Filed under: Detroit Auto Show, Hybrids/Alternative, Green, Hatchbacks, Toyota
Detroit 2009: Third-gen Prius arrives with 50 mpg combined rating [w/VIDEO]
by Sam Abuelsamid on Jan 12th 2009 at 12:40PM 
Click above for high-res image gallery of the 2010 Toyota Prius
After teasing us for months with photos of switches and boot up screens, followed by a leak of the whole car, Toyota finally dropped the third generation 2010 Prius today in Detroit. We already heard many of the mechanical details over the past year or so, but today it was confirmed that the Prius will get a combined EPA rating of 50 mpg. That's 50 mpg under the new tighter EPA testing method, mind you. The engine has been up-sized to 1.8L with an output of 98 hp and the total net output of the hybrid drive system is 134 hp.
The basic design is still instantly recognizable as a Prius, but the body does have a bit more character than before. Nonetheless the shape is smoother with a drag coefficient of just 0.25. The peak of the roof has now been moved back 4 inches giving the car a slightly less egg-shaped profile and increasing rear headroom. Aside from optional extras like LED headlights and lane departure prevention, the most interesting new option is the solar roof. A roof-mounted photo-voltaic panel will power the air recirculation system when the car sits in the sun, reducing the internal temps and the subsequent load on the air conditioning system. The Prius goes on sale later this spring but pricing hasn't been announced yet. Hit the jump to view video of the live press conference.
Gallery: Detroit 2009: 2010 Toyota Prius
Gallery: 2010 Toyota Prius
Live photos copyright ©2009 Drew Phillips / Weblogs, Inc.
PRESS RELEASE
Toyota Reveals All-New Prius
DETROIT, January 12, 2009 --- Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 50-mile-per gallon rated third-generation Prius hybrid vehicle today at the 2009 North American International Auto show.
Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.
Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years.
The midsize third-generation 2010 Prius will offer even better mileage ratings, enhanced performance, and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.
An Eco-Icon
The first-generation Prius entered the market in 1997 as the world's first mass-produced hybrid. The name Prius, "to go before" in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.
From the beginning, Toyota's full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology. The company's exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius. Since then, more than 670,000 have been sold in the U.S.
In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with an aggressive measure of new technology necessary for the future of automobiles.
Fuel Economy and Environmental Performance
The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.
The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.
The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 mpg, combined city/highway. Using a combination of technologies, fuel efficiency was increased to an estimated 50 miles per gallon for the new Prius.
A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.
Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine's efficiency. The 1.8-liter Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.
A multi-information display panel that monitors fuel and energy consumption is standard. It provides feedback on the Prius' efficiency using three different displays to help the driver acquire economical driving habits.
Unlike most other hybrid vehicles available, Prius has been a "full" hybrid since introduction. This allows it to run on engine alone, battery alone, or a combination of both. The system blends the best of parallel hybrid and series hybrid designs to achieve the ability to operate on the electric mode alone, and to charge the batteries while the car is running.
The patented Hybrid Synergy Drive system in the 2010 Prius is 90 percent newly-developed with significant improvements over previous models.
- The transaxle is lighter in weight and reduces torque losses by as much as 20 percent compared to the previous model.
- The inverter, which converts direct current to alternating current, has a new direct cooling system to reduce size and weight.
- Taken together, the inverter, motor and transaxle are smaller and 20 percent lighter.
- A newly developed electronically controlled regenerative braking system has been adopted, with control logic optimized to enhance regeneration.
The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.
Cutting Edge Styling
In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the
current model--instantly recognizable as a Prius--but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.
The overall height of the Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.
The design of the new Prius' front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.
Dimensionally, the new Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.
World's Lowest Cd
The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in the cleanest aerodynamic profile of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.
Advanced Equipment For a New Era
An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.
The remote air-conditioning system is the first system in the world to function on battery-power alone and that can be remotely operated, so the driver can adjust the interior temperature for comfort before getting in the car.
Reducing the vehicle's power consumption, available LED (light emitting diode) lamps are used for low beams and also in the tail and stop lamps. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.
Enhanced Vehicle Performance
The next-generation Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.
Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.
Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.
Functional Interior Is Bigger on the Inside
Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit.
Rear seat legroom is enhanced by a new space-saving contoured front-seat design.
Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin's efficient appearance. Judicious use of silver accents adds a finished, technical feel.
Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel.
The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.
In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Prius. The newly-developed plastics, known as "ecological plastic," will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.
Safety Enhancements
The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.
In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver's knee airbag are standard equipment.
Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota's standard Star Safety System.
Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.
Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces.
A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system.
Safety Connect, Toyota's first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.
The development of the Prius has required applications for over 1,000 patents filed across the world, of which 292 are U.S. applications.
Pricing for the 2010 Prius will be announced shortly before it goes on sale late spring.
2010 PRUIS PRELIMINARY SPECIFICATIONS
POWERTRAIN
1.8-liter four-cylinder engine with VVT-i
Engine horsepower: 98 hp @ 5,200 rpm
Engine torque: 105 lb-ft @ 4,000 rpm
Electric motor: Permanent magnet synchronous motor
Electric motor power output: 80 hp/153 lb-ft torque
Hybrid system net horsepower: 134 hp
Emission rating: SULEV (with AT-PZEV)
Electronically controlled continuously variable transmission
Drive System: Front-wheel-drive
Hybrid battery pack: Nickel-metal hydride
Estimated fuel economy: 50 mpg (combined)*
DIMENSIONS (inches)
Overall Length: 175.6
Overall Width: 68.7
Overall Height: 58.7
Wheelbase: 106.3
Ground clearance: 5.5
Coefficient of Drag: 0.25
Wheels: 15-inch alloy wheels
17-inch alloy wheels (optional)
Tire Size: 15-inch: 195/65R15
17-inch: 215/45R17 (optional)
Seating Capacity: 5
EPA class rating: Midsize
* Preliminary figure based on Toyota's internal testing. Actual mileage will vary.
Reader Comments (Page 1 of 8)
OmutaX 12:44PM (1/12/2009)
I'm excited to see the first comparison tests of dedicated hybrid cars, with this and the Honda Insight gunning it out. Should be interesting to read about.
Reply
zamafir 1:09PM (1/12/2009)
Indeed. I'm also surprised it's better looking inside and out than the HS250.
PJ 7:31PM (1/12/2009)
Agreed. This is going to get interesting. And I'm glad to see that the HS 250h's remote "trackball" controller for the nav screen didn't make it into the Prius.
Most of all, I'm glad to see a couple of posters here who appreciate these cars as stunning bits of tech. Most don't seem to appreciate what an achievement it is make cars this advanced drive seamlessly enough to call the experience "boring." But I digress, back to the pretty pictures...
AZZO45b 10:30PM (1/12/2009)
All you Prius haters: One question...
... Do you think the Honda Insight & Chevy Volt are equally UGLY? All three have the same basic WT tested shape. Don't look at brand details... focus on OVERALL SHAPE & PROPORTION!!!
All 3 have the same basic shape. The Volt hides it better with watered down themes from the concept & late model Acura lines. The Insight uses some surface tricks found on Audi, VW, & Mitsubishi & the Prius has applied some of their "new" Toyota brand cues... as well as their usual "copy-cat" designs.
UGLY? The Aztek was ugly. The Sebring/ Avenger twins are ugly. the last gen Grand Am was ugly... these wedge designs are not ugly... they are WT tested to provide the public with an alternative to using a dinosaur (fossil fuel).
Tomas 7:43PM (1/16/2009)
In regards to this part in the article:The first generation Honda Insight had the lowest (cd) of any production vehicle to date at a (cd) of .24
World's Lowest Cd
The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in the cleanest aerodynamic profile of any mass-produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.
dohc73 12:45PM (1/12/2009)
Yawn.
Reply
Torrent 1:08PM (1/12/2009)
What are you talking about? This action packed toyota prius with it's Class-Shattering performance and Sports Car styling once again proves that no one can match it's world-class quality and MPG.
/sarc
Toyota sucks.
AZZO45b 1:17PM (1/12/2009)
Yawn. No, BUT Design Originality?? Hell NO!!! Nissan just came out with their boomer rang style headlights/ taillights & Toyota has already copied them?
Rob 1:21PM (1/12/2009)
Wow. A lot of bashing for the prius right now... when gas is cheap. Gas was about $1.50 a month ago... now it's $2.00, and climbing.
I'm pretty sure you guys will be singing a different tune when gas goes back up to $4+ a gallon.
Epyx 1:24PM (1/12/2009)
No, even with Gas at $4 the Pious is a penalty box. Just at $4 more people are willing to enter the box. No one enjoys this thing. It is like having an emotional attachment to your dish washing machine. Its a necessary and practical appliance, period.
Epyx 1:29PM (1/12/2009)
Also, oil is down 7% to $37 a barrel, today. Oil prices WILL go back up but it is not trending that way currently. Maybe in a few months but it is not heading that way currently.
http://www.cnbc.com/id/28608661
snp 1:49PM (1/12/2009)
What's startling is the size class they placed it in. It's labeled as a mid-size vehicle. I dont know about you guys but at 175inches exterior length, it's 3 inches shorter than a corolla. I think it's a great way to say they have better mileage than a fusion, but far from accurate. Also, at 50mpg I'd very much rather pay for a honda insight which is thousands cheaper and 20+% better mileage.
tekd 2:25PM (1/12/2009)
I don't think it's a penalty box at all...I mean how many cars can keep cool in the sun when parked anyways? I hate it when it's 90 out and you walk to your car only to find that it's about 180 degrees inside.
The horsepower rating does sound pretty sad, but it also sounds like it should have a ton of torque now with the larger engine and torquey electric motors plus a supposed 20% improved efficiency in transferring torque to the ground.
So it's not going to be a racecar, but it's going to be a good second or two faster to 60 than the Insight while delivering better mileage and some fairly luxurious features. Even if you wouldn't buy it, it's still a pretty impressive engineering feat to make a car get 50mpg combined on gasoline and not have it be a slug.
noz 5:07PM (1/12/2009)
Torrent....you sound like a real idiot right now. And it's not because you said something stupid..it's because you sound really stupid.
You have nothing to criticize about this car....it's all your ego doing the complaining for some reason....and it's not only you. Looks like there are a lot of jerks complaining for no reason.
If you have a criticism about the car, then do so. You're complaining about the chassis and engine...what do you want it to be compared to? A Ferrari F430 or ZR1?
noz 5:11PM (1/12/2009)
@ EPYX:
Then don't buy it. But don't come here thumping your chest that it sucks this and that. If you want to go buy a car that you think is fun, go do that.
You have a serious inferiority complex for some reason for this car. Maybe buying a 500HP BMW M5 will do the trick for your small member? Who knows.
Go try it out and enjoy. And don't whine like a little bitch that filling up your car will be $120 a week or more soon.
K?
LloydChiro 5:21PM (1/12/2009)
Here's something to criticize about it:
It looks like a prolapsed anus.
noz 5:40PM (1/12/2009)
You've got bigger problems if you think this car looks like an anus.
Whatever you are doing, stop and seek help. You seriously need it.
happy_penguin 6:02PM (1/12/2009)
Still ugly.
Torrent 7:18PM (1/12/2009)
Noz: I'm mainly complaining, because it's a very ugly and uninspiring. ugly cars anger me.
And I'll leave it to Top Gear to test a Prius against an F430 or ZR1.
Adis 9:04PM (1/12/2009)
@Torrent
Sad time to be you. Yes, I think Toyota was going for the super street racer car with the Prius. Yes, your right they failed. Dude, get a life. Your bored and have nothing better to write about then bashing the car that pushed every other automaker to start with Hybrids (at least to make them sell).
As for the person who made the comment about the lights and how Nissan has already brought out cars with this design aspect... Hello, you do realize, there are cars outside the US? Right? Remember when Toyota of Japan brought of the "Altezza" lights and the whole would started coping them, including Nissan... where were you to bash them? Its the "in" thing at the moment and don't be surprised to see everyone, including Toyota to use them, if they already don't in Japan.