• Jan 22, 2009
And the Grim Reaper -- better known as the global auto market slowdown -- claims a victim down under. Cadillac is not heading to Australia, this from the mouth of GM Holden boss Mark Reuss who made the announcement on Thursday. Given the current market conditions, he felt the timing was wrong to introduce Caddy, which would be a niche brand in Oz, into a tough market. As such, it is hereby "delayed indefinitely." Cars were already in-country for the planned February launch, but they'll be sent off to other RHD markets now. Reuss said that the dealers in Australia and New Zealand who had planned to carry Cadillac were in agreement on his decision. That comes as no big surprise, since it's likely none of them had any interest whatsoever in seeing shiny, expensive CTS-shaped dust collectors on their lots. The General's Australian business will now turn its attention to shoring up the Holden brand at home while it waits and hopes for the market to rebound. As for Cadillac, the door's open for a do-over, but only if and when the conditions are right. Thanks, Dylan!

[Source: CarAdvice]


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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      Sorry, Australia, Cadillac is really a great line and has really gone places in the past 5 years.
      • 5 Years Ago
      Hmmm, the 08+ CTS has gotten good-to-great reviews and I don't know of many negatives or detractors.

      Why wouldn't Aussies' like 'em?

      (Truth in advertising: I'm an 06 CTS-V owner, and a Caddy + GM fan!)
      • 5 Years Ago
      I hope this post comes through. No it was the only decision that Holden could make. It was a bad decision in the first place by GMNA to try and bring Cadillac here. The CTS-V could canabalise from some HSV sales not European makes. Also ther was the fear that the Cadillac could have pitiful sales and looking at the very poor Cadillac display at the last Sydney Motor Show, that was a very high probability.
      • 5 Years Ago
      MS Paint FTW
      • 5 Years Ago
      I'm very sorry to hear this given the great reviews of the CTS and the stunning upcoming CTS coupe (CTC?), CTS-V, SRX, and DT7 (STS + DTS single replacement model). I remember reading somewhere though that while many Australians who remember Cadillac remember it as a maker of super-floating Nimitz-class cars, most car buyers don't remember Cadillac in the first place; given this, there shouldn't be TOO much reeducation to do for potential buyers, so what's the deal?
        • 5 Years Ago
        "They should have decided to make a separate dealer chain..."

        There were (are?) planned to be sold through separate dealerships.
        In Oz the GM Premium dealerships currently sell Saab and Hummer. The Caddys where going to go alongside them.

        My local Saab/Hummer dealership and Holden dealership have the same owner, but the yards are a few k's apart.
      • 5 Years Ago
      hmm i wonder how a CTS-V would stack up over there?
        • 5 Years Ago
        I think it would do okay. The Escalade would probably sell okay, especially if they offered it with the Duramax.
      • 5 Years Ago
      A lot of the Australians I talked too weren't crazy about hearing of Cadillac coming their way anyway.. And it does make sense that "now" would be a bad time...

      Sal Collaziano
      http://www.cadillacforums.com
      • 5 Years Ago
      Swade will be happy :)

      Many Aussies I've talked to think Cadillac is too stuffy and only for nouveau riche jackasses. Plus, HSV and FPV sales are down, so there goes the luxo-sport argument.

      I personally love Cadillac, but I think this is probably a good move. Now, if only they would stop wasting money on pushing Cadillac in Europe.
      • 5 Years Ago
      Blimey.