Click above for a full high res gallery of the new SMS Signature Series 570 Challenger

Steve Saleen wanted to show us that his new company is going to be a little different than the old one. So to launch his first production model under the SMS badge, he rented out an Orange County night club and had a rave. Very unlike the Saleen launches we've attended in the past. After a couple hours of drinking and dancing, the cover was pulled off the first SMS 570 Challenger and we got to see the car in the flesh for the first time. Although the lighting made photos a little tricky, we have to admit it was a heckuva lot more fun than just seeing it at an auto show press conference.

The launch felt a bit like a wrap party, for the crowd was mainly comprised of SMS staff and Saleen family members celebrating the completeion of SMS 570 Challenger numero uno. While we would have liked to take it for a spin, we were told that the car is heading to a certain big auction in Arizona so they don't want to risk damaging it. It was honestly enough to just see it for now. The SMS 570 Challenger is mean, with revised body panels and those soon-to-be-trademark red butterfly induction hood flaps. The car was done up in a shade of purple that winks at the original Challengers of the '70s. While similar, it has a different name to reflect these more politically-correct times -- Plum Insane -- and looks great on this car.

That's where any semblance of political correctness comes to a screeching halt. The SMS Signature Series 570 Challenger takes the already potent Chrysler 5.7L Hemi V8 and supercharges it to category 5 hurricane status. The base setup raises horsepower to 500, while the top-shelf tune is good for upwards of 700 hp. There are also a host of suspension, brake, and interior changes to make the package a complete turnkey supercar. Production is set to begin at the end of January, with prices expected to be in the $60,000 to $70,000 range. 2010 SMS Mustangs and Camaros should follow later this year, according to Steve. There's a full press release after the jump and a gallery of high-res pics available by clicking any image below.

Related GallerySMS 570 Challenger debut

Related GallerySMS 570 Challenger media pics

Live photos copyright ©2009 Frank Filipponio / Weblogs, Inc.


PRESS RELEASE

Steve Saleen and his company SMS are well on the way to production with the first vehicle in
the line of Signature Series ultra-high performance vehicles. The SMS 570 Challenger will
be the first vehicle with a host of aesthetic and functional innovations including the patented
SMS Red Butterfly Induction™ hood and a full compliment of SMS ultra-high performance
components including: drivetrain, suspension, aerodynamics, tires, wheels and interior.

"When you combine Steve Saleen and Dodge Challenger you get the pairing of two
powerhouse automotive icons." - Edmunds/Inside Line


Steve Saleen presents the SMS 570 Challenger

The fully certified and street legal SMS 570 Challenger and SMS 570X Challenger will be
based off the 2009 Dodge Challenger R/T platform and will feature a SMS designed and
engineered SMS 296 Supercharger atop the 5.7L Hemi, with power ratings from 500 to over
700 horsepower respectively.


Steve Saleen presents the SMS 296 Supercharger

"Who wants a Steve Saleen Supercharged Challenger? We Do!" - Dodgepedia.org

The MSRP's for the 2009 SMS 570 Challenger and SMS 570X Challenger are targeted to
start at $60,000 to $70,000 respectively with production commencing in 2008. Both models
will carry a bumper-to-bumper factory warranty.

This is an exciting opportunity for the Mopar community to finally take part in the ultra-high
performance niche production vehicle market! So act now to reserve yours.

"We're big fans of Steve Saleen. He's created some pretty incredible Mustangs over
the last 25 years, and any guy that successfully builds his own supercar gets major
props in our book." – Autoblog


Steve Saleen presents the SMS 570 Challenger

Each of these limited edition vehicles will be personally signed by Steve Saleen as part of the
Signature Series product line, complete with unique badges and graphics. Production
numbers will be limited per year depending on the model, so the opportunity to be one of the
few owners is limited to a first come first served basis. So act now, by placing your pre-
production orders though any Dodge dealer in the US. Or call us directly for more details.


SMS

We are a niche manufacturer of lifestyle ultra-high performance vehicles, technical
performance parts, lifestyle accessories and apparel. We design, engineer, test, certify,
manufacture and assemble all our own products and vehicles.

"I am drawing upon 25 years of rich experience in the automotive industry to address
the rapidly expanding global market of automotive lifestyle vehicles, technical
performance parts, accessories and apparel" explains Steve Saleen, Chairman and
CEO of SMS.

For more information please contact our sales department at: (714) 400-2121 x:216

www.smssupercars.com