NHTSA says that as many as 25% of the recall letters sent by manufacturers are ignored by customers and the plan was to help the public respond to recalls more often. The problem is the recall notices being sent through the NHTSA program are keyed to vehicle year and make, not to the individual model or a specific configuration. So owners were getting notices of every 2008 Toyota recall, for example, even if they had an unaffected Toyota model.
Consumer groups are upset, claiming that this makes car owners more likely to ignore notices because there are so many coming through that don't pertain to them. NHTSA says it will take another look at how they are running the program and make changes if necessary.
[Source: Kicking Tires]