It was the end of the day. all of the press conferences are done, so all the journos were already gone.

I worked NAIAS for 8 years at my last job. The end of the final press day is always a ghost town.

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True it would be the whole private jet thing over again.

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Exactly the point of the photo. It tries to emulate Chrysler's demise out of context.

Yes, it's a slow burn demise but let's try to keep it real without all the fictional implication.

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"Thats really depressing considering Chrysler displays of the past..."

if they had done anything more, you can bet the automotive press (and media at large) would jump at the chance to tear them to shreds some more.

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True it would be the whole private jet thing over again.

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If Nissan is willing to buy them for a buck/buck fifty, then it may come to fruition, except this time with a V6 that MEANS something.

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comments in the gallery don't cross over into the blog post. your other comment is still there.

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Oh! Whew!

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The ENVI cars aren't possible because Chrysler won't be around another year to finish production and make them. Even then, they source pretty much the entire car from other manufacturers, so I can't imagine their profit margin being very impressive.

I think this is a fairly written article, but there are always those unwilling to admit that MOPAR is over. They had a nice run, but there is no way this company can sustain themselves much longer, save from redesigning over 50% of their lineup, and even then consumer confidence is so shot in the brand they'd still need a miracle.

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Apparently the author can't resist the urge to be a total asswipe.

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@nick

"The ENVI cars aren't possible because Chrysler won't be around another year to finish production and make them. Even then, they source pretty much the entire car from other manufacturers, so I can't imagine their profit margin being very impressive."

And you know all that with certainty because...?

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Sure, its not a done deal, but if you take a realistic look at it, you've got an economy that's not rebounding anytime soon, auto sales at record lows, and a company that is hemorrhaging billions of dollars a month - it's just a matter of time. There is no feasible path for a comeback. It kind of reminds me of how people saw WaMu going under at least 1-2 months before it ever happened....a fish out of water can flop and flop, and if the government splashes it with water it might last a little longer, but eventually it will run out of what it needs and die.

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Quit shooting the messenger!

I have always been a huge fan of Chrysler but this is the truth.

Other than the Ram and the Challenger the whole lineup needs a revamp. That takes money and it has become public knowledge that Chrysler doesn`t have any left. They can`t afford to keep the lights on and pay their suppliers. There is no money left over to develop the new platforms they need let alone build fancy electric vehicles which is why there have been so many job cuts in Auburn Hills. It is an insult to our intellegence for them to say we can`t afford to fix the Sebring ourselves so we might have to license the Altima but here is a new RWD Electric car we might have out in 2-3 years. They just got $3 billion from the government a couple of weeks ago and are already asking for another $3 billion plus a handout for Chrysler Financial. On top of all this their sales are down by about half and we are in the midst of the biggest financial crisis since the depression.

How can you not think they are going belly up? They are only still alive because they got money from both the Canadian and American governments. One of the requirements for that loan was to provide a solid business plan by March explaining how they are going to turn things around otherwise they could call the loan and there would definately be no more cash. In the auto industry the only way you turn your sales around is to release new products. Unfortunately Chrysler has made it pretty clear they have no new products coming out any time soon and the car buying public are not going to wake up tomorrow and suddenly decide they love the Sebring. So how else do you think this story is going to end?

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Judy, Judy, Judy! If you (and anyone else) wants to know what's "in the pipeline" for Chrysler all you have to do is go to http://www.allpar.com/model/upcoming.html

there you will see all the plans for refreshes, next generation cars (like GC, Durango, 300, Charger), all new vehicles (like the Versa based Hornet), and new engines (Phoenix, diesels). It's not that hard. But you see journalists are lazy (and bloggers are even more lazy). They just repeat what they read elsewhere, expecially if it sounds sensational. I mean they are busy people, you wouldn't expect them to do, you know, research. I mean, come on!

As for the "biggest financial crisis since the depression" no one will know until it's over and you can look back on it. This is just another sensational Journlism trick. It's more sophisticated now, but if you were to research the headlines of major newspapers in the past (they were the big guns then, like TV and the web today) you would find the same kind of sensationalistic headlines passed off as serious news. Just google "Red Scare" (or "Global Warming" :-)). It's all about getting your attention. I still remember the election cycle of 1992. It was "the worst economy in 50 years". No it wasn't, but it sounded good. The other part that bothers me is many don't think the economy is going to rebound in the next year. Why? Because some politician or talking head economist on TV says so? The same economist who didn't see the housing bubble or credit crunch? What does history say? Historically after all the recessions since WWII the economy has rebounded in an average of --- 10 months. 10 months people. And the longest? 18 months. So if you're a betting man or woman who ya gonna go with? History or the naysayers who say that it's gonna take years to recover?

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Judy, if a messenger came to tell me that my mother died, I probably wouldn't shoot him. If a messenger came to tell me "HA HA, YOUR MOM DIED", then yes, I'm going to beat the living crap out of him, and then shoot him.

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