• Jan 13, 2009
Click above to begin the Chrysler booth tour

Yesterday, we gave you a guided tour of GM's first post-bailout NAIAS display. Today, we head across the hall to Chrysler, where the floundering automaker's dire financial straits are reflected on the show floor. Chrysler, once renowned for its lavish press conferences and known for its fancy display stands, has throttled back... big time. All three brands now share an open floorplan. No waterfall at Jeep, no giant Ram horns. Just cars and carpet. Taxpayer dollars now in the bank, the Pentastar is obviously trying to stretch them as far as it can while looking responsible in the process. The financial Grim Reaper has been shooed away for the moment, but don't worry about him; he'll definitely be back. The larger question after this year is, will Chrysler? Jump into the gallery below to begin the tour.

Note: The vehicles shown in the gallery were still in the process of being moved around when these photos were taken Monday night.

Live photos copyright ©2009 Alex Núñez / Weblogs, Inc.


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    • 1 Second Ago
  • 35 Comments
      • 6 Years Ago
      There's a tumour in the photo above... Move it out of the way so I can see the Chrysler booth PLS K THNKS.
      • 6 Years Ago
      (assuming the post author wrote the captions) Alex Nunez must have woken up on the wrong side of the bed because the captions to these photos are horribly sarcastic and really uncalled for. But I guess blogs are supposed to be biased, emotional, and opinionated...
        • 6 Years Ago
        Yes this reminded me why you can't confuse a blog with journalism.
      • 6 Years Ago
      I can't believe that Nick and Judy aren't auto execs with their knowledge of the future
      and superior grasp of design trends. What do you know about the finances of a privately held corporation that the rest of us don't? It takes an over stimulated ego to imagine that we might want your opinions on this matter. From now on can we exclude metrosexuals and white trash from this blog?
      • 6 Years Ago
      In picture #8, what is the black car on the left?
        • 6 Years Ago
        It was a concept at the show. It was covered on here a few days ago - AB said it was what the Sebring should have been... I think it looks pretty sweet.
      • 6 Years Ago
      I couldn't agree more with Talisman

      Some bloggers like Alex Nunez are really taking me away from Autoblog.
      The sarcarsm in their comments are nonsense and they are not funny at all
      • 6 Years Ago
      you are dead on. that is a horrible lineup. the only bright "spots"
      in it are the Dodge Viper ACR, The Dodge Challenger, and the Dodge
      Charger. The 300c is a distant forth. The new Ram looks like it rear
      ended a flatbed truck. And what in the hail is that "thing on the top
      of the tailgate...an integrated spoiler. I was for Gm being bailed
      out. But Chrysler has been in the toilet so much that I hope it does
      go away forever.
      • 6 Years Ago
      Whos fault?



      There cars were not that good.
        • 6 Years Ago
        A whole line of vehicles with EV potential on a working EV drivetrain, some old models left over from Daimler, a fantastic muscle car, an incredible sports car, the best off roader built in America, if not the world, and a conceptual replacement for the Sebring that caused a rush to the stage.

        Maybe if someone looked at both sides of the argument rather than counting down the days until Chrysler's demise, the American auto manufacturers would have a chance in this market. Instead, people fawn over the same old tripe from the Japanese manufacturers, and poo poo the actual good entries from the domestics.
        • 6 Years Ago
        @oZ

        At last, a voice of coherence.

        Thank you!
      • 6 Years Ago
      I found the snark hysterical and justified. "Pulling for" Chrysler doesn't mean having to give them sugarcoated kisses. They made a lot of bad decisions that helped get them to the mess they're in (again) now. Hopefully they'll face the music and come out with a grand slam. Otherwise, well nice knowin' ya.

      Declining overall market aside, it is hard to work up too much sympathy for a company who spends billions to create an instant last-place entry like the Sebring.

      Lest you think I am anti-US industry: Ford looks to be hitting home runs, and I say this having owned an Explorer that was perpetually in the shop. Their new models look great and seem to show that they're willing to go in what are very different directions for them with all the efficient cars, and even a micro-Lincoln.`

      They made tough choices (to the point of mortgaging their trademark) and it seems to be starting to pay off. If Chrysler can demonstrate the same sort of bold direction, they deserve to stick around.
        • 6 Years Ago
        The snark is lame and predictable. Worst of all, it isn't even funny. It's very unprofessional and unbecoming of a journalist which obviously this author is not. Autoblog should be ashamed of itself for allowing such a lack professionalism.
      • 6 Years Ago
      Totally made me LOL!!
      • 6 Years Ago
      Ya know what? I think with a front and rear refresh, that Sebring hardtop convertible could be a fairly decent looking car.
        • 6 Years Ago
        If Nissan is willing to buy them for a buck/buck fifty, then it may come to fruition, except this time with a V6 that MEANS something.
      • 6 Years Ago

      Even if Chrysler does collapse some portions of it might live on like the Jeep brand.
      • 6 Years Ago
      Thats really depressing considering Chrysler displays of the past...
        • 6 Years Ago
        True it would be the whole private jet thing over again.
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