2010 Mercedes-Benz E-Class gets AMG sports package

Click above for a high-res gallery of the Mercedes-Benz E-Class AMG sports package
For those more interested in the way their car looks or goes around corners than how fast it accelerates, Mercedes-Benz has announced an AMG sports package that will be optional with any powerplant available for the new 2010 E-Class hitting European showrooms in March.
Exact pricing depends on the engine chosen and will start at around 3,000 Euros (around $3900 USD). For that sum, the buyer gets a unique set of aprons along with side skirts and 18-inch AMG alloy wheels. We definitely prefer this sportier look to the more stately standard kit. Inside, a set of microfiber and faux-leather seats for your bum join a three-spoke leather-wrapped steering wheel with shift paddles for your hands and aluminum pedals for your Piloti-clad feet. Performance-oriented bits include a suspension drop of 15 millimeters along with perforated brake discs with silver-painted calipers up front. Sample the high-res gallery below and then check out the full press release after the break.
[Source: Mercedes-Benz]
PRESS RELEASE:
AMG sports package for the new E-Class: Even more emotive appeal and dynamism for the new business saloon
Affalterbach – With immediate effect, the new Mercedes-Benz E-Class is also available with the AMG sports package. This new, optional package includes sporty and dynamic features, some of which are not available individually. The AMG sports package can be combined with all engine variants and all E-Class design and equipment lines.
The new AMG bodystyling makes for a more sporty appearance and greater
emotional appeal. It comprises an AMG front apron with large cooling air intakes, striking AMG side skirts and an AMG rear apron. The exhaust tailpipes are further attractive features: in the four-cylinder petrol models these polished stainless steel tailpipes are of twin oval design , while four-cylinder diesel models have a single, oval tailpipe in polished stainless steel. All the six and eight-cylinder models feature twin, rectangular tailpipes of polished stainless steel integrated into the AMG rear apron.
Other eye-catching details include the completely newly designed 18-inch AMG light-alloy wheels, which are painted in sterling silver with a high-sheen finish and are shod with 245/40 R 18 wide-base tyres at the front and 265/35 R 18 tyres at the rear. Perforated brake discs and silver-painted callipers bearing the Mercedes-Benz logo at the front, plus the sporty DIRECT CONTROL suspension lowered by 15 millimetres, are also included in the AMG sports package as standard.
Sports seats and an AMG sports steering wheel with DIRECT SELECT shift paddles
The interior features of the AMG sports package impress with a combination of sportiness and style. Thanks to their optimised contours, the front sports seats provide outstanding lateral support when cornering at speed. The new material combination of DINAMICA microfibre/ARTICO man-made leather with light-coloured, twin decorative seams for the seat upholstery, door armrests and centre console lend a touch of enhanced quality to the interior. The AMG sports package also includes floor mats with AMG lettering, a sports pedal cluster in brushed stainless steel with rubber studs, a black roof lining and a shift/selector lever in nappa leather with chrome highlights. Perfect control is ensured by the AMG sports steering wheel with three spokes and a newly designed rim in nappa leather. In models equipped with an automatic transmission, the gears can be shifted manually using DIRECT SELECT shift paddles. The AMG sports package also includes the manual "M" transmission mode.
Depending on the engine variant and the design and equipment line, the AMG sports package costs between 2915 and 4046 euros (incl. 19 % VAT). It is available from the market launch of the new E-Class in March 2009. The AMG sports package is available for numerous Mercedes-Benz models and is proving increasingly popular, not least thanks to its attractive combination of features and favourable price/value ratio.











Reader Comments (Page 1 of 3)
Jake B 7:37PM (1/21/2009)
Really too bad this car doesn't look more like the concept.
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Flashpoint 9:16PM (1/21/2009)
Why would they put a numeric keypad on the radio console if they have that little dedicated keypad holdover from the S550 on the arm rest?
The interior looks too much like Audi... I was hoping for a remake of the S550/CL's interior.
and the exterior makes less sense.
Hyundai Sonata rear-lights?
fog lamps that look --- like that?
I was excited about buying this car but now.... I'm not so much.
firstplace 10:42PM (1/21/2009)
the car screams " an old person this way rolls"
Cole Mitguard 1:29AM (1/22/2009)
I saw one of these in Vegas this weekend, all the badges were covered, but I caught up with the Driver and talked for him a little bit... Im not sure if it was just cause the limited amount of camo they had on it or what, but it really didn't look all that great. But then again, I think that the E-Class should have a little more stately appearance than the C class, or even the 5 series it competes with... just my opinion this one looks like its trying to become some kind of sport sedan
chester 3:54AM (1/22/2009)
The keypad on current MBZ radios allows you to directly enter the numbers of a radio station. For example, if you want to tune into 102.7fm you push *1-0-2-7. Also the numbers are needed to dial the pre-wired cell phone. I'm glad most people aren't diggin' the new E-Class. That way it should be cheaper to get a 2 year old lease return.
PaulPaul 7:01AM (1/22/2009)
and there is a big clock to the left of the speedometer, WTF
Smegley 7:33AM (1/22/2009)
This car is to the automobile design as Roseanne Barr is to Hooters.
Hike15 7:38PM (1/21/2009)
why does it say e500 on the back?
they dont use that anymore, it should be e550
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P.V. 7:42PM (1/21/2009)
I'm pretty sure that's a European model. The S550 in the US is called the S500 in Europe, so I guess the nomenclature is analogous with this too.
2004m3driver 7:43PM (1/21/2009)
Thats odd, because AMGs would say E55. A E500 would be the base model and an E550 would mean it has some minor upgrades.
P.V. 8:09PM (1/21/2009)
@2004m3driver:
This isn't an actual AMG model. It's an appearance package. Thus, the nomenclature is standard Mercedes-Benz, not standard AMG.
E550 isn't necessarily a step up from E500. In fact, they're the same model sold under different names in different countries (E550 in US, E500 in Europe).
P.V. 7:41PM (1/21/2009)
I really liked the look of the ConceptFASCINATION. The shooting brake design was very cool. Now look what we get: the ConceptFASCINATION schnoz mashed onto the second-generation Infiniti Q45. The interior doesn't look that appealing either. Thankfully Mercedes-Benz had the good sense to replace the dated 5-speed transmissions with 7-speeds.
Also, I'm not sure what this AMG appearance package is for. Audi S-line appearance package : actual Audi S model :: M-B AMG appearance package : actual M-B AMG model? Can someone clear this up?
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Kumail 7:44PM (1/21/2009)
that interior looks so cheap!
the front looks decent in that color but i don't think any color can cover up the ugly of the back....
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CarbonBlack 8:38PM (1/21/2009)
Here are some Higher Res Interior pics.
Autoblog's pics make it look a lot worse than these other pics.
Having said that, the interior is still poor for a Mercedes!!!
http://www.netcarshow.com/mercedes-benz/2010-e-class_amg_sports_package/
tizzyd 7:44PM (1/21/2009)
why does it say the seats are faux leather? faux leather on a 70 grand car? come on merc.
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JD 7:54PM (1/21/2009)
Not bad for an extra $4k, but I would take the 5-series over this without hesitation.
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Vetmstr 7:55PM (1/21/2009)
OMG it still has a foot opperated emergency brake.....wow
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Brent Malesich 3:12AM (1/22/2009)
Apparently you need to step up to a Buick LaCrosse to get a push button emergency brake!
Eric 8:06PM (1/21/2009)
Only $3900? Wow, MB must be in trouble.
Styling is awful, are they going for Lexus/Hyundai? Also, the interior looks like a total BMW rip off. Ironic that the Japanese have spent the past two decades copying the Germans and now it is the other way around.
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Michael 12:36AM (1/22/2009)
It's because the Japanese copied the Germans when their design was better; meanwhile, the Germans have slowly veered away from what they used to be (obviously). They are, in a way, copying themselves.
Where this E-class comes in I have no idea, however!