• Jan 15, 2009
Click above for high-res image gallery of the 2010 Ford Taurus

Ford has launched its mini-site for the 2010 Taurus, and in addition to including images of its new flagship sedan in all available colors (see updated gallery below), a clue has been discovered that may shed some light on the rumored return of the much loved SHO model. Mousing over the word "GALLERY" will produce a drop down menu at the bottom of which is a selection called "PERFORMANCE SERIES". Mouse over that guy and the message "COMING FEBRUARY 2009" is revealed.

The 2009 Chicago Auto Show occurs in February, which suggests that Ford will be debut this "Performance Series" of the Taurus in the Windy City. Will it be the SHO? We don't know, though prior spy shots of a SHO-badged interior suggest an affirmative on that one.

When Ford debuted the new Taurus at the Detroit Auto Show this week, mention was made of both the standard 3.5L Duratec V6 and the "optional availability of Ford's advanced EcoBoost 3.5-liter V-6, with an announcement regarding availability soon." So we expect that Ford will debut the 355-hp EcoBoost V6 in the Taurus at the Chicago show, but that doesn't necessarily mean it will be be wearing any Super High Output badges. Ford seems keen on building the EcoBoost brand name, as "EcoBoost" will appear alongside the Lincoln MKS, MKT and Ford Flex when those new models are ordered up with the same advanced engine.

Frankly, we hope Ford just calls it the EcoBoost Taurus and leaves "SHO" alone for now. The 2010 Taurus may share a name with the one that was offered with a Yamaha V6 back in the '80s and '90s, but the new one is a much larger, heavier car that's ill-suited for sport sedan duties. We'll reiterate our wish once again: a Fusion SHO tuned by SVT with a manual or dual-sequential gearbox, front-wheel-drive, weight saving measures and a small EcoBoost four-cylinder capable of producing a reverential 220 horsepower and return well over 30 mpg on the highway. But that's just us.


[Source: BringBacktheSHO.com, Ford]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 42 Comments
      • 6 Years Ago
      This Taurus is truly the most impressive product that Ford has produced in recent memory. This is a boon for the used car market and guys like myself that can not afford to purchase this beauty brand new. Unfortunately for me, I will have to wait 2 years to pick one up at my local Ford dealer used lot loaded with low mileage for around $11,995 then drive it for a few years, keep it in nice condition and sell it for $8000 by private owner. I love this car!
      • 6 Years Ago
      Hmm... 4.0 ltr Ecoboost V6 with 400HP and AWD?
      • 6 Years Ago
      Absolutely beautiful! I am so glad they finally decided to use that concept car (name?) from a few years ago. This will reestablish good brand equity on the Taurus~
      Yes it is large, but the original Taurus SHO was as large as its full size European competitors. Today, the car market has sub-segmented to Mid size and full size. I agree that Mid Size (Fusion) is where the SHO should be, but a new Taurus "SHO" version should steal a few customers from the larger BMW and Mercedes cars... just like the original SHO.
      • 6 Years Ago
      Couldn't agree more about the SHO nameplate. I know Ford doesn't have a lot of money to throw around right now but that Fusion to inherit the SHO name you suggested sounds brilliant and Ford has most of the pieces already. The restyled Fusion looks much better and they could even black out the grille and other chrome pieces for the SHO model.

      Manual transmission is a must.
        • 6 Years Ago
        Why wouldnt you just make an SVT fusion and leave the SHO name where it belongs?
        • 6 Years Ago
        Jason, let me agree and add to that....... black out some of the chrome pieces, color coordinate some of the other chrome pieces. Could look GREAT! (where's a good photoshop image when you need one!)

        And, I agree. To be proper, any vehicle wearing the SHO badge should have a manual transmission option.... but in this electronic day and age, and for the 2010 Taurus SHO at least, I'm sure it will mean simply paddle shifters on the steering wheel.... just not the same.

        • 6 Years Ago
        YES! manual transmission or throw it off a cliff and walk away!
      • 6 Years Ago
      I saw that just today on the Ford website. I was looking to see if they had any mention of the upcoming Taurus SHO, and stumbled across that. (didn't put it together that that date would coincide with the Chicago Auto Show, though... ooops)

      The original Taurus SHO was such a good marketing car for Ford. Far more so then cars like the Ford GT have been for them now. Back in the day, _everyone_ knew what the SHO was, and it promoted the Taurus and Ford with simple word of mouth and reputation, the best type of advertising for building a company's image.

      Can't wait to see what it looks like!



      • 6 Years Ago
      hopefully this one will be good cause the last SHO was flawed.
      • 6 Years Ago
      I'm WAITING!
      • 6 Years Ago
      An SHO fusion would be compelling, but speed isn't really the type of thing people who buy mid-size appliance type cars (like the camry) want anything to do with. I'd be happy with performance next-gen focus, however.

      -- I just really hope that the US guys keep their grubs off the Focus development. Ford Europe does such an excellent job at making nice cars.
        • 6 Years Ago
        I agree the new SHO should be based on the Fusion. Making the Taurus an SHO is kind of like Toyota making a high performance Avalon. Just doesnt make a lot of sense for its current size.
      • 6 Years Ago
      So... This is a sort of ugly Mondeo then is it? The features line up, but I can't find any references as to the platform used. I suspect it's some sort of variant of the EUCD platform developed by Volvo. If it isn't then this'll ride like most American cars.
      • 6 Years Ago
      You know what it should be? The Yamaha 4.4 liter V8 found in the Volvo S80 V8. This would be ironic since it's an engine that was loosely based on the last SHO Taurus w/ it's diminutive 3.4liter V8. If they turbo'd the 4.4 (having to likely reduce displacement to 4.2 or 4.0 for compression reasons unless they went Direct Injection a la BMW/VAG/GM). They could easily get 400hp and 400 lb of torque!
      DO EEEEET SVT!!! I am almost betting on this IF they do an actual SHO model. It would give the G8 GXP a run for its money since it would have AWD. They'd need a true twin-clutch auto-manual though....
      • 6 Years Ago
      I'm just hoping that somehow there's a manual trans in there. Not likely, I'm willing to bet it'll have ecoboost, the paddle shifters that they're coming out with on the MKS and 20" wheels.

      I'd be surprised to even see suspension upgrades, but I think that's more likely than a manual.
        • 6 Years Ago
        I know. But it still had the Yamaha engine et all and even then the sight of these automatic SHO's still makes my stomach turn.
        • 6 Years Ago
        If they dare stick a "SHO" badge on a this new Taurus with Eco boost and a slushbox I will be tempted to go down to my dealer and peel them off. That is just so wrong. Either make a real SHO or leave the badges in storage until you do.
        • 6 Years Ago
        Not a big fan of the automatic either, but on a big American muscle sedan, it doesn't seem that heinous as you're all making it out to be. It isn't a sport compact, its a big highway cruiser with a decent supension setup and a powerful engine.

        Little{ish} known fact: Steve McQueen preferred his road cars to have automatics. You can check out two of his cars in the basement of the Peterson auto museum.
      • 6 Years Ago
      Now I know why those press shots look so good. It's not a real car, it's a rendered 3D model.

      The actual photos of the car show body panels that don't line up and far less detail in the paint.
        • 6 Years Ago
        I only saw two panel fitment issues, the bumper and the trunk lid. The hood looked weird too but I want to say it looks like it was slightly open.
    • Load More Comments