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Take a Hyundai Genesis, put it in a giant taffy machine and give it a serious stretch out, add some details like a reshaped rear three-quarter and some Lexus LS exhaust tips, then call it the Hyundai Equus. Oh, and give it a price of 130,000,000 South Korean won (about $93,471 USD). That's about thirty million won more than the current generation – but have no fear, it looks like you'll be getting your money's worth.

Compared to the Genesis, the Equus is about 7 inches longer, 1.5 inches wider, and it sports a wheelbase about 4.5 inches greater. Motivational choices will begin with the 3.8-liter V6 and 4.6-liter V8 currently found in the Genesis. By mid-year, a 5.0-liter V8 with 420+ horsepower – which would be at least 45 hp up on the Genesis – will be added to the menu, hauling the horse to 60 miles-per-hour in under six seconds.

While we didn't originally think that the Equus was bound for America, the folks at Ward's Auto are now suggesting the car will come to the U.S., albeit hopefully with a much lower price tag. With solid signs from early Genesis sales, who knows? Perhaps it will. Thanks for the tips, everyone!

[Source: Hyundai Blog; Ward's Auto, subs req.]


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  • 33 Comments
      • 6 Years Ago
      Here's the thing: Hyundai is trying the same thing as VW, but is doing it much better. Hyundai is bringing its full lineup to the US, but is pricing the cars much lower than competitors (which VW didn't do with the Phaeton/Touareg). As long as the Equus starts under ~$40000, it will do very well as a flagship. That said, because of the whole thing about "prestige" and "brand image" in the US, Hyundai will have to drop its lower-end models (Accent, Elantra, Tucson: leave those to KIA or something). It can make the bread-and-butter Sonata its entry-level model, the Azera and Genesis the midlevel models (analogous to the one-two punch Lexus has done with the IS and ES), and the Equus the range-topper, with the Santa Fe as the entry-level CUV and the Veracruz as the midlevel CUV (oh, and it would need to drop the Entourage too).
      In case anyone was wondering, I would not buy a $90000 Hyundai (at that price, just like I wouldn't buy a $75000 VW at that price).
      • 6 Years Ago
      It's amazing...history does repeat itself.

      Like all other car manufacturers that have come up too fast, Hyundai is suffering from the same delusional, egotistical, arrogance that has plagued other makers like VW, Audi, Benz, Acura, Lexus, you name it.

      They're flying high with their new-found success...not to last long.
      • 6 Years Ago
      Looks like a mix of Lex and Benz....look nice anyway.....



      93 is very high...you can buy a LS and S class cheaper....
      • 6 Years Ago
      Nice ride but for $93K, it aint moving units. I am sure Hyundai will bring it it at a much lower price. Even they are not stupid enough to price a car with a Hyundai badge above $65K.
      • 6 Years Ago
      1. I loved the rendering version of this BTW. Can't tell much from this picture though. I'll need a more detailed photo to really see it.

      2. Isn't it a bit early for this to come to US? I mean, why not let the Genesis settle in a bit more? It's doing very well so far, but I don't know if the American consumers are ready for something even more upscale because a lot of them still sneer at the Genesis. This move seems a little bit rushed, don't you think? How about creating a separate division in about 3~5 years time with the newer generation of Genesis?

      3. Price, my guess is that it would go for about $45k~$70k if it does come over. Keep in mind, it's like $96k in Korea, but all other brands including Lexus, BMW,MB, etc in Korea are still FAR more expensive than that. You pay A LOT more to have a LS in Korea than you would here. So if Equus comes over to the US, the price will be much lower.
      • 6 Years Ago
      I own an 07 Azera. My friends & coworkers sneered when I mentioned I bought a Hyundai (many drive Lexus, MB & BMW).

      But when I show them the car & more importantly, when they see the interior while riding with me, they are all oohs & aahs.

      For many it is an eye openeer as to how much my Azera is close to the refinement of their Lexus & MB/BMWs. And I usually hold off telling the price till the last moment. Their raised eyebrows & open mouths & 'no way!!' is something I love!

      Btw, a friend (a former BMW 3 series owner) is currently negotiating with the dealer for a V8 Genesis with Tech package. (He's telling me that V8 with Tech package with his choice color is somewhat in short supply in Texas)

      Scoff all you want, many many people are paying high-dollars for a Hyundai. Having a great build quality, long warranty & tremendous value for money seems to be the winning formula for Hyundai.
      • 6 Years Ago
      "What a poor and blatant rip off of the new E-class Benz. Hyundai should be sued for all their recent rip-off attempts"

      Ha ha, that's a funny one!

      Hyundai released first image of Equus about five month before Mercedes E-class hit the roads and now you call the Equus a rip off!?!?!

      What a jerk!

      • 6 Years Ago
      Although the Genesis is a sound car for the price, its styling does no justice for its mechanical prowess. This new Equus, however, looks quite stylish. If priced right, this could be a very tempting buy. It's quite a shame to GM and Ford give up on the full-size rwd market to Hyundai, a company once looked at as the joke of the car industry not too long ago.
      • 6 Years Ago
      10 years too late. No one wants a pretentious japanese cars with a V8. Times have changed.
        • 6 Years Ago
        Hyundai is so Japanese!
        • 6 Years Ago
        You fail on so many levels - lol!
      • 6 Years Ago
      BTW, you can mark my words. Hyundai-Kia will become a dominant force in the industry in the years to come, it already being a 400 ton gorilla. Many former GM-Ford-Chrysler people (some of them Koreans) are migrating to H-K, and things are fast changing at least in terms of R&D. I hate to say it, but I am thankful that I got out of the automotive industry in time. H-K is a tough competitor (the current chairman is tough as nails guy...somewhat reminiscent of Piech at VW), and while some readers of AB would sneer at H-K, I assure you many global competitors DON'T.
      • 6 Years Ago
      Accent
      Elantra
      Sonata
      Azera
      Genesis
      Equus
      ...that's a lot of sedans :)
      • 6 Years Ago
      $93,471 USD will be for the full spec long wheel base limousine(most expensive) in some South Korean media. Normal sedans will be much cheaper than the limo like current generation Equus.

      Current generation Equus price(including over 10% tax)
      base price : about $32,454 USD(45,160,000 South Korean Won)
      most expensive : about $65,303 USD(90,870,000 South Korean Won)
      the gap is about $33,000 USD.
      And, a full spec limo is about thirty million Won cheaper like this article.

      Equus has been for only Korean domestic and some asian country many years.
      If Hyundai will bring this car to state side, the limo may be excluded and starting price will be much cheaper.
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