• Jan 22, 2009
The Giants and the Patriots may be disappointed not to have made it back to the Super Bowl this year, but at least Audi will be back again. The German automaker aired a spot during last year's NFL championship game depicting the R8 supercar as a cameo in the original Godfather movie. During this year's game, however, Audi's commercial will feature action movie star Jason Statham behind the wheel of the A6.

Statham has carved out a niche for himself in Hollywood as the perennial getaway driver, and while he's driven all sorts of getaway vehicles in various films, the BMW he drove in the first Transporter movie was replaced by an Audi for the subsequent sequels. In the Super Bowl commercial, Statham will reportedly try getting away in a number of different luxury sedans before settling on a supercharged A6. We'll see if he manages to escape when the commercial airs on February 1, alongside Danica Patrick's spot for GoDaddy.com.

[Source: Automotive News – subs. req'd]


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    • 1 Second Ago
  • 20 Comments
      • 5 Years Ago
      Transporter 3.5?

      Sounds cool enough though. Can't wait!
      • 5 Years Ago
      Isn't he British? I guess he skipped history class when they were teaching about World War II.
        • 5 Years Ago
        If you are living that far in the past, then Audi, Porsche, VW, Mercedes Benz, BMW, Ferrari, Maserati, Lamborghini (double whammy) should probably not be advertising in the US anyway. Don't look know, Fiat is perhaps cooperating with Chrysler, and VW is too. Mercedes owned them for a while. VAG and BMW own more british nameplates than are still British-held.

        Or you could realize that it isn't 1945 anymore, and that the Marshall plan worked, and we're all decent friends now. Even those Japanese folks are getting along with us well, too, even after all that nuclear weapon stuff...

        Who knows how long, and how many lives on both sides it would have taken to end that war if they hadn't used them. We might not be so chummy now if it had gone that way, considering how horrific that fighting island to island in the pacific was.

        Live in the NOW, it might help you. History is important to learn from, but the key is to LEARN from it, not to still be living in it.
        • 5 Years Ago
        @Boxer: Well put.
      • 5 Years Ago
      The audi before those (last gen)


      IMO look better....these new model look too sharp and bloated.
      • 5 Years Ago
      Don't forget *cough* Cars.com *cough*
      • 5 Years Ago
      That sounds cool, as long as they leave the motor-oil-slick fighting alone. Once was different, twice was too much. :D

      I still like the out-take from The Italian Job, where Seth Green was mocking Statham's british accent and playboy demeanor. THAT was funny.
      • 5 Years Ago
      Definitely one of my favorite action movie stars. I'll be looking forward to this one!
      • 5 Years Ago
      Great thinking Audi. You tuck tail and run away from the ALMS when some credible competition finally shows up claiming the poor Economy is preventing you from spending money and than you go and throw millions at Superbowl commercials.
        • 5 Years Ago
        Apples and Oranges.

        This will come out of Audi of America's marketing budget, which is much, much different than whatever finances Audi AG has set aside for racing. Global companies don't just have random pools of money lying around for everyone to draw from. Everything is budgeted and planned well in advance. In fact, they probably had this lined up directly after the last Super Bowl.

        Audi is trying to establish itself as a household name associated with luxury, without being ostentatious, while trying to drastically to increase its US sales. The Super Bowl is a good way to do this and, if successful, will show a lot more ROI then what is, ultimately, useless spending on racing.

        And as Audi of America's sales number's clearly show, they know what they're doing.


        • 5 Years Ago
        Yeah, super bowl commercials so they can sell cars. They'll reach millions of people with a super bowl ad for however much they cost now ($2 million?).

        ALMS is a huge investment and I don't think they'll see nearly the return in car sales by running their cars there (especially since they don't have any TDI cars here, their diesel race cars were a huge success but they don't back it up and offer diesels here...yet)
        • 5 Years Ago
        Marketing $$$ does not rob from the Motorsports $$$/ budget. Audi is still running @ LeMans & DTM. They also will support the private ELMS team running the R10
      • 5 Years Ago
      I can't wait, to bad it's not the RS-6 either way I'm still exited
      • 5 Years Ago
      Damn, wish Statham was doing a Fiesta commercial, it would ooze bad ass-ness!
      • 5 Years Ago
      *in the midst of a car chase*
      Drunked Valentina - "I'm Hungry!"
      Frank - "Maybe you should've bought a sandwich instead of that vodka!"

      Ahh, great line.


      Jason Statham is practically synonymous with Audi in American movie goers eyes.
      I for one am anxiously waiting for this commercial!
        • 5 Years Ago
        Fair enough!
        • 5 Years Ago
        Whoops... Typos are annoying.

        *Drunken Valentina
        • 5 Years Ago
        Actually, "drunked" sounds more appropriate lol.
      • 5 Years Ago
      I'm sorry (well not really), but the first Transporter movie was way better than 2 or 3. But def. looking forward to seeing this ad.
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