2010 Lincoln MKT will start at $44,995; EcoBoost, AWD add five grand

Ford just announced pricing on the 2010 Lincoln MKT we saw earlier this week at the Detroit Auto Show. The Ford Flex's big brother will go on sale this summer for a starting price of $44,995 with the base V6 and front-wheel-drive. EcoBoost and all-wheel drive together add five grand to that total, so prices for the premium model start at $49,995. You can get AWD by itself though, along with the base 3.7L, at $46,990. While all MKTs will come with tons of standard features, the company is also offering a few options.
For instance, the Elite Package will be available for $5,000, which includes a bowl of alphabet soup with things like Adaptive Cruise Control (ACC), Collision Warning with Brake Support (gives the driver a "head-up" warning on the windshield), Blind Spot Information System (BLIS), Cross Traffic Alert (BLIS for backing out of a parking space), Voice-activated Navigation, and a power-opening Panoramic Vista Roof. Stand-alone options will include Active-Park Assist (literally "steers" the MKT into a parallel parking spot while the driver controls the throttle and brakes), 20-inch polished wheels, a DVD system with dual headrest-mounted LCDs, second-row buckets that are heated and cooled, a second-row console-mounted refrigerator, and class III trailer-towing capability.
A fully loaded 355-hp EcoBoost AWD MKT should come in around $55,000, or a few thousand less than a similarly equipped Audi Q7. The Lincoln promises better fuel economy, more interior space and some features you can't even get on the Audi, like the Active-Park Assist. There's a full press release after the jump and our gallery of the MKT from Detroit available by clicking any image below.
Gallery: Detroit 2009: 2010 Lincoln MKT live
Live photos copyright ©2009 Frank Filipponio / Weblogs, Inc.
PRESS RELEASE
ALL-NEW 2010 LINCOLN MKT DELIVERS MORE FEATURES, CLASS-LEADING FUEL ECONOMY FOR UNDER $45,000
- The 2010 Lincoln MKT, equipped with an extensive list of enticing equipment, will arrive this summer priced at $44,995 (including destination) for the front-wheel drive model; equipped with a premium engine and all-wheel drive, prices start at $49,995
- The Lincoln MKT offers two fuel-efficient engine choices: a proven 3.7-liter V-6 designed to deliver an estimated 268 horsepower or a new Twin turbo 3.5-liter V-6 with EcoBoost™ able to deliver an estimated 355 horsepower while delivering best in class fuel economy
- Further growing the brand's momentum and joining the all-new flagship Lincoln MKS sedan and updated 2010 Lincoln MKZ, the 2010 Lincoln MKT three-row crossover will be available in dealer showrooms in late summer 2009
DETROIT, Jan. 14, 2009 – Lincoln MKT, a distinctive new premium crossover, will be available in late summer 2009 with a long list of standard comfort, convenience and technology features that make it an exceptional value.
Starting at $44,995 for the front-wheel-drive model, the three-row Lincoln MKT brings to the luxury market standard luxury features, quality interior appointments and design, class-leading fuel economy and a distinctive new exterior that embodies a fresh interpretation of Lincoln design DNA.
Similar to the flagship Lincoln MKS sedan, the new three-row Lincoln will offer customers an enticing mix of inviting luxury and useful technology. The base model will come well equipped, with a list of standard features that include:
- SelectShift six-speed automatic transmission with paddle shifts
- Eight-inch, color touch-screen for audio and HVAC control
- Rear view camera
- 20-GB hard drive for music jukebox music storage
- Intelligent Access with Push Button Start
- SecuriCode™ Keyless Entry Keypad
- Adaptive Headlamps with High-Intensity Discharge (HID) Lamps
- Auto High Beams
- Rain-Sensing Wipers
- Reverse-sensing parking assist system
- Power opening / closing rear liftgate
- 12-way powered, heated-and-cooled front row seating
- Adjustable pedals
- Heated second-row seats
- Three-zone HVAC
- Ambient lighting
- Panoramic Vista Roof featuring two large glass panels
- 19-inch Premium Painted aluminum wheels
- Integrated spotter mirrors
- And a comprehensive, complementary list of active and passive safety features designed to help protect both driver and passengers.
In addition to a front-wheel drive powertrain, the Lincoln MKT will also be offered with all-wheel-drive. The AWD model with the normally-aspirated, 3.7-liter engine is expected to carry a starting price of $46,990 when it arrives in dealerships this summer. Compared to a similarly priced Acura MDX (the segment leading in sales volume), the Lincoln MKT offers far more interior space, better highway fuel economy and features consumers want, such as adjustable pedals, rain-sensing wipers, auto high beams and the connectivity of SYNC.
The 2010 Lincoln MKT will be available with a premium, 3.5-liter V-6 EcoBoost powertrain as well, and all EcoBoost models will be fitted with AWD. The direct-injection, twin-turbo, 355 horsepower engine is expected to deliver not only best-in-class power but also best-in-class highway fuel economy, superior to both the Acura MDX and Audi Q7. The 355-hp Lincoln MKT will have a starting price of $49,995. Acura does not offer a premium engine upgrade in the three-row MDX.
Lincoln MKT buyers looking for more luxury and convenience features can choose the Elite Package, priced at $5000. The Elite package includes:
- Adaptive Cruise Control (ACC): A system that allows the driver to set and maintain vehicle speed, while radar monitors traffic ahead. This optional system automatically adjusts speed and slows the vehicle to maintain the set distance behind traffic ahead.
- Collision Warning with Brake Support: A system enabled by Adaptive Cruise Control that provides the driver with a "head-up" display that flashes on the windshield when the system senses slower moving traffic ahead. If the driver doesn't respond, the system will pre-charge the brakes to prepare the vehicle for a more aggressive stop.
- Blind Spot Information System (BLIS™): BLIS is a radar sensor on the outboard rear quarter panel used to monitor the traditional blind spot areas and can notify the driver with a warning indicator light in the corresponding side view mirror.
- Cross Traffic Alert: Utilizing BLIS sensors, the Lincoln Cross Traffic Alert helps detect approaching traffic when backing out of a parking space. When the vehicle is in reverse and senses traffic, mirror warning lights illuminate and audible signals sound.
- Voice-activated Navigation: An advanced, next-generation system with an internal hard-drive for map and point-of-interest information storage and an updated THX audio system with exclusive new feature – Neural Surround – that helps improve audio reproduction from compressed digital formats.
- Power-opening Panoramic Vista Roof
Stand-alone options available on the 2010 Lincoln MKT include:
- Active-Park Assist: Available on EcoBoost-equipped vehicles, this Lincoln-exclusive system literally "steers" the Lincoln MKT into a parallel parking spot while coaching the driver through conventional throttle and braking inputs.
Active-Park Assist employs an ultrasonic-based sensing system, as opposed to video camera-reliant competitive offerings, to detect edges of adjacent objects to calculate optimized trajectory and making hands-free parallel parking a breeze. It works at the touch of a button, requiring less driver programming and reducing the risk of selecting an inappropriately sized parking space. - 20-inch polished wheels
- Dual, headrest mounted DVD family entertainment system
- Second-row, heated-and-cooled bucket seats with power lumbar
- Second-row, console-mounted refrigerator
- Class III trailer-towing capability
A full-equipped, twin turbo 355-horspower Lincoln MKT is expected to cost approximately $55,000, placing it thousands less than a comparably equipped Audi Q7. In addition, the Lincoln offers better fuel economy, more interior space and class and exclusive features like Active-Park Assist not available on the Audi Q7.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com.







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Reader Comments (Page 1 of 4)
The Other Bob 12:02PM (1/15/2009)
It aint cheap, but isn't surprising compared to similar sized and equipped competition.
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firstplace 8:17PM (1/15/2009)
It really is the Lincoln of minivans.
Cash 4:32AM (1/16/2009)
I'm a Ford nut, but why would anyone buy this when they can get a Q7 for the same price?
I dunno Mullaly... 45-50k is pretty steep if you ask me.
Serge 12:04PM (1/15/2009)
I don't know why the Autoblog community doesn't like this car... I think it's very elegant for an SUV/Wagon. The interior looks amazing from the photos, and it probably rides very nicely. The EcoBoost with AWD will make this car pretty fast even compared to high-powered V8 German rivals. Anyway, I would buy this if I need a big car to haul the family.
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Jared 12:14PM (1/15/2009)
The grille is just awful. Overwrought. Too big.
I like SUVs. I like wagons. I don't see the point of a cross-over -- heavier than a wagon, drives like an SUV, but can't go offroad.
Finally, there is just no way Lincoln is going to sell many of these at $50k. It is horribly overpriced.
Smegley 12:15PM (1/15/2009)
I like the MKT just fine, but that base is about 8k too high, and the loaded top end is about 5k too high. These will not move at those prices.
Matt 12:25PM (1/15/2009)
I don't think the MKT's grille is any larger than the Q7's, it's just that we're finally used to the Audi's design theme, and Lincoln has long been struggling for a common design language. Unfortunately, if this is what they've come up with, I'm guessing these won't be flying off dealer lots. I was at the Detroit show and the general impression was, "wow, really nice, except for the front grille." Sounded awfully familiar (insert any random Acura vehicle or Honda Truck here).
jcar302 12:38PM (1/15/2009)
I don't like it becuase it looks like a hyundai sante fe with that little rise in the lower window like towards the rear.
This is one of those vehicles that looks like they didn't ask anyone what they thought before deciding to produce it.
garlinski 12:46PM (1/15/2009)
it's probably not that we don't "like", it's just that it isn't that beautiful. personally, when I look at say a Buick Enclave, it has clean lines and isn't too polarizing, something that MB and BMW do on a normal basis. The MKT is too polarizing. If I personally wanted an vehicle to finance over 6 years, this wouldn't be the one I would plunk down $45k+ for it. $45k can buy me a nice used MB GL and it won't look strange 5yrs down teh road.
All that said, I don't have $45k to plunk down on a car anyway. So my opinion may not really count.
Serge 1:05PM (1/15/2009)
@garlinski
I don't know what world you live in, but here on earth the MB GL starts at $60,000... even the base V6 ML is over $47,000. And while the ML is not "too polarizing", the GL does bring up a WTF when I look at it. Don't get me wrong, I like MB cars. I think the GL is a great car when loaded with the 5.5L V8 and all leather interior, but that'll cost you around $80,000.
Anyway, I think Ford and GM are make really amazing cars lately. I personally think their interiors are better than any Japanese cars and on par with ultra-expensive European rivals. And they're cheaper because the're build here.
Judy Zik 4:20PM (1/15/2009)
I have to at least give them credit for doing something different. No way you would mistake this for a Toyota. I also think the pricing is a bit over the top but pricing is always just a game with new vehicles. They will hook the people who are nuts to have the first one for as much as they can get. Then in 6 months to a year incentives will bring it down to the price a sane person would want to pay. I really want to know just what it is going to cost to add the I'm too lazy to park feature as a stand alone option. It is like a tax on the lazy.
Gregg 12:10PM (1/15/2009)
I don't not like this car, but Lincoln errs in making a CUV/SUV that looks more like a long wagon. The wagon look killed the Taurus X, the first SRX, and Chrysler Pacifica. None of those were any less "CUV" than the others out there, but people just did not prefer that look. This one will likely not buck that trend. People shun hatchbacks too for sedans, even though the hatchback makes much more sense. This is a bad move on Ford's part at this time. Had they shaped it a bit more like the MKT concept, it would have stood out. Outside of the grill, this is a station wagon yawn. No one sees the Audi that way. More practical (like the Taurus X was compared to the Edge) doesn't always cut it.
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Dude 12:13PM (1/15/2009)
Ha ha ha ha!
Good luck with that Lincoln.
I see $10,000 cash back in your future.
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Mazda FTW! 12:14PM (1/15/2009)
WHAT? So if I choose the Ecoboost and AWD it's gonna cost me almost $65,000 CAD??? For a Ford CUV?
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zamafir 1:58PM (1/15/2009)
Indeed, should be fun to see how it sells, esp with autobloggreen not having issues managing 30mpg in the Q7 TDi (though audi claims 25 on the highway) which will be on sale shortly for... get this.. about the same price as the MKT (an audi of north america rep quoted me around $48,000) mentioned. So sure, it is fun to compare an ecoboost to the 3.6L Q7 and ignore the fuel efficent 3.0L TDI that will be on sale at the same time as the MKT if you're looking to slight an article, a little less fun if you're trying to be a little more real.
C.W. 2:06PM (1/15/2009)
actually... if you read the article... you will see that a fully loaded AWD Ecoboost will run you $55,000.. which is much cheaper than its segment rivals. everyone on here cries about this thing being 'too expensive' but they must have no clue what the main competitors are. this is a class leader in price and content. if you think it's too expensive it's because you ARE NOT THE TARGET BUYER!!! .... sheesh.
zamafir 2:14PM (1/15/2009)
@CW: Per the article and autoblog: "Ford Flex's big brother will go on sale this summer with V6 and all-wheel drive add five grand to that total, so prices for the premium model start at $49,995."
An Audi Q7 with the 3.6L V6 and Quattor (standard not an option) is $43,500 to start. So yes we're reading what's posted. At the top end the MKT will most likely be cheaper by a few grand than a fully spec'd 3.6L or more accuratly a fully spec'd 3.0TDI (better mpg, more power, just as the ecoboost offers over the regulr 6). So the question is then, is it worth a few grand less than an Audi. Oooh and for fun there’s a Hybrid Highlander Limited in my garage which is… you guessed it, right in the price range we’re talking. No need to be cynical when we’re talking valid points .
jv2k 12:16PM (1/15/2009)
Damn it, it's grown on me. Whereas before the grill looked to big, now it just... fits... and the rest of the car does too.
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Shiftright 12:17PM (1/15/2009)
Wonder what happens to the 'alphabet soup' in 5 or 6 years or 80k miles when stuff starts to break down.
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C.W. 2:09PM (1/15/2009)
buyers in this segment really dont concern themselves with such things because frankley, they've moved on to the next 'toy' way before 80,000 miles. and besides, with recent quality gains from Ford, I would put it up there with the best... even when the miles start stacking up.