Chrysler begins Employee Pricing Plus Plus to move cars, cars
Just about everyone in the automotive industry is struggling, but Chrysler is taking the brunt of the punishment. The Pentastar's sales were down 30% in 2008, and the prospects aren't so hot for 2009. In an effort to drum up dealer traffic, Chrysler is pulling out all the stops with its new Employee Pricing Plus Plus campaign. The name isn't very catchy, but if you have an inkling to purchase a Chrysler, Dodge or Jeep, this may be as good a time as any.
For starters, Chrysler is offering up its "been there, done that" employee discount. To make the deal that much more enticing, Chrysler is also offering cash rebates of up to $6,000 on 2008 models and $3,500 for 2009 models. On top of those two deals, Chrysler is also offering 0% interest for up to 48 months and another $1,000 in customer cash for using Chrysler financial. We're no dealer sales rep, but these are some big league incentives. Heck, it's almost a liquidation sale. If you're getting ready to log off your PC and head to the nearest Chrysler dealer, we regret to inform you that the Dodge Sprinter is not included in the program – sorry. The Employee Pricing Plus Plus program begins January 26, and it will likely run until people start buying Chrysler products.
[Source: Chrysler, Photo by Justin Sullivan/Getty]
PRESS RELEASE
Chrysler LLC Announces New "Employee Pricing Plus Plus" Program for All Customers
New vehicle customers receive employee price on all 2008 and 2009 Chrysler, Jeep® and Dodge vehicles
Customers also receive discounts of up to $3,500 on 2009 model year vehicles and $6,000 on 2008 model year vehicles
Zero percent financing is available for up to 48 months
$1,000 consumer bonus cash is available on most models when financed at Chrysler Financial or local credit union
New program is effective beginning on Jan. 26, 2009
Auburn Hills, Mich., Jan 22, 2009 - Chrysler LLC announced today that it will offer the new "Employee Pricing Plus Plus" program to all customers toward the purchase or lease of a new 2008 or 2009 Chrysler, Jeep® or Dodge vehicle. In addition to the employee price, customers will be eligible for cash discounts of up to $3,500 for 2009 model year vehicles and up to $6,000 on 2008 model year vehicles. Chrysler Financial is also offering zero percent financing to qualified customers for up to 48 months. Other finance terms and rates are also available.
"Chrysler is offering America the same pricing our employees receive through the new 'Employee Pricing Plus Plus' program with great savings off the Manufacturers Suggested Retail Price, plus cash discounts of up to $3,500 on 2009 models, plus zero percent financing through Chrysler Financial," said Steven Landry, Executive Vice President – North American Sales, Marketing, Mopar Parts and Service. "With affordable financing available and some of the best pricing we have offered in recent months, this really is a great time to visit a Chrysler, Jeep or Dodge dealer."
The "Employee Pricing Plus Plus" incentive program is available to all customers beginning on Mon., Jan. 26. Dodge Sprinter is not included in this program.
The new "Employee Pricing Plus Plus" program will be featured in a comprehensive ad campaign starting Jan. 26, and includes national print, broadcast and digital media. The overall campaign continues with the "Driving America" theme combined with the newly available Employee Pricing.
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Reader Comments (Page 1 of 2)
Sea Urchin 9:31AM (1/23/2009)
I have to say that of late i am seeing A LOT of Chargers and 300's outside. With this they will sell even more.
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mapoftazifosho 9:36AM (1/23/2009)
If gas were not an issue I would be in a Pontiac G8 GT or a Charger R/T.
Sea Urchin 9:38AM (1/23/2009)
Gas in not an issue any longer. It's very un-American of you not to think in a short term only.
moyoi 10:07AM (1/23/2009)
gas is not a problem, I refuse to let OPEC ruin my fun. Plus if I spend less on eating because I'm buying more fuel, I lose weight and ultimately lower my 0-60 and trap times. HAHA
notYou 10:26AM (1/23/2009)
Gas wouldn't be an issue, but unfortunately Congress (and now The Executive, FTW!) mandate that we are only allowed to get a majority of our energy resources from artificially expensive and economically/politically/militarily hostile locations and regimes.
If only we could produce energy at home (sigh)...but that's just not allowed.
I mean, how much do you would think bottled water would cost if you had to get it from the Middle East ?
notYou 10:37AM (1/23/2009)
Gas wouldn't be an issue, but unfortunately Congress (and now The Executive, FTW!) mandate that we are only allowed to get a majority of our energy resources from artificially expensive and economically/politically/militarily hostile locations and regimes.
If only we could produce energy at home (sigh)...but that's just not allowed.
I mean, how much do you would think bottled water would cost if you had to get it from the Middle East ?
Fernando 12:45PM (1/23/2009)
Gas isn't the issue. The issue is Chrysler cars suck and they all look as ugly as a newborn Jackal.
Avinash machado 9:34AM (1/23/2009)
Fiat's offer of partnership must have been a relief to the executives at Chrysler.
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mroverlord 9:36AM (1/23/2009)
The LX cars and trucks have always sold pretty well here in Texas. Even when they were still building Magnums they were hard to find because they didn't sit on the lot for long.
Unfortunately the over SUV'ed lineup is still suffering. A $44K Jeep Commander can be had for about $30k around here.
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Alex 9:37AM (1/23/2009)
"it will likely run until people start buying Chrysler products."
this is going to be a long promotion.
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MemphisNET 9:53AM (1/23/2009)
I've been very impressed with the 2009 Jeep Patriot North (Canadian only) and I'm considering purchasing one to replace my Neon which has done very well over the last 8 years. Autoblog, go get a 2009 with the new interior and do another review. 39/40MPG (Imperial, 4x4/FWD) on the hwy, a nice 5 speed manual, it's a pretty good bang for the buck. I do mostly highway driving, so the mileage was quite impressive for what it is.
The new Charger's interior is improved, but the 300 is still lacking if only because it's marketed as a premium vehicle. Totally fitting for the Charger, good, but nothing special for the 300.
I agree that there isn't too much to consider in the Mopar camp, I hope they can get their act together within the next 18-24 months.
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bduddy 10:25AM (1/23/2009)
I guarantee you we here in the US don't get that engine.
bmxmon 9:55AM (1/23/2009)
How about the challenger, is that included??!
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Chris 9:58AM (1/23/2009)
Throw in a 40 inch flat screen LCD TV and a kitten and you got a deal.
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mkM3 9:57AM (1/23/2009)
Since only the Sprinter is listed as exempt, I guess that means the Viper is included in the program? Although, $6000 off a Viper isn't exactly big-league savings. That's probably still above invoice price, which I think should be the starting point for car negotiations right now anyway.
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Stumpy 9:58AM (1/23/2009)
Even though I am in the market for a new car, there is not a single Chrysler, Jeep or Dodge I would want to buy. Does not matter how much they discount them.
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Keith M 12:14PM (1/23/2009)
I'm in exactly the same position. I would consider the Jeep Commander, if the mileage was not so horrible.
Dr. Nick 10:19AM (1/23/2009)
Is the Patriot really bad? A small 4wd Cherokee looking thing that gets decent mileage.
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Dr. Nick 10:21AM (1/23/2009)
Actually what about the Wrangler? Lots of 2008s on the lots around here.
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Tang 10:24AM (1/23/2009)
$6,000 off a SRT8 300C isn't too bad
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