• Jan 24, 2009
It's not every day that you get more for the same money. Yet that's what Toyota is offering with the 2010 Corolla, which will come with traction control and vehicle stability control and no price increase over the outgoing model. The MSRP of that car remains $15,350 for the base model 5-speed sedan. The Matrix also adds the two features as standard, but the price on the CUV goes up by $201, to $21,960. Both cars will arrive in dealer showrooms at the end of February, and for more pricing info you can check out the press release after the jump.

[Source: Toyota]

PRESS RELEASE

Vehicle Stability Control and Traction Control Now Standard Equipment in 2010 Toyota Corolla and Matrix

- Toyota Announces Prices for Both Vehicles -

TORRANCE, Calif., Jan. 23 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail price (MSRP) today for the 2010 high mileage Corolla compact sedan and Matrix crossover utility vehicle, which now include Vehicle Stability Control (VSC) and Traction Control (TRAC) as standard equipment.

There is no price increase for the 2010 Corolla. Corolla's base MSRP will range from $15,350 for the standard sedan with a five-speed transmission to $20,050 for the sporty XRS with a five-speed automatic transmission.

Matrix carries a base MSRP that will range from $16,550 for the standard sedan with a five-speed transmission to $21,960 for the sporty XRS with a five-speed automatic transmission. The new Matrix MSRP represents an overall increase of $201 or 1.1 percent.

The new prices will take effect when the 2010 Corolla and Matrix arrive in dealer showrooms beginning in late February. MSRPs do not include a delivery, processing, and handling (DPH) fee of $720. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Both models bring a fun-to-drive experience with impressive fuel economy. The Corolla's 1.8-liter DOHC four-cylinder engine with dual variable valve timing with intelligence (VVT-i), featured on Standard, LE and XLE models, has estimated EPA fuel economy ratings of 26 mpg city/34 mpg highway. The Corolla XRS' 2.4-liter DOHC engine with VVT-i has estimated EPA ratings of 22/30.

The Matrix Standard is also powered by the 1.8-liter DOHC four-cylinder engine with dual VVT-i and has EPA mpg estimates of 26/32 for the manual transmission, while the four-speed automatic has ratings of 25/31. The 2.4-liter engine, also shared with the Matrix S and XRS, has EPA mpg estimates of 21/28 for manual, 21/29 for the five-speed automatic and 20/26 for the AWD.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 35 Comments
      • 6 Years Ago
      Sea Urchin: That's probably because the things Canada pass give the consumer something tangible, something of benefit, like traction control and electronic stability control being standard equipment. Most of the time, when California passes something, it only adds to the cost and complexity of vehicles that make consumers angry.
        • 6 Years Ago
        And makes air cleaner, kills dependency on oil, makes sure that terrorists are underfunded................with many other benefits.
      • 6 Years Ago
      Does anyone know if these two features are easily removed from the vehicle or able to be defaulted off when the vehicle is started. I really hate these features. They hurt my ability to drive the vehicle in corners. I've had several vehicles lose control and spin out due to these systems over the years. Subaru is the only one that still lets me have control of what the car is going to do.
      • 6 Years Ago
      I guess the 2010 Pontiac Vibe will follow suit and will arrive on the market shortly after the Toyota products. I am a little more excited about the Vibe (which means I am only slightly more excited about it as compared to the zero excitement I am experiencing about the hideous Toyota products) since it is by far the best looking of the three platform mates. I saw a 2009 Matrix out on the road yesterday (which was the first time I saw one that wasn't sitting on a dealer lot); it is truly a strikingly deformed mess of a design. I must admit that I see 2009 Corollas out and about quite frequently; seeing them quite often hasn't made me appreciate their horrible appearance though.
        • 6 Years Ago
        The 2009 Vibe already has StabiliTrak as a standard feature on all trim levels. The Vibe cost less and has a better warranty. Seems like a simple choice to me
      • 6 Years Ago
      Starting in 2010 any vehicle sold in Canada has to have stability control and it all has to be called one thing "Electronic Stabilty Control" so as to not confuse buyers with StabiliTrak and all the other names for these systems. Tire pressure monitoring is also going to made mandatory to I believe.
        • 6 Years Ago
        Sea Urchin,

        Because Canada is a COUNTRY. California is a STATE. Do you know what a pain in the ass it would be to make two different types of cars for different states? It is a little different when you are doing it for a whole country.
        • 6 Years Ago
        Think about it in context though. California and Canada are roughly the same size markets. When you add in the me-too states that follow California's lead it is actually a larger market than Canada. Personally I would like to see All of North America adopt one standard for emissions and safety (default it to the highest standard). Probably will never happen.

        For instance in Canada we have Daytime Running Lights standard by law since 1990. Makes sense when you consider how short the days get in some areas and the safety data on how they help you be seen even on just an overcast day. Unfortunately they still aren't required everywhere and some states consider them illegal under laws that prohibit driving with your "parking lights" on. The laws are different from state to state across the US.
        • 6 Years Ago
        Interestingly people do not complain that Canada requires automakers to sell cars with certain features, but when California does it many in here beg for an Earthquake.
        • 6 Years Ago
        Semenole, California has a larger population than Canada, and thats with legal numbers, once you add illigals...you get the idea.

        Also, California is 8th largest economy in the world. Once you add those 15 states that want to join CA, you will get millions more of people and probably 4-5 th largest economy in the world.
        • 6 Years Ago
        maybe that's because canada is a freaking country and california only thinks it is
      • 6 Years Ago
      Good, safety features like this should be standard. We shouldn't have to pay for safety. Unfortunately, my 2003 Camry SE doesn't have this feature.
        • 6 Years Ago
        Your biggest safety feature is your self. Shouldn't have to rely on electronic nannies to keep you on the road.
      • 6 Years Ago
      Now can you make it standard on the Camry, like it is on the Malibu?
      • 6 Years Ago
      Since 2007 when the second gen xB was introduced, you could get both the 2.4L engine with stability control for less than $18,000 (all inclusive).
        • 6 Years Ago
        The Vibe (while sharing the platform and engine, and basically everything) has stabilitrak and such standard, while also having XM standard, all for less money than the Matrix. How much does an logo cost too stick on the nose, rear and steering wheel?
      • 6 Years Ago
      I don't care that the Civic only gets SC/TC on the EX-L model, that would still be my top compact car choice any day (especially over the Corolla).
        • 6 Years Ago
        Completely agree with Seminole, these games they play with options is a big turnoff for me and is why I haven't bought a Honda. I hate leather seats, why should I be required to get leather seats to get stability control? Meanwhile on the Fit, you need a NAV. The Civic just went through a new 'refresh' and the Fit is new for this year, come on now...and they still do that stupid thing where certain features are only available on the coupe compared to a sedan, just annoys the hell out of me
        • 6 Years Ago
        Have to agree with you, any car with abs would just need 2 extra sensors and minor software change for abs system. It would probably cost them $10 per car if any manufacturer made there entire line up like this. Soon they will be required to anyway.
      • 6 Years Ago
      The Matrix is not a 'CUV' is it?
        • 6 Years Ago
        When my wife and I bought her Matrix in 2003, it was referred to as a CUV back then - Compact Utility Vehicle. Sure, it's a 5-door Corolla, but when the rear seats fold flat you get a LOT of room! We have impressed many people with what we've carried back there!
        • 6 Years Ago
        I didn't think it was either. Aren't CUVs wannabe-SUVs on car platforms? The Matrix is just to be the 5-door hatchback version of the Corolla, no?
      • 6 Years Ago
      The only one of these vehicles I would consider is the 4WD Matrix, since it is offered with a fully independent suspension. However, that fuel economy of 26mpg on the highway is seriously without excuse. There are vehicles with nearly twice the horsepower that get better economy.

      It's time that Toyota dump that lame 2.4L and replace it with something having a bit higher specific output and economy.

      • 6 Years Ago
      Finally, Americans are getting what Europe has had for ages. Our '99 Mazda 323 (protege) with a 1.8 engine had traction control as standard.
      • 6 Years Ago
      not surprised, soon all vehicles will have mandatory stability control.... this is a moot point.
        • 6 Years Ago
        Yup, considering companies like VW have made features like this standard for years, it's nice to see Toyota catching up.
    • Load More Comments