• Jan 14, 2009
Click above for a high-res gallery of the Cadillac Presidential Limousine

President Obama will inherit a lot of things when he takes the oath of office on Tuesday. So good, some... not so good. And while his new digs on Pennsylvania Avenue are the same as his predecessors, his ride has been thoroughly refreshed for the 21st century.

With fuzzy spy photos of the new presidential limo out in the open and Obama's inauguration less than a week away, Cadillac has finally released official photos of the Command-In-Chief's new ride. As expected, the new limo inherits Cadillac's current front- and rear-end design cues, but the overused fender vents on civilian Caddies are notably -- and thankfully -- absent. The back compartment where our new CIC sits is equipped with all the communications gear needed to stay in touch, and while we're picturing a few LCD screens, lots of buttons and a big red phone that silently rises from the center console, all we can do is imagine.

As expected, Cadillac hasn't released much in the way of details about what's underneath and inside the behemoth for security reasons. But speculation says that some of the General's heavy-duty truck platforms are used to support the immense mass of armor carried by the Cadillac Presidential Limousine. Of course, GM put out a press release that covers a few of the Caddy's features and includes a brief history of the automaker's involvement with shuttling Presidents around since World War I. Check it out after the jump, along with an unauthorized illustration of what you could find inside -- assuming your Secret Service application wasn't denied.



PRESS RELEASE

An American Tradition Continues: New Presidential Era Begins With a New Cadillac Presidential Limousine

President Obama to Christen New Car at Jan. 20 Inaugural Parade

WASHINGTON – As Americans celebrate the inauguration of a new president of the United States next week, another new Cadillac will grace Pennsylvania Avenue to lead the proceedings. President Barack Obama will ride in an all-new Cadillac Presidential Limousine, continuing a long tradition of Cadillac limousines that have served many U.S. presidents.

"Cadillac is honored to again provide a new Presidential Limousine," said Mark McNabb, North America vice president, Cadillac/Premium Channel. "This is a great American tradition that we're delighted to renew with an all-new car featuring the best of Cadillac's dramatic design and technology."

The image of an American president greeting crowds from a Cadillac limousine dates to President Woodrow Wilson and the early days of the automobile, and continues into a historic new era. The latest Cadillac Presidential Limousine is a completely new design, succeeding the DTS Presidential Limousine that debuted in 2004. The new car incorporates many of the dramatic design and technology features of new and highly acclaimed Cadillac vehicles in a purpose-built format tailored to specific and exacting specifications befitting presidential transport.

Inside and out, the Cadillac Presidential Limousine includes many of the brand's signature design elements. Assertive, modern and elegant, the front of the car includes the intricate, dual-textured grille made famous by Cadillac's most popular current models, the CTS sport sedan and Escalade. Vertical design elements, such as the car's front and rear lighting, mirror those used on production models.

For largely functional reasons, such as optimal outward visibility, the car is slightly more upright than its predecessor. However, this new Cadillac Presidential Limousine occupies roughly the same overall footprint on the road as the previous model, with a similar size and proportion.

The side and rear profiles of the new Presidential Limousine are classic, elegant forms, evocative of Cadillac's STS and DTS luxury sedans. Inside the cabin, the car includes the finest examples of Cadillac's recent renaissance in design, technology and craftsmanship. The cabin blends modern design and technology with old-world craftsmanship. Major aspects of the cabin are cut and sewn by hand, the same process used in popular Cadillac models such as the CTS sport sedan.

Naturally, many purpose-built aspects of the car are specially designed and prepared for presidential use. The rear passenger area includes an extensive executive compartment with ample seating space, outward visibility and useful mobile office features.

The car was designed, developed and tested by specialists who adhered to an extensive set of specifications. It was subjected to an extreme testing regimen to ensure performance that achieves precise functional requirements. In doing so, security provisions were undertaken at all times during development to ensure the car's functional capabilities are preserved and confidential.

An embroidered presidential seal is positioned in the center of the rear seat back panel, as well as on each rear door trim panel. Presidential seals are also affixed to the exterior rear doors. The U.S. flag is placed on the right front fender, and the presidential standard is located on the left front fender when the president travels in the vehicle. High-tech LED spotlights illuminate the flags at night.

History – Cadillac and the U.S. Presidency
Cadillac has built limousines and special vehicles for U.S. presidents, diplomats, ambassadors and foreign dignitaries since the early 20th century, an iconic aspect of the brand that continues today.

Cadillac's central role began during World War I, when many Cadillac engines and cars were transferred to military and government service because of their superior durability and power. One of the first chief executives to use a Cadillac was President Wilson, who rode through the streets of Boston during a World War I victory parade in 1919. A lavish 1928 Cadillac town car was used in the Calvin Coolidge administration.

In 1938, two Cadillac convertibles, dubbed the "Queen Mary" and "Queen Elizabeth," were delivered to the U.S. government. Named after the great ocean liners of the time, the vehicles were 21.5 feet long, weighed 7,660 pounds and were equipped with a full ammunition arsenal, two-way radios and heavy-duty generators. Durable and reliable, the two "Queens" served Presidents Franklin D. Roosevelt, Harry S. Truman and Dwight D. Eisenhower.

President Eisenhower, known as a car buff, rode in one of the first Cadillac Eldorado models ever produced during his 1953 inaugural parade. The Eldorado represented a high point in automobile design history, as it had the first wraparound windshield, a feature quickly adopted on other new production models.

In 1956, the Queen Mary II and Queen Elizabeth II convertibles replaced the original series. The vehicles were slightly smaller, but like their predecessors, were fully armored and featured state-of-the art communications. Moreover, the vehicles were fitted with narrow rims inside the tire in case the tires were shot out. The Queen Mary II and Queen Elizabeth II served not only President Eisenhower, but also Presidents John F. Kennedy and Lyndon B. Johnson. Both vehicles were retired in 1968.

The Ronald W. Reagan administration was delivered a 1983 Cadillac Fleetwood limousine and a Cadillac Fleetwood Brougham – Presidential Series was delivered to the William J. Clinton administration in 1993. Unlike previous models that typically were Cadillac cars adapted and modified by independent limousine companies, the 1993 Presidential Brougham was designed, developed and manufactured totally within General Motors and Cadillac. This included an extensive set of security measures to maintain confidentiality, a process that continues today.

Currently, the 1983 Cadillac Fleetwood limousine resides at the Ronald W. Reagan Presidential Library and Museum in Simi Valley, Calif., while the 1993 Cadillac Fleetwood Brougham is at the Clinton Presidential Center in Little Rock, Ark.

Cadillac has produced two presidential limousines this decade that remain in service. The first was a Deville Presidential model delivered to President George W. Bush in 2001. In 2004, President Bush debuted a new DTS Presidential model. It was the first application of a new design that launched later that year for the production DTS full-size sedan.


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  • 80 Comments
      • 6 Years Ago
      Not that it should matter, but Obama is not Muslim.
      • 6 Years Ago
      "With fuzzy spy photos of the new presidential limo out in the open and Obama's inauguration less than a week away, Cadillac has finally released official photos of the Command-In-Chief's new ride."

      Hey...my photos of the limo weren't fuzzy! :P
      • 6 Years Ago
      Making jokes about black and greyhounds is great when you can hide behind an anonymous blog. I bet if you even considered saying that to an actual black person you would probably piss your britches like a little b*tch. Yes, I'm calling you a pus*y, mr. racist conservative. Also congratulations on people like you pretty much cementing the fact that another Republican won't be elected to sh*t in this country for years and years to come. Better get used to us "liberals" being in charge of things.
      • 6 Years Ago
      Obama is straight pimpin on inauguration day.
      • 6 Years Ago
      GO OBAMA !!!





      Cant wait till inorgoration day. History will be made :)
      • 6 Years Ago
      I'm impressed at the specs sheet.

      8 mpg is pretty good for a vehicle that's built like a tank. It also looks gorgeous.
      • 6 Years Ago
      i think i get it but i wish i didn't. with the exception of several Lincolns, and a few Pierce Arrows and a Locomobile back in the day, the presidential ride has always been a Cadillac, and it has nothing to do with Obama.
      • 6 Years Ago
      It looks very elegant, but the rear end looks rather dated compared to the front (looks like (2006-present) DTS front + (1999-2005) DeVille rear). It also says "AMERICAN" like none other.
      • 6 Years Ago
      Nova Scotia, Halifax
      mike bernier
      • 6 Years Ago
      The President's Limo is better equipped and has more safety features than our troops in real harms way. What gives?? Let's see in they can make a Caddy Humvee!!!
        • 6 Years Ago
        @mike bernier
        I get what you are saying, but... Obama's life is in more danger than the average soldier in iraq.

        If you were to stick Obama, the president of the us, in a vehicle and have him drive around new york in a Humvee with 3 other guys armed with assault rifles (and no other protection) for 1 year continuously, Then had 4 guys in a Humvee drive around Baghdad for 1 year continuously, Obama would probably be killed 100x (or more) over than would the soldiers in the Humvee.

        Plus considering the president is one of the most important people in the world, yeah.

        Hope that sums it up.
      • 6 Years Ago
      How is it not an extended Prius? Iam shocked
      • 6 Years Ago
      I'll take two of these tanks please!
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