So... is advertising not allowed?
      • 6 Years Ago
      HA, THE END OF THE WORLD REALLY IS NEAR!!!
      • 6 Years Ago
      Chrysler loves an oxymoron as well as irony. Just like the fact that they are in the Big 3. The only thing big about them are their horrible engines and the size of their lineup. I still have a bit of a liking for Chrysler's models a bit.
      • 6 Years Ago
      This movie was made last year how can it be marketing sponsorship paid out of the bail out. further it was in production last summer long before even the financial bail out. I think its irrelevant....

      • 6 Years Ago
      Why is this such a bad thing? SOMEBODY has to oppose our future robot overlords or we shall surely perish.
      • 6 Years Ago
      Just another Chrysler bashing so called news.

      Stay more neutral when writing news.
      It would make Autoblog more serios.
      • 6 Years Ago
      Will there be any Viper SRT-10 scenes? Or anything powered by a Viper V-10? Because a Viper V-10 powered chain gun would rock.
      • 6 Years Ago
      the nissan ram??
      • 6 Years Ago
      GM has the Transformers Movie; Ford has Knight Rider. It was only appropriate that Chrysler had something they can sponsor/advertise cars in.
      • 6 Years Ago
      I suppose they are trying to say they are confident of staying around until 2018 or whenever the Apocalypse comes!

      Also there is the possibility that John Connor drives around in a Viper, now that is cool (although very, very, very, very unlikely :P)

      But really, that wasn't the wisest use of public cash by Chrysler yet.
      • 6 Years Ago
      "the end begins"

      maybe they are telling us something?
      • 6 Years Ago
      The Ram is the only Chrysler vehicle that could survive the Apocalypse.
        • 6 Years Ago
        Ok-ish? Are you crazy?

        Rams, Cherokee's, Wranglers, Gladiators... They would all survive, no problem. ;)
        • 6 Years Ago
        The older TJ/YJ Wrangers are OKish
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