- Jan 16, 2009
Iacocca and Davis, Jr. -supported consortium seeks $50M to rehab Detroit 3's image
The $50 million would fund a marketing effort aimed at convincing Americans to take another look at General Motors, Ford, and Chrysler. The advertising would be augmented by a cable TV documentary and a Davis-helmed "American Drive" magazine. Former Chrysler chairman Lee Iacocca thinks it's a dandy idea, and has even lobbied on Kelmenson's behalf to auto executives. While they're flattered by the attention and support the idea, honchos at General Motors, Chrysler, and Ford have passed on bankrolling it. While we're not able to throw any money at it, either, Detroit's perception versus reality gap is a palpable problem, and it would be nice to see some of the buying public receive a more up-to-date education.